{"id":6790,"date":"2026-06-03T13:01:04","date_gmt":"2026-06-03T13:01:04","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6790"},"modified":"2026-06-03T17:46:19","modified_gmt":"2026-06-03T17:46:19","slug":"medias-payants","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/consumer-tech-marketing\/paid-media\/","title":{"rendered":"Paid Media"},"content":{"rendered":"
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L'agence de marketing m\u00e9dias payants pour la tech grand public et les jeux.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'\u00e9quipe de marketing aux m\u00e9dias payants B2C de Heaven Media est approuv\u00e9e par les plus grandes marques de mat\u00e9riel informatique du secteur depuis plus de 20 ans, car nous savons comment faire en sorte que vos produits de technologie grand public et de jeu continuent de se vendre.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Agence de marketing aux m\u00e9dias payants pour la technologie grand public.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sans un plan de m\u00e9dias payants bien ex\u00e9cut\u00e9, votre budget pourrait \u00eatre d\u00e9pens\u00e9 aupr\u00e8s de publics dans la mauvaise r\u00e9gion, au mauvais prix, ou \u00e0 la mauvaise \u00e9tape du cycle d'achat.<\/p>

Les m\u00e9dias payants en technologie grand public exigent une compr\u00e9hension de la cha\u00eene d'approvisionnement dans son int\u00e9gralit\u00e9. O\u00f9 votre produit est-il disponible ? Quels d\u00e9taillants sont approvisionn\u00e9s ? Quelles r\u00e9gions convertissent ? Les plateformes elles-m\u00eames ne se soucient pas de tout cela. Les campagnes non g\u00e9r\u00e9es br\u00fbleront le budget sur des impressions qui n'auraient jamais converti.<\/p>

L'\u00e9quipe m\u00e9dias payants de Heaven travaille depuis deux d\u00e9cennies avec des marques de mat\u00e9riel informatique de tous les niveaux du march\u00e9. Notre ensemble de donn\u00e9es issues de campagnes pass\u00e9es a \u00e9t\u00e9 test\u00e9 en conditions r\u00e9elles et est fiable, ce qui nous donne un avantage de d\u00e9part qu'aucune agence g\u00e9n\u00e9raliste ne poss\u00e8de. Nous comprenons le parcours de l'acheteur de technologie et allons \u00e0 sa rencontre \u00e0 chaque \u00e9tape, sur les plateformes qu'il utilise r\u00e9ellement.<\/p>

Cela fonctionne parfaitement avec nos autres capacit\u00e9s internes de marketing de jeux centraux :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS SERVICES DE MARKETING POUR LES TECHNOLOGIES DE CONSOMMATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Nos services de marketing B2C sur les plateformes technologiques payantes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre \u00e9quipe de marketing m\u00e9dia payant est sp\u00e9cialis\u00e9e dans la couverture technologique grand public et des jeux vid\u00e9o. Voici un aper\u00e7u de ce que nous pouvons vous apporter :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gestion de campagne full-funnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De la strat\u00e9gie et de la planification m\u00e9dia \u00e0 la gestion quotidienne des campagnes et au reporting final, avec des contr\u00f4les de performance toujours actifs int\u00e9gr\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ciblage par d\u00e9taillant et r\u00e9gion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nos v\u00e9rifications quotidiennes des annonces garantissent que les liens sont mis \u00e0 jour au fur et \u00e0 mesure que le stock se vend, et lorsqu'un d\u00e9taillant est en rupture de stock, nous d\u00e9pla\u00e7ons les d\u00e9penses afin qu'il n'y ait pas de pause dans le parcours client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Planification de la cha\u00eene d'approvisionnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous cartographions votre cha\u00eene avant de planifier. Les d\u00e9penses payantes sont achemin\u00e9es vers le point de vente le plus appropri\u00e9 en fonction du public, de la r\u00e9gion et de la disponibilit\u00e9 des stocks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Trafic direct<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00e9dias payants con\u00e7us pour g\u00e9n\u00e9rer du trafic qualifi\u00e9 directement vers les sites de conversion avec un suivi en place afin de visualiser le retour sur investissement en temps r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Planification des m\u00e9dias et strat\u00e9gie de haut niveau<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chaque campagne commence par un plan bas\u00e9 sur nos propres donn\u00e9es internes et nos r\u00e9f\u00e9rences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Informations sur le public<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous utilisons GWI pour d\u00e9finir des audiences et pour contextualiser les performances post-campagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tests A\/B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9atif, audience et emplacements test\u00e9s sur diff\u00e9rentes plateformes avec des apprentissages appliqu\u00e9s en cours de diffusion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre approche du marketing B2C sur les m\u00e9dias payants technologiques.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous commen\u00e7ons avec nos propres donn\u00e9es propri\u00e9taires issues de campagnes ant\u00e9rieures de technologie grand public. Parce que nous fournissons des supports payants en mat\u00e9riel \u00e0 gros volume, notre ensemble de donn\u00e9es est robuste et nous donne des points de r\u00e9f\u00e9rence fiables pour les d\u00e9penses de plateforme, l'allocation r\u00e9gionale et les performances des formats avant le lancement d'une campagne.<\/p>

Les m\u00e9dias payants chez Heaven ne sont pas un compl\u00e9ment de cha\u00eene. Ils sont int\u00e9gr\u00e9s d\u00e8s le premier jour \u00e0 nos \u00e9quipes influence, social, RP et cr\u00e9ation. Une publication d'un cr\u00e9ateur prend de l'ampleur ? Nous l'amplifions le jour m\u00eame. Une d\u00e9p\u00eache RP qui prend de l'\u00e9lan ? Nous y consacrons un budget.<\/p>

Une fois le plan approuv\u00e9, votre gestionnaire de compte supervise les v\u00e9rifications de performance quotidiennes jusqu'au rapport final, \u00e0 la fr\u00e9quence qui convient le mieux \u00e0 votre \u00e9quipe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre agence marketing tech B2C en publicit\u00e9 payante.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous sommes l'agence de r\u00e9f\u00e9rence pour une expertise marketing fiable dans les secteurs des jeux vid\u00e9o, de la technologie grand public et de la technologie B2B.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS \u00c9TUDES DE CAS EN MARKETING TECHNOLOGIQUE GRAND PUBLIC<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vous avez un projet en t\u00eate ?
Travailler avec une agence de publicit\u00e9 payante pour la tech de consommation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The paid media marketing agency for consumer tech & games. Heaven Media’s B2C tech paid media marketing team has been trusted by the industry’s biggest hardware brands for over 20 years because we know how to keep your consumer tech & gaming products selling. BRIEF US Consumer Tech Paid Media Marketing Agency. Without a well-executed […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5872,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":99,"desktop_tti":"0.6\u00a0","mobile_score":96,"mobile_tti":"2.5\u00a0","date":"03.06.2026 05:46:56 pm","status":"completed"}},"footnotes":""},"class_list":["post-6790","page","type-page","status-publish","hentry"],"yoast_head":"\nPaid Media - Heaven Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/fr\/technologie-de-la-consommation-marketing\/medias-payants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Media\" \/>\n<meta property=\"og:description\" content=\"The paid media marketing agency for consumer tech & games. Heaven Media’s B2C tech paid media marketing team has been trusted by the industry’s biggest hardware brands for over 20 years because we know how to keep your consumer tech & gaming products selling. BRIEF US Consumer Tech Paid Media Marketing Agency. 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