{"id":6301,"date":"2026-03-10T12:27:59","date_gmt":"2026-03-10T12:27:59","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6301"},"modified":"2026-03-21T22:50:36","modified_gmt":"2026-03-21T22:50:36","slug":"lenovo-creative-b2b-workstations","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/case-studies\/b2b-tech-marketing\/lenovo-creative-b2b-workstations\/","title":{"rendered":"Lenovo Creative B2B Workstations"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6301\" class=\"elementor elementor-6301\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdb7d53 e-flex e-con-boxed e-con e-parent\" data-id=\"7cdb7d53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3fdab15d e-con-full e-flex e-con e-child\" data-id=\"3fdab15d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3753b242 elementor-widget elementor-widget-heading\" data-id=\"3753b242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lenovo B2B Creative Workstations<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3982b1f3 elementor-widget elementor-widget-heading\" data-id=\"3982b1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lenovo asked Heaven Media for help getting their tech hardware for creative professionals in front of the right audiences.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7154ddd4 e-flex e-con-boxed e-con e-parent\" data-id=\"7154ddd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d4e24ab e-con-full e-flex e-con e-child\" data-id=\"1d4e24ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34c4197 elementor-widget elementor-widget-heading\" data-id=\"34c4197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CR\u00c9ATIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188e0e0e e-con-full e-flex e-con e-child\" data-id=\"188e0e0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17835c12 elementor-widget elementor-widget-heading\" data-id=\"17835c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DONN\u00c9ES ET STRAT\u00c9GIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57c4d4da e-con-full e-flex e-con e-child\" data-id=\"57c4d4da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e227268 elementor-widget elementor-widget-heading\" data-id=\"7e227268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKETING D'INFLUENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-704108b3 e-con-full e-flex e-con e-child\" data-id=\"704108b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc5a202 elementor-widget elementor-widget-heading\" data-id=\"6fc5a202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAID MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11dc0dc4 e-flex e-con-boxed e-con e-parent\" data-id=\"11dc0dc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31c2c38b e-con-full e-flex e-con e-child\" data-id=\"31c2c38b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c272f80 elementor-widget elementor-widget-image\" data-id=\"2c272f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-1024x576.png\" class=\"attachment-large size-large wp-image-6307\" alt=\"\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-1024x576.png 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-300x169.png 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-768x432.png 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-1536x864.png 1536w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-18x10.png 18w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-600x338.png 600w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55416d7a e-con-full e-flex e-con e-child\" data-id=\"55416d7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5d9e8d elementor-widget elementor-widget-heading\" data-id=\"4d5d9e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aper\u00e7u de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289b19bc elementor-widget elementor-widget-text-editor\" data-id=\"289b19bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heaven worked with Lenovo on a B2B digital campaign featuring industry-leading workstation influencers as guest panel speakers. The expert panel addressed the critical importance of workstation-class products across creative production, architecture, and other specialized professional verticals.<\/p><p>We utilized creative, influencer marketing and paid media to further boost, along with a custom website landing page and email newsletter marketing to bring in new consumers. Attendees gained insider insights into optimizing their creative workflows, while Lenovo captured high-quality leads from engaged professionals actively researching workstation solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f19a4fe e-flex e-con-boxed e-con e-parent\" data-id=\"f19a4fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10ceb654 e-con-full e-flex e-con e-child\" data-id=\"10ceb654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0898f6 elementor-widget elementor-widget-heading\" data-id=\"4a0898f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f5f5a1a e-grid e-con-boxed e-con e-parent\" data-id=\"2f5f5a1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41ec3eaa e-con-full e-flex e-con e-child\" data-id=\"41ec3eaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71699cb8 elementor-widget elementor-widget-heading\" data-id=\"71699cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8.5M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bae8ded elementor-widget elementor-widget-heading\" data-id=\"6bae8ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOTAL IMPRESSIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14c23f32 e-con-full e-flex e-con e-child\" data-id=\"14c23f32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c99849 elementor-widget elementor-widget-heading\" data-id=\"41c99849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">150%+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0f8954 elementor-widget elementor-widget-heading\" data-id=\"4c0f8954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CAMPAIGN GOAL ACHIEVED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f50eb6e e-flex e-con-boxed e-con e-parent\" data-id=\"f50eb6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e3d11cb e-con-full e-flex e-con e-child\" data-id=\"1e3d11cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4b89d elementor-widget elementor-widget-heading\" data-id=\"4a4b89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez un projet en t\u00eate ?<br>Travaillons ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54931d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b54931d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heavenmedia.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">NOUS CONTACTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Lenovo B2B Creative Workstations Lenovo asked Heaven Media for help getting their tech hardware for creative professionals in front of the right audiences. CREATIVE DATA &amp; STRATEGY INFLUENCER MARKETING PAID MEDIA Campaign Overview. Heaven worked with Lenovo on a B2B digital campaign featuring industry-leading workstation influencers as guest panel speakers. The expert panel addressed the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6022,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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pm","status":"completed"}},"footnotes":""},"class_list":["post-6301","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lenovo Creative B2B Workstations | Heaven Media Case Study<\/title>\n<meta name=\"description\" content=\"The Lenovo Creative B2B Workstations marketing campaign created by Heaven Media, the marketing agency for B2B and consumer tech brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/fr\/etudes-de-cas\/b2b-tech-marketing\/lenovo-creative-b2b-workstations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lenovo Creative B2B Workstations\" \/>\n<meta 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