We create video game paid media campaigns for paid performance.
Heaven Media’s paid media team builds gamer-first campaigns built for paid performance, because gaming audiences don’t respond to generic paid media.
The Video Game Paid Media Agency.
Heaven Media’s paid media team comes from gaming social, so we understand how gaming audiences behave on each platform. But our team doesn’t sit in a silo. Our paid team works closely with PR, influencer and social teams allowing us to be part of the process from day one.
Anyone can open an ad account and put money behind a product, but not understanding both the audience and the platforms themselves is a disaster that will burn your money.
We know to look past vanity metrics and build campaigns that get real results, be that wishlists, downloads, sales or sign-ups.
We take your games to the players you built them for, and can support same-day paid amplification to optimize your campaign.
This works seamlessly with our other core games marketing service in-house capabilities:
Our Games Paid Media Services.
Our creative paid media team is built for games launches and maintaining your playerbase over time. Here’s what we can help you with:
Media Planning & Top-Level Strategy
Every campaign starts with a plan built on our own internal data and benchmarks.
Audience Insights
We use tools like GWI to define audiences and to contextualize performance post-campaign.
Brand Lift Measurements
Google brand lift studies are built into YouTube campaigns from the planning stage, so the measurement framework is setup before spend goes live.
A/B Testing
Creative, audience and placements tested across platforms with learnings applied in-flight.
YouTube
Gamers spend 8.5 hours per week watching gaming videos, more than hours spent playing games. We plan against gaming content and genre-specific channels, using skippable formats and shorts for amplification.
TikTok
Potent CTR driver with huge direct sales potential through wishlists and direct conversions.
GDN reaches gamers across the wider web through contextual placements against gaming sites, publications, and endemic communities.
Meta
Influencer boosting and dark ads. We layer interests, lookalike audiences and custom audiences to deliver optimised results.
Talking to gamers where they talk to each other. We use profile targeting to place you inside endemic communities and where gaming users spend most of their time.
Spotify/Acast
Awareness through gaming podcasts that reach a committed opinion-forming audience.
Amazon Prime Video
Reaches gamers at home on the big screen. Amazon is producing gaming endemic content (Fallout, Warhammer 40k), combined with their purchase intent data leads to a strong platform for reaching gamers directly.
Mobile
Essential for mobile game launches, we run across the major networks including UnityAds and ironSource using playable ad formats. We also run awareness ads in rewards-viewing placements to ensure a extremely high completion rate.
Our Games Paid Media Approach.
We start with our own proprietary data from past campaigns. Because we focus on games, our dataset is robust and reliable; it gives us a head start no generalist agency has.
We use that data to build estimated spend breakdowns by platform, region, and campaign type. We can either create something bespoke, or work with an existing plan that you have.
Our paid media team works directly with our other services from the start. We manage campaigns daily with performance checks built-in. We do reporting in the way you need most, whether that is a 1-3-5-day check-in, or a weekly/monthly cadence.
Our Games Paid Media Agency Work.
We are the go-to agency for trusted marketing expertise across the video games, consumer tech and B2B tech industries.
PUBG New State Launch
G2A Gate2Adventure Launch
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