Planet Zoo
Heaven Media helped Frontier Dev with Public Relations support during the launch of Planet Zoo on PC, as well as subsequent DLC launches.
ÖFFENTLICHKEITSARBEIT
Campaign Overview.
Heaven was asked to build awareness, engagement, and excitement for the launch of Planet Zoo on PC and 16x DLC packs. The Heaven PR team communicated the launch of management simulator through various news announcements, developer interviews, pre-launch previews, and review sourcing.
We narrowed our media outreach to appeal to outlets covering new game launches on PC, the management simulator genre, and family-friendly inspired titles.
In addition, we secured pre-launch Gamescom top-tier hands-on media interviews and previews with the likes of PCGamesN, Rock Paper Shotgun, PCGamer, Gamereactor, and LADBible.
Results.
PIECES OF COVERAGE
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PUBLISHED REVIEWS
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