Crimson Desert Gamescom

Heaven Media designed and created BC2 & B2B booth spaces at Gamescom for Pearl Abyss to showcase Crimson Desert.

CRÉATIF

ÉVÉNEMENTS

DONNÉES ET STRATÉGIE

Campaign Overview.

Heaven Media created a huge 744 square meter B2C booth right by the entrance of the main Gamescom hall for Pearl Abyss’ new open world action-adventure game, Crimson Desert.​

Our team put gameplay at the center of the event experience, with game demo areas for gaming audiences. The booth featured a closed off design with eye-catching artwork to create intrigue for the new IP, along with a huge LED entrance panel.​

There were also props for world and brand building and themed B2B/VIP areas for industry networking. More than 5,300 themed bags were given away to visitors.​

Résultats.

5,000+

DES VISITES DE STANDS UNIQUES

4,000+

DES JEUX DE DÉMONSTRATION UNIQUES

Campaign Highlights.

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