The data & strategy marketing team for global B2B tech brands.
Heaven Media’s data & strategy team has decades of experience working directly with B2B technology companies, building plans that reach your buyers as people and not job titles.
B2B Tech Data & Strategy Marketing Agency.
B2B technology marketing strategy fails most often at the audience definition stage. Plans built around job titles and LinkedIn segments miss the reality that your buyer is a person who consumes content, makes decisions, and is influenced by things that happen outside of a professional context.
Heaven’s Data & Strategy team takes a broader view. We use GWI to build consumer profiles of your target audience; mapping how they work, where they spend time, what shapes their thinking outside of the office. That gives us a full picture of where and how to reach them, across both the professional channels that matter for B2B.
The result is strategy that covers the full buying journey — from early awareness through to pipeline influence and conversion — built on data, not assumptions.
This works seamlessly with our other core commercial tech marketing service in-house capabilities:
Our B2B Tech Data & Strategy Services.
Our data & strategy team is built for B2B tech. Here’s a sample of what we can help you with:
Consultancy
If you have a problem with your B2B marketing and don’t know where to start, Heaven’s Data & Strategy team uses leading-edge strategic processes to diagnose it and build a path forward.
Audience Mapping
Using GWI and consumer data, we map who your buyer is as a person; platform behaviour, media habits, purchase influences, and decision triggers.
Channel Strategy
Recommendations on where to allocate budget, including the channels your buyers are paying attention to but your competitors are ignoring.
Campaign Strategy
For key moments and always-on programs. Plans built to your sales cycle timeline and calibrated to the KPIs that matter: leads, pipeline influence, and conversion.
Competitor Intelligence
Dashboard tracking of competitor activity, share of voice, and category shifts.
Measurement & Attribution Dashboards
Real-time dashboards that connect marketing spend to outlined metrics. Full visibility from channel investment to pipeline impact.
Our B2B Tech Data & Strategy Approach.
Heaven’s B2B strategy approach is built on one principle: your target audience doesn’t stop being a consumer when they go to work. The professionals who influence and sign off technology purchases are reachable in B2B environments, but they’re also reachable in consumer environments, often at lower cost and with less competition.
We start by building a full audience profile using GWI: how your buyers work, where they spend time, and what shapes their opinions. From there, we build a strategy across both sides; the B2B channels that matter for your category, and the consumer environments your competitors are overlooking.
As a 360 agency, strategy at Heaven travels straight into execution, with a dedicated team from proposal through to delivery and beyond.
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