PUBG Continental Series
Heaven was tasked to help grow the western esports scene for PUBG: Battlegrounds with content to engage both existing and new players.
CREATIVE
EVENTS
ESPORTS
SOCIAL MEDIA
INFLUENCER MARKETING
DATA & STRATEGY
Campaign Overview.
The content strategically emphasized several key objectives, including generating widespread recognition of the PCS tournaments, offering informative resources to help players navigate the game, and increase engagement with the playerbase.
We developed a diverse range of content series across various platforms, focusing on key client KPI’s. We crafted captivating and target content to generate impact across PUBG’s social media and video channels.
Heaven curated hundreds of hours of gameplay footage to capture the most exceptional moments for each content series. This included identifying amazing plays, funny moments and epic victories.
We produced six diverse content series, each featuring unique styles and subjects, ensuring a varied viewing experience that included videos, comedy sketches and match highlights.