{"id":6905,"date":"2026-06-04T14:29:54","date_gmt":"2026-06-04T14:29:54","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6905"},"modified":"2026-06-05T09:30:23","modified_gmt":"2026-06-05T09:30:23","slug":"relations-publiques","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/b2b-tech-marketing\/public-relations\/","title":{"rendered":"Relations publiques"},"content":{"rendered":"
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The public relations agency for global B2B tech brands.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Heaven Media’s public relations agency team has 20+ years of experience building relationships with journalists, outlets and experts that shape what the business and B2B tech communities are reading and watching.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B Technology Public Relations Agency.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B technology is a high-stakes industry, with purchase decisions shaped around performance and peer validation. In this environment, industry media and product reviews are still crucial, with analyst commentary, expert communities and business-controlled sources all needed as part of the mix.<\/p>

Modern B2B technology PR should reflect how buyers make a purchase \u2013 trust-driven, non-linear, and research-heavy. No single tactic can own this narrative; influence, authority, and discoverability are needed across four pillars:<\/p>

\u2022 Traditional media outreach<\/p>

Earned expert and analyst conversations<\/p>

\u2022 Social amplification<\/p>

\u2022 AI visibility and search authority<\/p>

Cela fonctionne parfaitement avec nos autres capacit\u00e9s internes de services de marketing commercial de base :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS SERVICES DE MARKETING TECHNOLOGIQUE B2B<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our B2B Tech Public Relations Services.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our public relations agency team is built for B2B tech. Here’s a sample of what we can help you with:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B2B PR Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A PR calendar tied to your product roadmap and business milestones, with authority tier strategy built in from the outset.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Media & Analyst Relations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Building and maintaining relationships with trade press, technology journalists, and industry analysts whose coverage influences your target buyers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Media and Influencer Communications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pitching news and announcements, managing press inbox, and responding to inbound enquiries, with messaging calibrated to enterprise and commercial technology audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Leadership \u00e9clair\u00e9 et profilage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Placing your senior team as credible voices in the sector through interviews, bylines, conference speaking, and media appearances in relevant technology publications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cr\u00e9ation de contenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Press releases, Q&As, media alerts, briefing documents, and commentary pieces written for B2B technology audiences and publication standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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AI Discoverability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Establishing your brand’s current position in AI-generated search results and devising a strategy to improve through authority media targeting and structured content development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Always-On News Cycle Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identifying reactive commentary opportunities, coordinating embargos, and ensuring your brand has a consistent voice in category conversations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Rapports<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Always-on coverage tracking, monthly reporting, and quarterly strategy reviews with KPIs that go beyond UMV and connect to business outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our B2B Tech Public Relations Approach.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B technology PR demands patience and precision. Credibility with enterprise buyers is earned through consistent placement in the right publications.<\/p>

When we work with a new client, we begin with a thorough audit of your current media position, brand authority, and AI search visibility. From there, we build a PR roadmap with clear milestones and KPIs that reflect how coverage connects to pipeline.<\/p>

We use tools including SimilarWeb, MuckRack, and CreatorIQ to report accurately, beyond impressions, into audience quality and engagement depth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our B2B Tech Public Relations Agency Work.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous sommes l'agence de r\u00e9f\u00e9rence pour une expertise marketing fiable dans les secteurs des jeux vid\u00e9o, de la technologie grand public et de la technologie B2B.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS \u00c9TUDES DE CAS EN MARKETING TECHNOLOGIQUE B2B<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vous avez un projet en t\u00eate ?
Work with a B2B Tech Public Relations Agency.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The public relations agency for global B2B tech brands. Heaven Media’s public relations agency team has 20+ years of experience building relationships with journalists, outlets and experts that shape what the business and B2B tech communities are reading and watching. BRIEF US B2B Technology Public Relations Agency. B2B technology is a high-stakes industry, with purchase […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5877,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":74,"desktop_tti":"0.7\u00a0","mobile_score":93,"mobile_tti":"2.9\u00a0","date":"05.06.2026 09:30:54 am","status":"completed"}},"footnotes":""},"class_list":["post-6905","page","type-page","status-publish","hentry"],"yoast_head":"\nPublic Relations - Heaven Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/fr\/b2b-tech-marketing\/relations-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Public Relations\" \/>\n<meta property=\"og:description\" content=\"The public relations agency for global B2B tech brands. Heaven Media’s public relations agency team has 20+ years of experience building relationships with journalists, outlets and experts that shape what the business and B2B tech communities are reading and watching. BRIEF US B2B Technology Public Relations Agency. 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