{"id":3180,"date":"2023-09-19T13:36:15","date_gmt":"2023-09-19T13:36:15","guid":{"rendered":"https:\/\/heavenmedia.com\/?p=3180"},"modified":"2026-03-16T12:34:04","modified_gmt":"2026-03-16T12:34:04","slug":"comment-les-marques-non-endemiques-peuvent-elles-percer-dans-lindustrie-des-jeux","status":"publish","type":"post","link":"https:\/\/heavenmedia.com\/fr\/how-non-endemic-brands-can-break-into-games-industry\/","title":{"rendered":"Comment les marques non end\u00e9miques peuvent-elles percer dans l'industrie des jeux ?"},"content":{"rendered":"

L'industrie des jeux vid\u00e9o est gigantesque. Plus de 330 000 personnes travaillent dans des soci\u00e9t\u00e9s de jeux vid\u00e9o \u00e0 travers le monde, qui ont g\u00e9n\u00e9r\u00e9 plus de $334 milliards de dollars de recettes cette ann\u00e9e. Ce secteur est plus important que les secteurs de la musique, de la t\u00e9l\u00e9vision et du cin\u00e9ma r\u00e9unis. Les jeux qu'ils produisent offrent d'innombrables heures de divertissement \u00e0 3,4 milliards de joueurs dans le monde.<\/p>\n\n\n\n

95% des membres de la g\u00e9n\u00e9ration Z et des mill\u00e9niaux jouent \u00e0 des jeux vid\u00e9o, selon un rapport de YPulse<\/a>et 78% jouent une fois par semaine ou plus souvent. Cela signifie que les moyens plus traditionnels d'atteindre le public, comme la t\u00e9l\u00e9vision et la diffusion en continu, sont en concurrence avec le contenu des jeux pour ce qui est du temps pass\u00e9 sur les \u00e9crans.<\/p>\n\n\n\n

Compte tenu de l'importance des sommes en jeu, il est logique que les marques ext\u00e9rieures au secteur des jeux vid\u00e9o veuillent trouver des moyens nouveaux et uniques d'atteindre les joueurs. Quel est le moyen le plus efficace d'y parvenir ? Chez Heaven, nous sugg\u00e9rons de commencer par commercialiser vos produits actuels aupr\u00e8s des joueurs. <\/p>\n\n\n\n

Commencez par des campagnes de marketing de jeux stellaires<\/strong> <\/h2>\n\n\n\n

La liste des marques non end\u00e9miques qui tentent de percer dans l'industrie des jeux et de s\u00e9duire les joueurs est sans fin. Elle comprend des entreprises issues de secteurs tels que l'alimentation et les boissons, la mode, l'automobile et bien d'autres encore. Nous constatons que les marques qui suivent des strat\u00e9gies de marketing compl\u00e8tes sont celles qui r\u00e9ussissent le mieux \u00e0 p\u00e9n\u00e9trer ce march\u00e9 lucratif.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Si vous cherchez \u00e0 attirer un nouveau public de joueurs, commencez par int\u00e9grer votre marque dans la communaut\u00e9. Les entreprises qui obtiennent le plus d'attention positive avec leurs campagnes de marketing destin\u00e9es aux joueurs, c'est parce que ces activations sont pr\u00e9sent\u00e9es de mani\u00e8re unique, cr\u00e9ative et authentique. Quelques exemples : <\/p>\n\n\n\n

Heaven Media a travaill\u00e9 avec l'embl\u00e9matique fabricant de meubles su\u00e9dois IKEA dans le cadre de sa collaboration avec ASUS ROG.<\/a> pour pr\u00e9senter leurs produits d'ameublement destin\u00e9s aux salles de jeux \u00e0 l'EGX de Londres.\u00a0<\/p>\n\n\n\n

Heaven a \u00e9galement travaill\u00e9 avec la soci\u00e9t\u00e9 britannique de t\u00e9l\u00e9communications et d'internet Sky<\/a> sur leur campagne #NoRoomForAbuse, une initiative ax\u00e9e sur l'autonomisation des femmes dans l'industrie du jeu.<\/p>\n\n\n\n

Adidas a perc\u00e9 dans l'industrie du jeu avec ses lignes de produits de jeu personnalis\u00e9es qui sont soutenues par les sports \u00e9lectroniques et le parrainage de cr\u00e9ateurs. DHL s'est impliqu\u00e9 en tant que partenaire logistique cl\u00e9 pour la diffusion d'\u00e9v\u00e9nements esports dans le monde entier. Wendy's n'utilise pas de b\u0153uf congel\u00e9 dans ses restaurants. L'entreprise a donc men\u00e9 une campagne qui a abouti \u00e0 la destruction en direct des cong\u00e9lateurs de hamburgers dans Fortnite afin de renforcer ce message \u00e0 grande \u00e9chelle. <\/p>\n\n\n\n

Authenticit\u00e9 avec le public des jeux<\/strong> <\/h2>\n\n\n\n

Les joueurs sont f\u00e9rus de technologie. Ils voient tous les jours des publicit\u00e9s et des campagnes de marketing dans les jeux qu'ils regardent. Les joueurs savent qu'une entreprise est authentique et qu'elle s'int\u00e9resse vraiment \u00e0 la communaut\u00e9 des joueurs. Une campagne de marketing qui trouve un \u00e9cho aupr\u00e8s d'un groupe diversifi\u00e9 de personnes jouant \u00e0 tous les types de jeux contribuera grandement \u00e0 faire de vous un ami de l'industrie.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Les marques non end\u00e9miques peuvent aligner leurs valeurs et leurs messages sur la culture des joueurs en utilisant le bon ton et les bons canaux de marketing. Cela inclut les partenariats avec des influenceurs, le contenu des m\u00e9dias sociaux et la publicit\u00e9 dans les jeux (dans un format non perturbateur). Il existe de nombreuses options pour atteindre les joueurs par le biais d'un contenu centr\u00e9 sur les joueurs, de mani\u00e8re \u00e0 ce qu'ils se fassent les champions de l'histoire de votre marque. Participer activement \u00e0 la culture du jeu peut aider votre marque \u00e0 atteindre de nouveaux sommets. Une connexion authentique avec les joueurs peut vous aider \u00e0 \u00e9tablir une relation de confiance entre les diff\u00e9rentes plateformes et \u00e0 atteindre les objectifs de votre campagne.  <\/p>\n\n\n\n

\u00c9laborer une strat\u00e9gie de jeu efficace \u00e0 long terme<\/strong> <\/h2>\n\n\n\n

Les entreprises ont \u00e0 peine effleur\u00e9 le potentiel des jeux. Les marques qui ont creus\u00e9 plus profond\u00e9ment et men\u00e9 des campagnes de marketing efficaces ax\u00e9es sur les joueurs ont b\u00e9n\u00e9fici\u00e9 d'avantages consid\u00e9rables en tant qu'adopteurs pr\u00e9coces. Pour ce faire, vous devez aller \u00e0 la rencontre des joueurs l\u00e0 o\u00f9 ils se trouvent et dans les bons formats. Cela signifie \u00e9galement que vous avez besoin d'une agence qui poss\u00e8de une connaissance et une expertise approfondies de l'industrie des jeux, du public des joueurs et des moyens les plus efficaces de les atteindre. <\/p>\n\n\n\n

Heaven Media dispose d'une \u00e9quipe de v\u00e9t\u00e9rans de l'industrie qui peut vous aider \u00e0 mener des campagnes de marketing exceptionnelles pour toucher un public de joueurs, gr\u00e2ce \u00e0 une gamme compl\u00e8te de services. D\u00e9couvrez comment Heaven peut vous aider \u00e0 transformer vos activations en contactant notre \u00e9quipe d\u00e8s aujourd'hui.<\/a> <\/p>","protected":false},"excerpt":{"rendered":"

Les marques non end\u00e9miques ont de grandes possibilit\u00e9s de percer dans l'industrie du jeu. Nous discutons de la mani\u00e8re dont les entreprises devraient commencer \u00e0 se rapprocher des joueurs.<\/p>","protected":false},"author":6,"featured_media":3181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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