Teamfight Tactics Tactician's Crown

Heaven created and executed a strategy to boost engagement for Teamfight Tactics’ esports tournament, the Inkborn Fables Tactician’s Crown. This involved comprehensive creative activity across all social platforms.

Our team used always-on promotional content and a variety of creative concepts, including a Journey to the Crown series, to paint a narrative for each regional tournament through captivating copy, images and video. We also used influencers alongside our custom creative assets to boost reach through tailored pieces of content.