{"id":6945,"date":"2026-06-11T10:34:07","date_gmt":"2026-06-11T10:34:07","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6945"},"modified":"2026-06-11T10:59:15","modified_gmt":"2026-06-11T10:59:15","slug":"subnautica-2","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/case-studies\/games-marketing\/subnautica-2\/","title":{"rendered":"Subnautica 2"},"content":{"rendered":"
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Sous-nautique 2 lancement en acc\u00e8s anticip\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Heaven Media a soutenu le lancement en acc\u00e8s anticip\u00e9 de Subnautica 2 par Unknown World Entertainment avec du contenu social innovant + une vitrine de lancement pour renforcer l'engagement autour du jeu de survie en eaux libres.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CR\u00c9ATIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00c9SEAUX SOCIAUX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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DONN\u00c9ES ET STRAT\u00c9GIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Aper\u00e7u de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Heaven Media a produit le Showcase de pr\u00e9-lancement en acc\u00e8s anticip\u00e9 de Subnautica 2 aux c\u00f4t\u00e9s d'Unknown Worlds Entertainment et de KRAFTON Inc., un \u00e9v\u00e9nement de 90 minutes pr\u00e9-enregistr\u00e9, dirig\u00e9 par les d\u00e9veloppeurs et diffus\u00e9 en direct sur YouTube et Twitch, 2 jours avant le lancement du jeu en acc\u00e8s anticip\u00e9.<\/p>

Les diffusions en direct ont atteint un pic de plus de 32 000 spectateurs simultan\u00e9s sur Twitch et plus de 14 700 sur YouTube, la vid\u00e9o de pr\u00e9sentation sur YouTube ayant touch\u00e9 plus de 700 000 personnes, avec plus de 22 000 likes et plus de 2 000 commentaires.<\/p>

Il s'agissait d'une partie de l'un de nos partenariats les plus importants et les plus soutenus sur les r\u00e9seaux sociaux \u00e0 ce jour, couvrant toute la campagne d'acc\u00e8s anticip\u00e9 de Subnautica 2.<\/p>

Unknown Worlds nous a demand\u00e9 de soutenir leur campagne d'Early Access pour Subnautica 2 avec du contenu social innovant ax\u00e9 sur les tendances afin de susciter l'engagement pour le jeu de survie en eaux libres, qui a maintenant vendu plus de 4 millions d'exemplaires depuis le lancement de son Early Access !<\/p>

Notre \u00e9quipe des r\u00e9seaux sociaux s'est pench\u00e9e sur cette campagne de pr\u00e8s d'un an, cr\u00e9ant une vari\u00e9t\u00e9 de contenu vid\u00e9o cr\u00e9atif et court (bandes-annonces, m\u00e8mes, extraits de notre contenu, et plus encore).<\/p>

Notre strat\u00e9gie s'est concentr\u00e9e sur la cr\u00e9ation de contenu vid\u00e9o tendance pour mieux engager les fans existants, tout en cr\u00e9ant une intrigue qui s'\u00e9tend aux nouveaux publics et accueille les joueurs sur toutes les plateformes (et, \u00e0 terme, stimule les ventes du jeu sur toutes les plateformes).<\/p>

Notre travail sur le lancement nous a valu une place de finaliste pour le Partenaire Strat\u00e9gique de l'Ann\u00e9e aux MCV\/DEVELOP Awards 2026<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9sultats.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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89M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IMPRESSIONS TOTALES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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8,9M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TOTAL DES ENGAGEMENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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182K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CLICS TOTAUX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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419K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NOUVEAUX ABONN\u00c9S<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Points forts de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vous avez un projet de marketing de jeux ?
Travaillons ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Subnautica 2 Early-Access Launch Heaven Media supported Unknown World Entertainment’s Subnautica 2 Early Access launch with innovative social content + launch showcase to build engagement for the open-water survival game. CREATIVE SOCIAL MEDIA DATA & STRATEGY Campaign Overview. Heaven Media produced the Subnautica 2 Early Access Pre-Launch Showcase alongside Unknown Worlds Entertainment & KRAFTON Inc., […]<\/p>\n","protected":false},"author":6,"featured_media":6947,"parent":5256,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":94,"desktop_tti":"0.7\u00a0","mobile_score":91,"mobile_tti":"3.3\u00a0","date":"03.06.2026 02:48:51 pm","status":"completed"}},"footnotes":""},"class_list":["post-6945","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSubnautica 2 - 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