CREATIVE
DATA & STRATEGY
SOCIAL MEDIA
INFLUENCER MARKETING
PAID MEDIA
Results.
Our Brief.
Heaven was assigned the responsibility of executing Alienware’s inaugural TikTok activation in Germany, strategically leveraging native influencer talent spanning diverse content backgrounds.
What We Did.
Focused on the TikTok platform and Germany as a market, we identified German influencers who could help us achieve our aims to raise brand awareness of a new Alienware monitor. Working with them, we conceptualized a series of video pieces, spanning review videos, streams, and challenge giveaways.
Finding Talent.
Scouting talent across various content backgrounds, from comedy sketches and unboxing tech reviews to innovative integrations.
Product Integration.
To test different formats, influencers smoothly incorporated the product into their content, with a 10% discount code and tracking link. The team explored integration methods like pinned comments, text overlays, and captions to assess their effectiveness.
Organic Content.
Working with influencers, we developed strategies to enhance their content by providing scripts and facilitating seamless product integration in their natural style.
