Lenovo B2B Creative Workstations

Lenovo asked Heaven Media for help getting their tech hardware for creative professionals in front of the right audiences.

CREATIVE

DATA & STRATEGY

INFLUENCER MARKETING

PAID MEDIA

Campaign Overview.

Heaven worked with Lenovo on a B2B digital campaign featuring industry-leading workstation influencers as guest panel speakers. The expert panel addressed the critical importance of workstation-class products across creative production, architecture, and other specialized professional verticals.

We utilized creative, influencer marketing and paid media to further boost, along with a custom website landing page and email newsletter marketing to bring in new consumers. Attendees gained insider insights into optimizing their creative workflows, while Lenovo captured high-quality leads from engaged professionals actively researching workstation solutions.

Results.

8.5M+

TOTAL IMPRESSIONS

150%+

CAMPAIGN GOAL ACHIEVED

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