{"id":3794,"date":"2024-05-22T10:49:14","date_gmt":"2024-05-22T10:49:14","guid":{"rendered":"https:\/\/heavenmedia.com\/?p=3794"},"modified":"2025-12-17T16:37:28","modified_gmt":"2025-12-17T16:37:28","slug":"pourquoi-le-marketing-pour-les-technologies-de-jeu-reste-important","status":"publish","type":"post","link":"https:\/\/heavenmedia.com\/fr\/why-marketing-for-gaming-tech-is-still-important\/","title":{"rendered":"Pourquoi le marketing pour les jeux et la technologie est-il toujours important ?"},"content":{"rendered":"

Les plateformes de m\u00e9dias sociaux o\u00f9 les joueurs peuvent discuter entre eux de jeux et de technologie ont permis aux studios et aux marques de faire conna\u00eetre plus facilement leurs projets futurs et en cours. Le public des jeux est un internaute averti qui sait reconna\u00eetre (et m\u00eame \u00e9viter) les tactiques de marketing traditionnelles. La question reste pos\u00e9e : le marketing n'est-il plus important et efficace ? Notre r\u00e9ponse est un \"non\" retentissant. En fait, le marketing est en plein essor.<\/p>\n\n\n\n

D\u00e9passer les silos<\/h2>\n\n\n\n

Alors pourquoi certains pr\u00e9tendent-ils que ces industries sont en train de mourir ? Il s'agit probablement d'une combinaison de chance, du bon endroit, du bon moment et d'un manque d'int\u00e9r\u00eat pour ce que font leurs \u00e9quipes. Les communications dans leur ensemble ne se limitent pas \u00e0 faire conna\u00eetre les nouvelles ou les produits de l'entreprise ou \u00e0 faire en sorte qu'un message devienne viral. Il s'agit d'\u00e9tablir des relations avec des partenaires strat\u00e9giques dans les m\u00e9dias, y compris les m\u00e9dias sociaux. Il s'agit de choisir le bon moment pour les annonces, afin qu'elles ne soient pas \u00e9clips\u00e9es par d'autres nouvelles. Et parfois, il s'agit simplement d'avoir de la chance en sachant ce que les consommateurs veulent savoir.\u00a0<\/p>\n\n\n\n

Sans le marketing ou les relations publiques, la plupart des entreprises existeraient dans un silo qu'elles auraient elles-m\u00eames cr\u00e9\u00e9. Mais avec des \u00e9quipes de communication, elles sont capables d'aller au-del\u00e0 de leurs silos et de partager leur vision avec un public plus large. Sans les services de communication, les entreprises ne seraient pas en mesure de partager les annonces de produits et les nouvelles de l'entreprise ou de faire reconna\u00eetre les leaders d'opinion, car il n'y aurait personne pour r\u00e9diger les communiqu\u00e9s, les distribuer, coordonner les interviews et les \u00e9v\u00e9nements, ou s'assurer que tous les messages sont align\u00e9s. Et sans nouvelles, il est plus difficile pour les entreprises d'obtenir des financements, de susciter un sentiment positif de la part du public ou de rester pertinentes aux yeux de leurs clients et de leurs actionnaires. Il est un peu difficile de se faire remarquer si personne dans l'\u00e9quipe ne parle des derni\u00e8res et meilleures r\u00e9alisations de l'entreprise.<\/p>\n\n\n\n

Positionner votre marque<\/h2>\n\n\n\n

Au-del\u00e0 de la diffusion de l'information, les \u00e9quipes de communication soumettent \u00e9galement des candidatures d'entreprises \u00e0 des prix et permettent \u00e0 leurs leaders d'opinion de prendre la parole lors de grandes conf\u00e9rences. Vous ne pouvez pas gagner un prix si personne ne conna\u00eet votre produit ou votre entreprise, et c'est l\u00e0 que les \u00e9quipes de communication entrent en jeu. Elles veillent \u00e0 ce que votre jeu, votre \u00e9quipe ou votre entreprise dans son ensemble soit reconnu par les comit\u00e9s de s\u00e9lection et, une fois le prix remport\u00e9, elles s'assurent que le reste du monde le sait \u00e9galement. <\/p>\n\n\n\n

Les \u00e9quipes de communication veillent \u00e9galement \u00e0 ce que vos leaders d'opinion s'expriment devant les meilleurs d'entre eux. Elles s'assurent qu'ils rencontrent les bonnes personnes au bon moment et que ce qu'ils disent est en parfaite ad\u00e9quation avec la mission et les valeurs de l'entreprise. On ne devient pas leader d'opinion du jour au lendemain - il faut une \u00e9quipe de personnes d\u00e9vou\u00e9es qui veillent \u00e0 ce que tout soit en place pour que le porte-parole ait son heure de gloire.<\/p>\n\n\n\n

Le marketing se d\u00e9veloppe<\/h2>\n\n\n\n

Que faut-il retenir de tout cela ? Fondamentalement, le marketing, les relations publiques et les communications dans leur ensemble n'iront nulle part. En fait, on s'attend \u00e0 ce que les relations publiques mondiales passer \u00e0 plus de $133 milliards d'euros d'ici 2027<\/a> et le march\u00e9 de la publicit\u00e9 et du marketing num\u00e9riques devrait atteindre $786,2 milliards d'euros d'ici 2026<\/a>. Si vous voulez vraiment faire remarquer votre entreprise, il est logique de vous associer \u00e0 une agence de communication qui a l'habitude de faire remarquer les entreprises. Et si vous travaillez dans le domaine des jeux, du mat\u00e9riel ou de la technologie, cela signifie que vous devez vous associer avec Heaven Media<\/a>. Si vous \u00eates pr\u00eat \u00e0 vous doter d'un v\u00e9ritable plan de communication, et \u00e0 ne pas vous contenter d'avoir de la chance sur Twitter, \u00e9crivez-nous et nous serons heureux de faire en sorte que votre entreprise soit remarqu\u00e9e par les bonnes personnes, au bon moment, et que votre actualit\u00e9 ne soit pas qu'un feu de paille.<\/p>","protected":false},"excerpt":{"rendered":"

Les plateformes de m\u00e9dias sociaux permettent aux joueurs de discuter des jeux et de la technologie, aidant ainsi les studios et les marques \u00e0 promouvoir leurs projets. Cet article explique pourquoi le marketing a toujours sa place dans la strat\u00e9gie de votre entreprise.<\/p>","protected":false},"author":1,"featured_media":3798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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