Creative services for video game marketing that creates lasting stories.

Heaven Media’s creative team has been building games campaigns for more than two decades, with campaign ideas and visual storytelling that help games stand out in an increasingly competitive market.

The Games Creative Marketing Agency.

Launching a game today requires more than strong gameplay. More than 14,000 games release on Steam every year, and the creative identity of a game (its visual language, tone of voice, and campaign concept) is doing more work than ever before. Players decide whether to pay attention within seconds, and those seconds happen across a feed, a trailer, a streamer’s thumbnail, or a banner at a trade show.

Heaven’s in-house creative team works with publishers and developers to build the campaign ideas, visual systems, and assets that travel across every touchpoint. We start with the game, the audience, and the cultural context around it, then build a central concept that ensures everything produced for the campaign feels part of the same story.

From the first key art through to launch day social assets and Gamescom booth graphics, our team handles creative from strategy to delivery.

This works seamlessly with our other core games marketing service in-house capabilities:

Our Games Creative Marketing Services.

Our creative team is built for games launches and maintaining your player base over time. Here’s a sample of what we can help you with:

Campaign Creative Strategy

Defining the central campaign idea, tone of voice, and messaging framework, or the concept that anchors every asset across every channel and keeps the campaign coherent from announcement through to post-launch.

Key Art and Visual Identity

Development of brand visual systems, campaign assets, and the core imagery that defines how a game looks across all marketing environments, from Steam pages to trade show walls.

Trailer Creative Direction

Concepts and direction for gameplay, announcement, and cinematic trailers, incl. scripting, storyboarding, and production oversight from brief through to final delivery.

Launch Campaign Concepts

Full creative platforms for launch moments and seasonal updates, structured to scale simultaneously across paid, organic, creator, and PR channels without losing visual cohesion.

Social Campaign Concepts

Platform-native creative for TikTok, Instagram, YouTube, and X; built for how gaming audiences actually consume content, not resized from static templates.

Video Production

In-house capability across CGI, motion design, live action, and editing, including store page assets for Steam and console storefronts.

OOH & Cultural Activations

Real-world creative that brings games into physical environments, from large-format OOH to custom fabrications and experiential installations that create shareable cultural moments.

Our Games Creative Marketing Approach.

Every project starts with understanding the game and the audience around it. We work closely with our strategy and data teams, and directly with publishers and developers, to define the campaign idea before any asset is produced.

From there, we build the visual direction, messaging, and asset plan. Our in-house team of brand experts, designers, videographers, and editors handles production.

Our creative team works as part of Heaven’s integrated agency structure. Creative assets are built to work across influencer briefing packs, social posts, paid formats, and PR imagery.