AMD x Starfield Launch
Heaven Media teamed up with AMD during the launch of Starfield to showcase the power of AMD processors & GPUs.
CRÉATIF
DONNÉES ET STRATÉGIE
ÉVÉNEMENTS
MARKETING D'INFLUENCE
RÉSEAUX SOCIAUX
Campaign Overview.
We developed an integrated marketing strategy including custom Starfield themed hardware, media, influencer marketing and creative services to drive customers to purchase AMD computer processors and graphics cards, in step with the launch of Bethesda’s newest role-playing game.
Heaven Media executed several different phases to exceed the desired results, including creating 150 custom Starfield themed hardware bundles to influencers to unbox for content. We also delivered unique influencer activations at big gaming events like AMD Gamescom and QuakeCon.
