The games influencer marketing agency for studios and publishers.

Heaven Media’s games influencer marketing team works with gaming creators across Twitch, YouTube, Instagram and X to help publishers get their games in front of the right audiences.

Games Influencer Marketing Agency.

For many gamers, content creators are the first place their hear about a new game. Streams, gameplay videos and creator reactions play a huge role in how the gaming community discovers and talks about a title. When the right creators are involved early, they can help generate real momentum around a launch.

Our team works closely with publishers and developers to build creator campaigns that feel natural to gaming audiences. A lot of the work is simply identifying which creators the community actually listens to. From there, we help them create content that fits their style while still supporting the campaign goals.

One of the main reasons clients choose to work with Heaven is the team itself. We’re deeply embeedded in gaming and creator culture, extremely knowledgeable, and highly experience in managing complex campaigns. That combo of expertise and professionalism is what allows us the consistently deliver strong results.

This works seamlessly with our other core games marketing service in-house capabilities:

Our Games Influencer Marketing Services.

Our influencer marketing team is built for games coverage. Here’s a sample of what we can help you with:

Creator Selection & Seeding

We identify creators across Twitch, YouTube, Instagram, X and TikTok whose audiences match the genre and target players for the game.

Launch Creator Activations

For larger launches, we typically activate around 25 creators, coordinating gameplay streams, review coverage, and launch day content.

Creator Ambassador Programs

For games that need ongoing visibility, we build longer term partnerships where creators feature the game regularly over time.

Campaign Day-to-Day Management

Our team handles outreach, negotiation, contracts, briefing, content approvals, scheduling, and creator communications.

Paid Social Amplification & Boosting

We support, where relevant, paid amplification of creator content to extend reach and drive additional performance beyond organic views.

Content Licensing & Usage Rights

We structure agreements so brands can reuse high-performing creator content across paid media, social and other marketing channels.

Community & Discord Support

For games with active communities, we can support creator-driven engagement within Discord and other community platforms to help sustain momentum beyond launches.

Campaign Reporting

We track views, engagement, reach and audience insights so publishers can understand what resonated most and which creators drove the strongest response.

Our Games Influencer Marketing Approach.

Most campaigns start with understanding the game, the audience and what role creators should play in the launch strategy. Then we build a creator shortlist based on audience fit, content style, and credibility within the gaming community.

We use CreatorIQ alongside our internal database of 10,000+ creators across games and tech to identify potential partners. Once creators are confirmed, we manage the entire process from outreach through to content delivery and reporting.

Our reporting is structured across the full campaign lifecycle: