{"id":6301,"date":"2026-03-10T12:27:59","date_gmt":"2026-03-10T12:27:59","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6301"},"modified":"2026-06-03T15:04:21","modified_gmt":"2026-06-03T15:04:21","slug":"stations-de-travail-lenovo-creatives-interentreprises","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/case-studies\/b2b-tech-marketing\/lenovo-creative-b2b-workstations\/","title":{"rendered":"Stations de travail Lenovo Creative B2B"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6301\" class=\"elementor elementor-6301\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdb7d53 e-flex e-con-boxed e-con e-parent\" data-id=\"7cdb7d53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3fdab15d e-con-full e-flex e-con e-child\" data-id=\"3fdab15d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3753b242 elementor-widget elementor-widget-heading\" data-id=\"3753b242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Stations de travail cr\u00e9atives Lenovo B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3982b1f3 elementor-widget elementor-widget-heading\" data-id=\"3982b1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lenovo a demand\u00e9 l'aide de Heaven Media pour pr\u00e9senter son mat\u00e9riel technologique destin\u00e9 aux professionnels de la cr\u00e9ation aux bonnes audiences.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7154ddd4 e-flex e-con-boxed e-con e-parent\" data-id=\"7154ddd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d4e24ab e-con-full e-flex e-con e-child\" data-id=\"1d4e24ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34c4197 elementor-widget elementor-widget-heading\" data-id=\"34c4197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CR\u00c9ATIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188e0e0e e-con-full e-flex e-con e-child\" data-id=\"188e0e0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17835c12 elementor-widget elementor-widget-heading\" data-id=\"17835c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DONN\u00c9ES ET STRAT\u00c9GIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57c4d4da e-con-full e-flex e-con e-child\" data-id=\"57c4d4da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e227268 elementor-widget elementor-widget-heading\" data-id=\"7e227268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKETING D'INFLUENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-704108b3 e-con-full e-flex e-con e-child\" data-id=\"704108b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc5a202 elementor-widget elementor-widget-heading\" data-id=\"6fc5a202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAID MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11dc0dc4 e-flex e-con-boxed e-con e-parent\" data-id=\"11dc0dc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31c2c38b e-con-full e-flex e-con e-child\" data-id=\"31c2c38b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c272f80 elementor-widget elementor-widget-image\" data-id=\"2c272f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-1024x576.png\" class=\"attachment-large size-large wp-image-6307\" alt=\"\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-1024x576.png 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-300x169.png 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-768x432.png 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-1536x864.png 1536w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-18x10.png 18w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205-600x338.png 600w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-10-13h30m41s205.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55416d7a e-con-full e-flex e-con e-child\" data-id=\"55416d7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5d9e8d elementor-widget elementor-widget-heading\" data-id=\"4d5d9e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aper\u00e7u de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289b19bc elementor-widget elementor-widget-text-editor\" data-id=\"289b19bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heaven a collabor\u00e9 avec Lenovo sur une campagne num\u00e9rique interentreprises mettant en vedette des influenceurs leaders du secteur des stations de travail en tant qu'invit\u00e9s intervenants. Le panel d'experts a abord\u00e9 l'importance capitale des produits de classe station de travail dans la production cr\u00e9ative, l'architecture et d'autres secteurs professionnels sp\u00e9cialis\u00e9s.<\/p><p>Nous avons utilis\u00e9 le marketing cr\u00e9atif et d'influence, ainsi que les m\u00e9dias payants pour renforcer notre port\u00e9e, tout cela compl\u00e9t\u00e9 par une page de destination personnalis\u00e9e sur le site web et une campagne d'e-mailing pour attirer de nouveaux consommateurs. Les participants ont obtenu des informations exclusives sur l'optimisation de leurs flux de travail cr\u00e9atifs, tandis que Lenovo a recueilli des prospects de haute qualit\u00e9 aupr\u00e8s de professionnels engag\u00e9s qui recherchaient activement des solutions de stations de travail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f19a4fe e-flex e-con-boxed e-con e-parent\" data-id=\"f19a4fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10ceb654 e-con-full e-flex e-con e-child\" data-id=\"10ceb654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0898f6 elementor-widget elementor-widget-heading\" data-id=\"4a0898f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f5f5a1a e-grid e-con-boxed e-con e-parent\" data-id=\"2f5f5a1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41ec3eaa e-con-full e-flex e-con e-child\" data-id=\"41ec3eaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71699cb8 elementor-widget elementor-widget-heading\" data-id=\"71699cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+ de 8,5 millions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bae8ded elementor-widget elementor-widget-heading\" data-id=\"6bae8ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPRESSIONS TOTALES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14c23f32 e-con-full e-flex e-con e-child\" data-id=\"14c23f32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c99849 elementor-widget elementor-widget-heading\" data-id=\"41c99849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">150%+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0f8954 elementor-widget elementor-widget-heading\" data-id=\"4c0f8954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OBJECTIF DE LA CAMPAGNE ATTEINT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f50eb6e e-flex e-con-boxed e-con e-parent\" data-id=\"f50eb6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e3d11cb e-con-full e-flex e-con e-child\" data-id=\"1e3d11cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4b89d elementor-widget elementor-widget-heading\" data-id=\"4a4b89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez un projet en t\u00eate ?<br>Travaillons ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54931d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b54931d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heavenmedia.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">NOUS CONTACTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Lenovo B2B Creative Workstations Lenovo asked Heaven Media for help getting their tech hardware for creative professionals in front of the right audiences. CREATIVE DATA &amp; STRATEGY INFLUENCER MARKETING PAID MEDIA Campaign Overview. Heaven worked with Lenovo on a B2B digital campaign featuring industry-leading workstation influencers as guest panel speakers. The expert panel addressed the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6022,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":98,"desktop_tti":"0.7\u00a0","mobile_score":81,"mobile_tti":"4.9\u00a0","date":"03.06.2026 03:05:02 pm","status":"completed"}},"footnotes":""},"class_list":["post-6301","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lenovo Creative B2B Workstations | Heaven Media Case Study<\/title>\n<meta name=\"description\" content=\"The Lenovo Creative B2B Workstations marketing campaign created by Heaven Media, the marketing agency for B2B and consumer tech brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/fr\/etudes-de-cas\/b2b-tech-marketing\/stations-de-travail-lenovo-creatives-interentreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lenovo Creative B2B Workstations\" 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