Rainbow Six Mobile Launch

Heaven helped Ubisoft launch one of the biggest mobile titles of the decade, Rainbow Six Mobile.

We recruited some of the biggest names in the mobile space to create, compete and celebrate in a cross regional Influencer tournament, with end to end content creation.

From strategic conception, through to Influencer management and contracting, to tournament execution and content creation, we:

• Built the creative strategy end to end, working across multiple marketing touchpoints and stakeholders.
• Contacted 35 creators to create more than 420 pieces of longform and shortform content
• Executed a fully streamed Creator Showdown
• Multiple viral content pieces, individually pulling 100k – 1M+ views each
• End to end asset creation, including full launch trailer, and streaming and tournament assets