{"id":6698,"date":"2026-05-11T14:24:11","date_gmt":"2026-05-11T14:24:11","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6698"},"modified":"2026-06-03T17:38:50","modified_gmt":"2026-06-03T17:38:50","slug":"marketing-dinfluence","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/games-marketing\/influencer-marketing\/","title":{"rendered":"Marketing d'influence"},"content":{"rendered":"
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L'agence de marketing d'influence pour les jeux vid\u00e9o, destin\u00e9e aux studios et aux \u00e9diteurs.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H<\/span>L'\u00e9quipe de marketing d'influenceurs de jeux de Leaven Media travaille avec des cr\u00e9ateurs de jeux sur Twitch, YouTube, Instagram et X pour aider les \u00e9diteurs \u00e0 pr\u00e9senter leurs jeux aux bonnes audiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Agence de marketing d'influence pour les jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour de nombreux joueurs, les cr\u00e9ateurs de contenu sont le premier endroit o\u00f9 ils entendent parler d'un nouveau jeu. Les streams, les vid\u00e9os de gameplay et les r\u00e9actions des cr\u00e9ateurs jouent un r\u00f4le \u00e9norme dans la fa\u00e7on dont la communaut\u00e9 des joueurs d\u00e9couvre et parle d'un titre. Lorsque les bons cr\u00e9ateurs sont impliqu\u00e9s t\u00f4t, ils peuvent aider \u00e0 g\u00e9n\u00e9rer une v\u00e9ritable dynamique autour d'un lancement.<\/p>

Notre \u00e9quipe travaille en \u00e9troite collaboration avec les \u00e9diteurs et les d\u00e9veloppeurs pour cr\u00e9er des campagnes de cr\u00e9ateurs qui semblent naturelles pour les publics de joueurs. Une grande partie du travail consiste simplement \u00e0 identifier les cr\u00e9ateurs que la communaut\u00e9 \u00e9coute r\u00e9ellement. \u00c0 partir de l\u00e0, nous les aidons \u00e0 cr\u00e9er du contenu qui correspond \u00e0 leur style tout en soutenant les objectifs de la campagne.<\/p>

L'une des principales raisons pour lesquelles les clients choisissent de travailler avec Heaven est l'\u00e9quipe elle-m\u00eame. Nous sommes profond\u00e9ment ancr\u00e9s dans la culture du jeu et des cr\u00e9ateurs, extr\u00eamement comp\u00e9tents et tr\u00e8s exp\u00e9riment\u00e9s dans la gestion de campagnes complexes. Cette combinaison d'expertise et de professionnalisme nous permet d'obtenir constamment d'excellents r\u00e9sultats.<\/p>

Cela fonctionne parfaitement avec nos autres capacit\u00e9s internes de marketing de jeux centraux :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nos services de marketing d'influence pour les jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre \u00e9quipe de marketing d'influenceurs est sp\u00e9cialis\u00e9e dans la couverture de jeux. Voici un aper\u00e7u de ce que nous pouvons faire pour vous :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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S\u00e9lection et amor\u00e7age des cr\u00e9ateurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous identifions des cr\u00e9ateurs sur Twitch, YouTube, Instagram, X et TikTok dont les audiences correspondent au genre et aux joueurs cibles du jeu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lancer les activations des cr\u00e9ateurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour les lancements plus importants, nous activons g\u00e9n\u00e9ralement une vingtaine de cr\u00e9ateurs, en coordonnant des diffusions de gameplay, une couverture m\u00e9diatique et du contenu pour le jour du lancement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Programmes d'ambassadeurs cr\u00e9ateurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour les jeux qui n\u00e9cessitent une visibilit\u00e9 continue, nous \u00e9tablissons des partenariats \u00e0 plus long terme o\u00f9 les cr\u00e9ateurs mettent en avant le jeu r\u00e9guli\u00e8rement sur la dur\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gestion quotidienne de la campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre \u00e9quipe g\u00e8re la sensibilisation, la n\u00e9gociation, les contrats, les briefs, les approbations de contenu, la planification et la communication avec les cr\u00e9ateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Amplification et boost des publications payantes sur les r\u00e9seaux sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous soutenons, le cas \u00e9ch\u00e9ant, la promotion payante du contenu des cr\u00e9ateurs pour \u00e9tendre la port\u00e9e et g\u00e9n\u00e9rer des performances suppl\u00e9mentaires au-del\u00e0 des vues organiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Licences de contenu et droits d'utilisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous structurons les accords pour que les marques puissent r\u00e9utiliser le contenu des cr\u00e9ateurs performants dans les m\u00e9dias payants, les r\u00e9seaux sociaux et d'autres canaux marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Communaut\u00e9 et support Discord<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour les jeux avec des communaut\u00e9s actives, nous pouvons soutenir l'engagement pilot\u00e9 par les cr\u00e9ateurs au sein de Discord et d'autres plateformes communautaires pour maintenir l'\u00e9lan au-del\u00e0 des lancements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Rapports de campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous suivons les vues, l'engagement, la port\u00e9e et les informations sur le public afin que les \u00e9diteurs puissent comprendre ce qui a le mieux fonctionn\u00e9 et quels cr\u00e9ateurs ont suscit\u00e9 la r\u00e9ponse la plus forte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre approche du marketing d'influence dans le domaine du jeu.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La plupart des campagnes commencent par une compr\u00e9hension du jeu, du public et du r\u00f4le que les cr\u00e9ateurs devraient jouer dans la strat\u00e9gie de lancement. Ensuite, nous \u00e9tablissons une liste restreinte de cr\u00e9ateurs en fonction de l'ad\u00e9quation avec le public, du style de contenu et de la cr\u00e9dibilit\u00e9 au sein de la communaut\u00e9 des joueurs.<\/p>

Nous utilisons CreatorIQ en parall\u00e8le de notre base de donn\u00e9es interne de plus de 10 000 cr\u00e9ateurs dans les domaines des jeux et de la technologie pour identifier des partenaires potentiels. Une fois les cr\u00e9ateurs confirm\u00e9s, nous g\u00e9rons l'int\u00e9gralit\u00e9 du processus, de la prise de contact \u00e0 la livraison du contenu et au reporting.<\/p>

Notre reporting est structur\u00e9 sur le cycle de vie complet de la campagne :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campagne \u00e9lectorale anticip\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous convenons des indicateurs cl\u00e9s de performance (KPI) en amont et nous nous assurons que la s\u00e9lection des influenceurs et les tarifs sont structur\u00e9s pour atteindre de mani\u00e8re r\u00e9aliste ces objectifs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mi-campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous suivons la sant\u00e9 de la campagne, surveillons les performances et fournissons des mises \u00e0 jour si n\u00e9cessaire pour garantir que tout progresse correctement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fin de la campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous fournissons un rapport complet avec des analyses de performance, des apprentissages et des recommandations pour les campagnes futures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre Agence de Marketing d'Influence pour les Jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous sommes l'agence de r\u00e9f\u00e9rence pour une expertise marketing fiable dans les secteurs des jeux vid\u00e9o, de la technologie grand public et de la technologie B2B.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS \u00c9TUDES DE CAS MARKETING DE JEUX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lancement de CoD Black Ops 6<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lancement de Starfield<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sortie de Rainbow 6 Mobile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vous avez un projet en t\u00eate ?
Travailler avec une agence de marketing d'influence pour les jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The games influencer marketing agency for studios and publishers. Heaven Media’s games influencer marketing team works with gaming creators across Twitch, YouTube, Instagram and X to help publishers get their games in front of the right audiences. BRIEF US Games Influencer Marketing Agency. 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