The video game PR agency for studios and publishers.

Heaven Media’s games public relations team has experience building relationships with outlets, journalists & influencers who shape games coverage at launch and beyond.

Video Games Public Relations Agency.

Games public relations is all about culture, community and discovery in platform algorithms.

There are more than 14,000 releases every year on Steam. The market is saturated and needs you to do more than send a single press release with the hope it lands.

Modern games PR demands influence, authority and discoverability. You need to use more than one tactic. That’s why our team uses an integrated approach with four core pillars:

Traditional media outreach
Earned influencer conversations
Social amplification
AI visibility

We believe when you you combine these tactics, they become influence.

Our team works with publishers and games studios to build authority across our four pillars, with our deep understanding of platform behavior, creator ecosystems, tier-one authority building, and AI visibility.

This works seamlessly with our other core games marketing service in-house capabilities:

Our Games PR Services.

Our public relations team is built for games coverage. Here’s a sample of what we can help you with:

PR Strategy Creation

Includes, building a PR calendar of key dates & milestones, with planning for core messaging & activity pillars.

Media & Influencer Relations

Building and maintaining relationships with credible, relevant and high-authority media and influencers.

Media & Influencer Communications

Pitching news and announcements, managing press inbox and responding to inbound inquiries.

Content Creation

Writing all press releases, media alerts, Q&As, briefing documents, and brand messaging for external distribution.

Review Sourcing

Management of game keys and distribution for review opportunities with media and influencers.

Press Kits

Bespoke visual press kits to amplify game promotion opportunities across platforms.

Always-On News Cycle

Identifying opportunities, preparing reactive commentary, and coordinating embargoes and launch times.

Thought Leadership

Establishing your position in AI-generative search & building a strategy to improve via media targeting.

Reporting

Always-on coverage tracker, monthly reporting, and quarterly strategy reviews to ensure KPIs are met.

Our Games PR Marketing Approach.

PR isn’t a one-size-fits-all approach, and games public relations requires a deep understanding of video game communities. The Heaven Media PR team is made up of gamers, and we are a part of those gaming communities.

We take the time to understand your goals and your brand position to make a PR plan that builds your authority and influence.

A core part of our work is building relationships, and we have those in the games space. We’ll bring in relevant outlets, games journalists and gaming influencers, converting them into your cheerleaders who want to talk about your game at every chance.

Our team tracks everything we do for you, beyond just the UMV (unique monthly visitors) of an outlet. We’ll create KPIs that make sense for your goals, and work closely with you to refine them regularly.

We’re transparent in our reporting, so you have an always-on coverage tracker. We use tools like SimilarWeb, MuckRack, and CreatorIQ to report on the stats, including Gen-AI brand tracking. In addition to weekly check-ins, we provide monthly reports and quarterly strategy check-ins.