Articles.
Articles, industry insights, thought leadership and marketing advice from the Heaven Media team.
People Buy from People: Injecting Personality into B2B SaaS Marketing
Most B2B SaaS brands sound exactly alike. But buyers aren't buying software, they're buying confidence in the people behind it. Personality-driven B2B SaaS marketing turns generic marketing into something prospects actually remember and trust.
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Tech Marketing: Creative Professionals Are the New Power Buyers
Tech marketing is in a new era; one where creative professionals are positioned as the power buyers, instead of campaigns focused on office workers. How can brands rethink their strategy?
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Why Marketing for Gaming & Tech is Still Important
Social media platforms empower gamers to discuss games and tech, aiding studios and brands in promoting their projects. This post discusses why marketing still has a place in your company's strategy.
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The Future Of Digital Showcases
Physical events are truly back after a rough couple of years and taking center stage again. In this article, we discuss why digital events and showcases are still equally important.
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Annual Marketing Strategy Planning Tips
Putting together a comprehensive 2024 marketing strategy to serve as a foundation for success is crucial. This blog post discusses tips to consider while planning your year.
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Crafting Narratives that Resonate with Gaming Audiences
Crafting narratives that resonate with gamers can be challenging but rewarding, as stories shape our world & impact all aspects of our lives.
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How Non-Endemic Brands Can Break into the Games Industry
There is massive opportunity for non-endemic brands to break into the games industry. We discuss how companies should start connecting to gamers.
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Key Gaming Events for Marketing Campaigns
There are many gaming events for brands to connect with gamers. In this post, we discuss why you should execute year-round event marketing activations instead of focusing on a single event.
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Public Relations is More Than Press Releases
Public relations can be a driving factor for the success of your game or product launch, through gaming news outlets. In this post, we explain how effective PR is much more than getting media coverage.
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