{"id":6690,"date":"2026-05-11T12:05:09","date_gmt":"2026-05-11T12:05:09","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6690"},"modified":"2026-06-03T15:04:28","modified_gmt":"2026-06-03T15:04:28","slug":"strategie-de-donnees","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/games-marketing\/data-strategy\/","title":{"rendered":"Donn\u00e9es et strat\u00e9gie"},"content":{"rendered":"
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Strat\u00e9gies marketing bas\u00e9es sur les donn\u00e9es pour les studios, les \u00e9diteurs et les marques de jeux.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H<\/span>L'\u00e9quipe data & strat\u00e9gie de Leaven Media cr\u00e9e des strat\u00e9gies pour des marques de toutes tailles, des studios et \u00e9diteurs mondiaux, aux studios ind\u00e9pendants et aux marques non end\u00e9miques cherchant \u00e0 atteindre les joueurs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'Agence de Donn\u00e9es et Strat\u00e9gie des Jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'\u00e9quipe donn\u00e9es et strat\u00e9gie de Heaven Media apporte une exp\u00e9rience strat\u00e9gique d\u00e9di\u00e9e \u00e0 plusieurs d\u00e9cennies de connaissance du jeu vid\u00e9o. Nous combinons un amour sinc\u00e8re pour l'industrie avec une compr\u00e9hension approfondie de son pass\u00e9, de son pr\u00e9sent et de son avenir.<\/p>

Notre \u00e9quipe travaille directement avec la v\u00f4tre, vous aidant \u00e0 vous pr\u00e9parer \u00e0 une \u00e9volution rapide des sentiments du public. Nous vous aidons \u00e9galement \u00e0 capitaliser sur les arguments de vente uniques (USP) cl\u00e9s avec les bons points de contact marketing, et nous nous assurons qu'\u00e0 chaque \u00e9tape du cycle de vie de votre jeu, nous maximisons l'impact que vous avez sur les audiences.<\/p>

Heaven existe dans l'espace marketing des jeux depuis plus de 20 ans, et les donn\u00e9es et la strat\u00e9gie sont au premier plan de notre r\u00e9flexion sur chaque campagne.<\/p>

Nous exploitons une vari\u00e9t\u00e9 d'outils (certains standards de l'industrie, d'autres d\u00e9velopp\u00e9s en interne) pour r\u00e9duire les frictions, diminuer le temps entre le concept et le d\u00e9ploiement, et piloter votre strat\u00e9gie comme aucune autre agence.<\/p>

Cela fonctionne parfaitement avec nos autres capacit\u00e9s internes de marketing de jeux centraux :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS SERVICES MARKETING DE JEUX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"donn\u00e9es\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nos services de donn\u00e9es et de strat\u00e9gie pour les jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre \u00e9quipe data & strat\u00e9gie est con\u00e7ue pour les lancements de jeux et le maintien de votre base de joueurs sur le long terme. Voici un aper\u00e7u de ce que nous pouvons vous aider \u00e0 r\u00e9aliser :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Donn\u00e9es et analyses de jeux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous utilisons des outils de donn\u00e9es et d'analyse leaders sur le march\u00e9, y compris GWI et CreatorIQ, pour extraire des informations sur un large \u00e9ventail de titres, de publics et de r\u00e9gions afin de vous fournir des r\u00e9ponses fond\u00e9es sur des donn\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strat\u00e9gie de lancement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous vous aidons \u00e0 plonger en profondeur dans les audiences, les canaux, la culture et les plans d'ex\u00e9cution pour pr\u00e9parer votre strat\u00e9gie de lancement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strat\u00e9gie de campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous vous aidons \u00e0 planifier des campagnes ax\u00e9es sur les donn\u00e9es qui attirent les joueurs vers votre titre, adapt\u00e9es sp\u00e9cifiquement aux indicateurs cl\u00e9s de performance qui vous importent et structur\u00e9es selon les d\u00e9lais dont vous avez besoin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conseil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous utilisons des processus strat\u00e9giques de pointe pour r\u00e9soudre tous les probl\u00e8mes marketing auxquels vous pourriez \u00eatre confront\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre approche des donn\u00e9es et de la strat\u00e9gie de jeux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En tant qu'agence \u00e0 360 degr\u00e9s, Heaven cr\u00e9e des moments sur toute la carte, et c'est l'\u00e9quipe data & strat\u00e9gie qui relie ces moments pour votre titre.<\/p>

Nous examinons les publics, les concurrents et les points de contact cl\u00e9s sous diff\u00e9rents angles, en associant des outils de donn\u00e9es de pointe \u00e0 la profondeur et \u00e0 l'\u00e9tendue de l'exp\u00e9rience de nos \u00e9quipes au sein de diff\u00e9rentes soci\u00e9t\u00e9s de jeux.<\/p>

Nous \u00e9laborons des informations cl\u00e9s, que nous transformons en strat\u00e9gies cr\u00e9atives ax\u00e9es sur les livrables, avec votre feedback au centre. Pour finaliser nos plans, nous mettons \u00e0 profit la vaste exp\u00e9rience des \u00e9quipes de notre agence, ce qui signifie que les donn\u00e9es et la strat\u00e9gie passent directement \u00e0 une \u00e9quipe d\u00e9di\u00e9e qui les a valid\u00e9es et s'engage \u00e0 les ex\u00e9cuter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre Agence de Donn\u00e9es et Strat\u00e9gie de Jeux Travail.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous sommes l'agence de r\u00e9f\u00e9rence pour une expertise marketing fiable dans les secteurs des jeux vid\u00e9o, de la technologie grand public et de la technologie B2B.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNOS \u00c9TUDES DE CAS MARKETING DE JEUX<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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World of Tanks Blitz x Deadmau5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Strat\u00e9gie des r\u00e9seaux sociaux de Krafton PUBG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jeux AMD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vous avez un projet en t\u00eate ?
Travailler avec une agence de donn\u00e9es et de strat\u00e9gie de jeux vid\u00e9o.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Data-driven marketing strategies for studios, publishers, & games brands. Heaven Media’s data & strategy team creates strategies for brands of all sizes, from global studios and publishers, to indie studios and non-endemic brands trying to reach gamers. BRIEF US The Games Data & Strategy Agency. Heaven Media’s data & strategy team brings dedicated strategic experience […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":99,"desktop_tti":"0.7\u00a0","mobile_score":92,"mobile_tti":"3.1\u00a0","date":"03.06.2026 03:05:02 pm","status":"completed"}},"footnotes":""},"class_list":["post-6690","page","type-page","status-publish","hentry"],"yoast_head":"\nData & Strategy - Heaven Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/fr\/marketing-des-jeux\/strategie-de-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data & Strategy\" \/>\n<meta property=\"og:description\" content=\"Data-driven marketing strategies for studios, publishers, & games brands. Heaven Media’s data & strategy team creates strategies for brands of all sizes, from global studios and publishers, to indie studios and non-endemic brands trying to reach gamers. BRIEF US The Games Data & Strategy Agency. 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