The video game PR agency for consumer tech & gaming brands.
Heaven Media’s games public relations team has experience building relationships with outlets, journalists & influencers who shape consumer tech coverage across your roadmap.
Consumer Tech Public Relations Agency.
Consumer and gaming hardware is a high-scrutiny market, driven by culture, community, and algorithms. As a result, product discovery cannot be achieved through media distribution alone.
Gaming hardware specifically is a $40bn market, with creators and social feeds driving discovery and validation. In turn, community sentiment defines what’s ‘worth it’ and buyers are encountering influence everywhere, not just in one place.
Modern consumer and gaming hardware PR demands influence, authority, and discoverability. No single tactic can deliver that alone, with brands needing to activate across four pillars:
- Traditional media outreach
- Earned influencer conversations
- Social amplification
- AI visibility
We believe when you you combine these tactics, they become influence.
Our team works with publishers and games studios to build authority across our four pillars, with our deep understanding of platform behavior, creator ecosystems, tier-one authority building, and AI visibility.
This works seamlessly with our other core games marketing service in-house capabilities:
Our Games PR Services.
Our public relations team is built for games coverage. Here’s a sample of what we can help you with:
PR Strategy Creation
Includes, building a PR calendar of key dates & milestones, with planning for core messaging & activity pillars.
Media & Influencer Relations
Building and maintaining relationships with credible, relevant and high-authority media and influencers.
Media & Influencer Communications
Pitching news and announcements, managing press inbox and responding to inbound inquiries.
Content Creation
Writing all press releases, media alerts, Q&As, briefing documents, and brand messaging for external distribution.
Review Sourcing
Management of game keys and distribution for review opportunities with media and influencers.
Press Kits
Bespoke visual press kits to amplify game promotion opportunities across platforms.
Always-On News Cycle
Identifying opportunities, preparing reactive commentary, and coordinating embargoes and launch times.
Thought Leadership
Establishing your position in AI-generative search & building a strategy to improve via media targeting.
Reporting
Always-on coverage tracker, monthly reporting, and quarterly strategy reviews to ensure KPIs are met.
Our B2C Tech PR Marketing Approach.
PR isn’t a one-size-fits-all approach and consumer and gaming hardware PR requires a deep understanding of gaming and tech-enthusiast communities. The Heaven PR team are gamers, and we are a part of those communities.
When we work with you, we take the time to understand your goals, and your current brand position, tailoring a PR plan that builds authority and influence. Our plan becomes a roadmap to success, highlighting key milestones and keeping the conversation going beyond big dates. Whether you are looking to launch a new product or create noise on an existing one, we’ll tailor activity that gets you seen by the right audiences.
We track everything we do, beyond just the UMV (unique monthly visitors) of an outlet. We’ll create KPIs that align with your goals, and work with you to refine them regularly. We are transparent in our reporting, ensuring you have an always-on coverage tracker, and we use tools such as SimilarWeb, MuckRack, and CreatorIQ to report on the stats, including Gen AI brand tracking. In addition to weekly check-ins, we also provide monthly reports and quarterly strategy check-ins.
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