{"id":6727,"date":"2026-05-13T11:53:13","date_gmt":"2026-05-13T11:53:13","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6727"},"modified":"2026-06-03T14:10:01","modified_gmt":"2026-06-03T14:10:01","slug":"medias-payants","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/games-marketing\/paid-media\/","title":{"rendered":"Paid Media"},"content":{"rendered":"
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Nous cr\u00e9ons des campagnes de publicit\u00e9 payante pour jeux vid\u00e9o ax\u00e9es sur la performance.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H<\/span>L'\u00e9quipe de m\u00e9dias payants d'eaven Media cr\u00e9e des campagnes ax\u00e9es sur les joueurs et con\u00e7ues pour la performance payante, car les publics gamers ne r\u00e9agissent pas aux m\u00e9dias payants g\u00e9n\u00e9riques.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L'agence de m\u00e9dias payants pour jeux vid\u00e9o.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'\u00e9quipe publicit\u00e9 payante de Heaven Media vient du monde des r\u00e9seaux sociaux du jeu vid\u00e9o, nous comprenons donc le comportement des audiences de gamers sur chaque plateforme. Mais notre \u00e9quipe ne travaille pas en vase clos. Notre \u00e9quipe publicit\u00e9 payante travaille en \u00e9troite collaboration avec les \u00e9quipes RP, influenceurs et r\u00e9seaux sociaux, ce qui nous permet de faire partie du processus d\u00e8s le premier jour.<\/p>

N'importe qui peut ouvrir un compte publicitaire et mettre de l'argent derri\u00e8re un produit, mais ne pas comprendre \u00e0 la fois le public et les plateformes elles-m\u00eames est une catastrophe qui vous fera br\u00fbler votre argent.<\/p>

Nous savons qu'il faut regarder au-del\u00e0 des indicateurs de vanit\u00e9 et construire des campagnes qui donnent de vrais r\u00e9sultats, qu'il s'agisse de listes de souhaits, de t\u00e9l\u00e9chargements, de ventes ou d'inscriptions.<\/p>

Nous apportons vos jeux aux joueurs pour lesquels vous les avez con\u00e7us, et pouvons prendre en charge une amplification payante le jour m\u00eame pour optimiser votre campagne.<\/p>

Cela fonctionne parfaitement avec nos autres capacit\u00e9s internes de marketing de jeux centraux :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nos services de publicit\u00e9 payante pour le jeu.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre \u00e9quipe cr\u00e9ative de m\u00e9dias payants est con\u00e7ue pour les lancements de jeux et le maintien de votre base de joueurs sur la dur\u00e9e. Voici comment nous pouvons vous aider :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Planification des m\u00e9dias et strat\u00e9gie de haut niveau<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chaque campagne commence par un plan bas\u00e9 sur nos propres donn\u00e9es internes et nos r\u00e9f\u00e9rences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Informations sur le public<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous utilisons des outils comme GWI pour d\u00e9finir les audiences et pour contextualiser la performance post-campagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mesures d'\u00e9l\u00e9vation de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les \u00e9tudes Brand Lift de Google sont int\u00e9gr\u00e9es aux campagnes YouTube d\u00e8s la phase de planification, de sorte que le cadre de mesure est mis en place avant que les d\u00e9penses ne soient effectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tests A\/B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9atif, audience et emplacements test\u00e9s sur diff\u00e9rentes plateformes avec des apprentissages appliqu\u00e9s en cours de diffusion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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YouTube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les joueurs passent 8,5 heures par semaine \u00e0 regarder des vid\u00e9os de jeux, soit plus d'heures qu'ils ne jouent \u00e0 des jeux. Nous pr\u00e9voyons des contenus de jeux et des cha\u00eenes sp\u00e9cifiques \u00e0 des genres, en utilisant des formats skippables et des shorts pour l'amplification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TikTok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Moteur de CTR puissant avec un \u00e9norme potentiel de ventes directes gr\u00e2ce aux listes de souhaits et aux conversions directes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GDN touche les joueurs sur le web \u00e9largi gr\u00e2ce \u00e0 des placements contextuels dans les sites de jeux, les publications et les communaut\u00e9s end\u00e9miques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M\u00e9ta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost des influenceurs et publicit\u00e9 cach\u00e9e. Nous superposons des int\u00e9r\u00eats, des audiences similaires et des audiences personnalis\u00e9es pour obtenir des r\u00e9sultats optimis\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reddit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Parler aux gamers l\u00e0 o\u00f9 ils se parlent. Nous utilisons le ciblage de profil pour vous placer au sein de communaut\u00e9s end\u00e9miques et l\u00e0 o\u00f9 les utilisateurs de jeux vid\u00e9o passent le plus de temps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Spotify\/Acast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sensibilisation gr\u00e2ce \u00e0 des podcasts sur le jeu vid\u00e9o qui touchent un public engag\u00e9 et influent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Amazon Prime Video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Atteint les joueurs \u00e0 domicile sur grand \u00e9cran. Amazon produit du contenu de jeu sp\u00e9cifique (Fallout, Warhammer 40k), combin\u00e9 \u00e0 ses donn\u00e9es d'intention d'achat, cela constitue une plateforme solide pour atteindre directement les joueurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mobile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Essentiel pour le lancement de jeux mobiles, nous op\u00e9rons sur les principaux r\u00e9seaux tels que UnityAds et ironSource en utilisant des formats publicitaires jouables. Nous diffusons \u00e9galement des publicit\u00e9s de notori\u00e9t\u00e9 dans les emplacements de visualisation de r\u00e9compenses pour garantir un taux d'ach\u00e8vement extr\u00eamement \u00e9lev\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre approche des m\u00e9dias payants pour les jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous commen\u00e7ons avec nos propres donn\u00e9es propri\u00e9taires issues de campagnes pass\u00e9es. Parce que nous nous concentrons sur les jeux, notre ensemble de donn\u00e9es est robuste et fiable ; cela nous donne une longueur d'avance qu'aucune agence g\u00e9n\u00e9raliste n'a.<\/p>

Nous utilisons ces donn\u00e9es pour construire des estimations de r\u00e9partition des d\u00e9penses par plateforme, r\u00e9gion et type de campagne. Nous pouvons soit cr\u00e9er quelque chose sur mesure, soit travailler avec un plan existant que vous avez.<\/p>

Notre \u00e9quipe m\u00e9dia payant travaille directement avec nos autres services d\u00e8s le d\u00e9but. Nous g\u00e9rons les campagnes quotidiennement avec des contr\u00f4les de performance int\u00e9gr\u00e9s. Nous effectuons le reporting de la mani\u00e8re dont vous en avez le plus besoin, que ce soit une v\u00e9rification sur 1, 3 ou 5 jours, ou une cadence hebdomadaire\/mensuelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nos jeux Agence Publicit\u00e9 Payante Travail.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous sommes l'agence de r\u00e9f\u00e9rence pour une expertise marketing fiable dans les secteurs des jeux vid\u00e9o, de la technologie grand public et de la technologie B2B.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS \u00c9TUDES DE CAS MARKETING DE JEUX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lancement de PUBG dans un nouvel \u00c9tat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lancement G2A Gate2Adventure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AMD x CoD Black Ops 6 Lancement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vous avez un projet en t\u00eate ?
Travailler avec une agence de publicit\u00e9 payante pour jeux vid\u00e9o.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

We create video game paid media campaigns for paid performance. Heaven Media’s paid media team builds gamer-first campaigns built for paid performance, because gaming audiences don’t respond to generic paid media. BRIEF US The Video Game Paid Media Agency. 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