Lenovo B2B Creative Workstations

Lenovo asked Heaven Media for help getting their tech hardware for creative professionals in front of the right audiences.

CRÉATIF

DONNÉES ET STRATÉGIE

MARKETING D'INFLUENCE

PAID MEDIA

Aperçu de la campagne.

Heaven worked with Lenovo on a B2B digital campaign featuring industry-leading workstation influencers as guest panel speakers. The expert panel addressed the critical importance of workstation-class products across creative production, architecture, and other specialized professional verticals.

We utilized creative, influencer marketing and paid media to further boost, along with a custom website landing page and email newsletter marketing to bring in new consumers. Attendees gained insider insights into optimizing their creative workflows, while Lenovo captured high-quality leads from engaged professionals actively researching workstation solutions.

Résultats.

8.5M+

TOTAL IMPRESSIONS

150%+

CAMPAIGN GOAL ACHIEVED

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