{"id":6832,"date":"2026-06-03T12:41:53","date_gmt":"2026-06-03T12:41:53","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6832"},"modified":"2026-06-03T12:43:26","modified_gmt":"2026-06-03T12:43:26","slug":"services-creatifs","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/games-marketing\/creative-services\/","title":{"rendered":"Services cr\u00e9atifs"},"content":{"rendered":"
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Services cr\u00e9atifs pour le marketing de jeux vid\u00e9o qui cr\u00e9ent des histoires durables.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H<\/span>L'\u00e9quipe cr\u00e9ative de Leaven Media con\u00e7oit des campagnes pour les jeux depuis plus de deux d\u00e9cennies, avec des id\u00e9es de campagnes et une narration visuelle qui aident les jeux \u00e0 se d\u00e9marquer sur un march\u00e9 de plus en plus concurrentiel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'Agence de Marketing Cr\u00e9atif The Games.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lancer un jeu aujourd'hui demande plus qu'un gameplay solide. Plus de 14 000 jeux sortent sur Steam chaque ann\u00e9e, et l'identit\u00e9 cr\u00e9ative d'un jeu (son langage visuel, son ton, et le concept de sa campagne) fait plus que jamais son travail. Les joueurs d\u00e9cident s'ils vont y pr\u00eater attention en quelques secondes, et ces secondes se d\u00e9roulent sur un fil d'actualit\u00e9, une bande-annonce, la miniature d'un streamer, ou une banni\u00e8re lors d'un salon professionnel.<\/p>

L'\u00e9quipe cr\u00e9ative interne de Heaven travaille avec les \u00e9diteurs et les d\u00e9veloppeurs pour concevoir les id\u00e9es de campagne, les syst\u00e8mes visuels et les \u00e9l\u00e9ments qui se d\u00e9ploient sur tous les points de contact. Nous partons du jeu, du public et du contexte culturel qui l'entoure, puis nous construisons un concept central qui garantit que tout ce qui est produit pour la campagne s'inscrit dans la m\u00eame histoire.<\/p>

De la premi\u00e8re image cl\u00e9 aux actifs sociaux du jour du lancement et aux graphiques du stand Gamescom, notre \u00e9quipe g\u00e8re la cr\u00e9ation de la strat\u00e9gie \u00e0 la livraison.<\/p>

Cela fonctionne parfaitement avec nos autres capacit\u00e9s internes de marketing de jeux centraux :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS SERVICES MARKETING DE JEUX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Nos Services Marketing Cr\u00e9atifs pour les Jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre \u00e9quipe cr\u00e9ative est con\u00e7ue pour le lancement de jeux et le maintien de votre base de joueurs sur la dur\u00e9e. Voici un aper\u00e7u de ce avec quoi nous pouvons vous aider :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strat\u00e9gie cr\u00e9ative de campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9finir l'id\u00e9e centrale de la campagne, le ton de la voix et le cadre de messagerie, ou le concept qui ancre chaque \u00e9l\u00e9ment sur tous les canaux et maintient la coh\u00e9rence de la campagne depuis l'annonce jusqu'apr\u00e8s le lancement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identit\u00e9 Visuelle et Art Cl\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9veloppement de syst\u00e8mes visuels de marque, d'\u00e9l\u00e9ments de campagne et de l'imagerie centrale qui d\u00e9finissent l'apparence d'un jeu dans tous les environnements marketing, des pages Steam aux murs des salons professionnels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Direction Cr\u00e9ative de Bande-Annonce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Concepts et direction pour les bandes-annonces de gameplay, d'annonce et cin\u00e9matiques, incluant la r\u00e9daction de sc\u00e9narios, la cr\u00e9ation de storyboards et la supervision de la production, de la conception \u00e0 la livraison finale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Concepts de campagne de lancement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des plateformes cr\u00e9atives compl\u00e8tes pour les lancements et les mises \u00e0 jour saisonni\u00e8res, con\u00e7ues pour \u00eatre d\u00e9ploy\u00e9es simultan\u00e9ment sur les canaux payants, organiques, des cr\u00e9ateurs et de relations publiques, sans perdre en coh\u00e9rence visuelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Concepts de campagnes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Contenu cr\u00e9atif sp\u00e9cialement con\u00e7u pour TikTok, Instagram, YouTube et X ; adapt\u00e9 \u00e0 la mani\u00e8re dont les amateurs de jeux vid\u00e9o consomment r\u00e9ellement le contenu, et non simplement redimensionn\u00e9 \u00e0 partir de mod\u00e8les statiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Production vid\u00e9o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Capacit\u00e9s internes en CGI, motion design, prises de vues r\u00e9elles et montage, y compris les ressources de page de magasin pour les plateformes Steam et console.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OOH & Activations Culturelles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9ations du monde r\u00e9el qui transforment les jeux en environnements physiques, de l'affichage ext\u00e9rieur grand format aux fabrications personnalis\u00e9es et aux installations exp\u00e9rientielles qui cr\u00e9ent des moments culturels partageables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre approche marketing cr\u00e9ative pour les jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chaque projet commence par la compr\u00e9hension du jeu et de son public. Nous travaillons en \u00e9troite collaboration avec nos \u00e9quipes de strat\u00e9gie et de donn\u00e9es, ainsi qu'avec les \u00e9diteurs et les d\u00e9veloppeurs, pour d\u00e9finir l'id\u00e9e de la campagne avant que tout actif ne soit produit.<\/p>

\u00c0 partir de l\u00e0, nous \u00e9laborons la direction artistique, le message et le plan de ressources. Notre \u00e9quipe interne, compos\u00e9e d'experts en marque, de designers, de vid\u00e9astes et de monteurs, se charge de la production.<\/p>

Notre \u00e9quipe cr\u00e9ative fait partie int\u00e9grante de la structure d'agence int\u00e9gr\u00e9e de Heaven. Les ressources cr\u00e9atives sont con\u00e7ues pour \u00eatre utilis\u00e9es dans les dossiers de briefing destin\u00e9s aux influenceurs, les publications sur les r\u00e9seaux sociaux, les formats publicitaires et les visuels de relations publiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre agence de marketing cr\u00e9atif de jeux au travail.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous sommes l'agence de r\u00e9f\u00e9rence pour une expertise marketing fiable dans les secteurs des jeux vid\u00e9o, de la technologie grand public et de la technologie B2B.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS \u00c9TUDES DE CAS MARKETING DE JEUX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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World of Tanks Blitz x Deadmau5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Heaven\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Crimson Desert Gamescom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jeux AMD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vous avez un projet en t\u00eate ?
Travailler avec une agence de marketing cr\u00e9atif pour jeux vid\u00e9o.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Creative services for video game marketing that creates lasting stories. Heaven Media’s creative team has been building games campaigns for more than two decades, with campaign ideas and visual storytelling that help games stand out in an increasingly competitive market. BRIEF US The Games Creative Marketing Agency. Launching a game today requires more than strong […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":99,"desktop_tti":"0.6\u00a0","mobile_score":95,"mobile_tti":"2.5\u00a0","date":"03.06.2026 12:44:06 pm","status":"completed"}},"footnotes":""},"class_list":["post-6832","page","type-page","status-publish","hentry"],"yoast_head":"\nCreative Services - Heaven Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/fr\/marketing-des-jeux\/services-creatifs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Services\" \/>\n<meta property=\"og:description\" content=\"Creative services for video game marketing that creates lasting stories. Heaven Media’s creative team has been building games campaigns for more than two decades, with campaign ideas and visual storytelling that help games stand out in an increasingly competitive market. BRIEF US The Games Creative Marketing Agency. 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