Data-driven marketing strategies for studios, publishers, & games brands.
Heaven Media’s data & strategy team creates strategies for brands of all sizes, from global studios and publishers, to indie studios and non-endemic brands trying to reach gamers.
The Games Data & Strategy Agency.
Heaven Media’s data & strategy team brings dedicated strategic experience to multiple decades of gaming knowledge. We combine a true love for the industry with a deep understanding of its past, presence and future.
Our team works directly with your team, helping prepare you for quickly changing audience sentiment. We also help you capitalize on key USPs with the right marketing touchpoints, and ensure that throughout every stage of your game’s lifecycle, we maximize the impact you have on audiences.
Heaven has existed in the games marketing space for more than 20 years, and data & strategy is at the forefront of our thinking on every campaign.
We harness a variety of tools (some industry standard, some built in-house) to reduce friction, decrease time from concept to deployment, and drive your strategy unlike any other agency.
This works seamlessly with our other core games marketing service in-house capabilities:
Our Games Data & Strategy Services.
Our data & strategy team is built for games launches and maintaining your player base over time. Here’s a sample of what we can help you with:
Gaming Data & Insights
We use industry-leading data & insight tools, including GWI and CreatorIQ, to pull information across a wide range of titles, audiences and regions to give you data-backed answers.
Launch Strategy
We help you dive deeply into audiences, channels, culture and execution plans to get your launch strategy ready.
Campaign Strategy
We help you plan data-driven campaigns that drive players to your title, tailored specifically to the KPIs you care about, and structured to the timelines you need.
Consultancy
We use cutting-edge strategic processes to solve any marketing problem you may be stuck on.
Our Games Data & Strategy Approach.
As a 360-degree agency, Heaven makes moments happen across the map, and it’s the data & strategy team that connects these moments for your title.
We look at audiences, competitors, and key touchpoints from multiple lenses, pairing industry-leading data tools with our teams’ depth and breadth of experience across different games companies.
We build out key insights, which we turn into deliverable-led, creative strategies with your feedback at the center. To finalize our plans, we leverage the wider experience of our agency teams, meaning data & strategy travels directly into a dedicated team who’ve vetted and are committed to executing it.
Our Games Data & Strategy Agency Work.
We are the go-to agency for trusted marketing expertise across the video games, consumer tech and B2B tech industries.
World of Tanks Blitz x Deadmau5
Krafton PUBG Social Media Strategy
German