{"id":532,"date":"2023-07-17T16:14:15","date_gmt":"2023-07-17T16:14:15","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=532"},"modified":"2026-03-21T21:47:54","modified_gmt":"2026-03-21T21:47:54","slug":"inzone","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/case-studies\/consumer-tech-marketing\/inzone\/","title":{"rendered":"InZone"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"532\" class=\"elementor elementor-532\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73384feb e-flex e-con-boxed e-con e-parent\" data-id=\"73384feb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-437c4dad e-con-full e-flex e-con e-child\" data-id=\"437c4dad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48734b19 elementor-widget elementor-widget-heading\" data-id=\"48734b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sony InZone<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ffa81 elementor-widget elementor-widget-heading\" data-id=\"23ffa81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sony a fait appel \u00e0 Heaven pour lancer sa nouvelle gamme de produits InZone sur le march\u00e9 am\u00e9ricain afin de se positionner sur la sc\u00e8ne gaming.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82aeac e-flex e-con-boxed e-con e-parent\" data-id=\"82aeac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11a12497 e-con-full e-flex e-con e-child\" data-id=\"11a12497\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61b62ac elementor-widget elementor-widget-heading\" data-id=\"61b62ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CR\u00c9ATIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a28ab1 e-con-full e-flex e-con e-child\" data-id=\"9a28ab1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-610b63e elementor-widget elementor-widget-heading\" data-id=\"610b63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DONN\u00c9ES ET STRAT\u00c9GIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d138df e-con-full e-flex e-con e-child\" data-id=\"4d138df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14dde76 elementor-widget elementor-widget-heading\" data-id=\"14dde76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00c9SEAUX SOCIAUX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55bacd3 e-con-full e-flex e-con e-child\" data-id=\"55bacd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b28546b elementor-widget elementor-widget-heading\" data-id=\"b28546b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKETING D'INFLUENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e01e953 e-con-full e-flex e-con e-child\" data-id=\"6e01e953\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a35093 elementor-widget elementor-widget-heading\" data-id=\"6a35093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9V\u00c9NEMENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24571ebc e-con-full e-flex e-con e-child\" data-id=\"24571ebc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a44c970 elementor-widget elementor-widget-heading\" data-id=\"5a44c970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESPORT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77bb15f e-con-full e-flex e-con e-child\" data-id=\"77bb15f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2538d77a elementor-widget elementor-widget-heading\" data-id=\"2538d77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAID MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e0939e8 e-flex e-con-boxed e-con e-parent\" data-id=\"4e0939e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ddfa419 e-con-full e-flex e-con e-child\" data-id=\"2ddfa419\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ee686 elementor-widget elementor-widget-video\" data-id=\"b2ee686\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Sony-Inzone-Optimized.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1374b7c4 elementor-widget elementor-widget-image\" data-id=\"1374b7c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/Sony-InZone-Case-Study-1024x576.png\" class=\"attachment-large size-large wp-image-4500\" alt=\"\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/Sony-InZone-Case-Study-1024x576.png 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/Sony-InZone-Case-Study-300x169.png 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/Sony-InZone-Case-Study-768x432.png 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/Sony-InZone-Case-Study-18x10.png 18w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/Sony-InZone-Case-Study-600x338.png 600w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/Sony-InZone-Case-Study.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-162065a8 e-con-full e-flex e-con e-child\" data-id=\"162065a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f677c3d elementor-widget elementor-widget-heading\" data-id=\"1f677c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aper\u00e7u de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a814ff elementor-widget elementor-widget-text-editor\" data-id=\"60a814ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons soutenu le lancement de leurs nouveaux casques et \u00e9crans de jeu, cr\u00e9\u00e9 une notori\u00e9t\u00e9 par le biais d'influenceurs ayant une forte affinit\u00e9 avec le gaming et mis en place une comp\u00e9tition passionnante et immersive, le tout dans le but d'accro\u00eetre la notori\u00e9t\u00e9 de la marque et de consolider les nouveaux produits en tant qu'alternative s\u00e9rieuse aux produits existants sur le march\u00e9.<\/p><p>\u00c0 partir d'une strat\u00e9gie globale visant \u00e0 sensibiliser le grand public aux nouveaux produits de jeu de Sony, nous avons s\u00e9lectionn\u00e9 des cr\u00e9ateurs de renomm\u00e9e mondiale pour d\u00e9velopper une exp\u00e9rience immersive en ligne et hors ligne, comprenant un tournoi, une salle d'escape room et un \u00e9v\u00e9nement comp\u00e9titif.<\/p><p>Tout au long du projet, nous avons mis en valeur les principales caract\u00e9ristiques des produits de mani\u00e8re authentique, en laissant les produits parler d'eux-m\u00eames par le biais de cas d'utilisation amusants auxquels le march\u00e9 cible s'identifierait.<\/p><p>Nous avons cr\u00e9\u00e9 une s\u00e9lection de kits de soins InZone, qui ont \u00e9t\u00e9 envoy\u00e9s \u00e0 une vari\u00e9t\u00e9 d'influenceurs qui ont soutenu les activit\u00e9s de la journ\u00e9e de lancement avec des posts sociaux et des flux en direct.<\/p><p>Un tournoi en ligne utilisant au maximum les casques et \u00e9crans InZone de Sony.<\/p><p>Nous avons positionn\u00e9 de mani\u00e8re authentique les produits Sony dans le cadre d'un tournoi de jeu explosif et d'une exp\u00e9rience interactive de salle d'\u00e9vasion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57bc9539 e-flex e-con-boxed e-con e-parent\" data-id=\"57bc9539\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47567dde e-con-full e-flex e-con e-child\" data-id=\"47567dde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b59bbc7 elementor-widget elementor-widget-heading\" data-id=\"4b59bbc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4623c3b4 e-grid e-con-boxed e-con e-parent\" data-id=\"4623c3b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1564b143 e-con-full e-flex e-con e-child\" data-id=\"1564b143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-530141a8 elementor-widget elementor-widget-heading\" data-id=\"530141a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7.5M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd69a0f elementor-widget elementor-widget-heading\" data-id=\"7fd69a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOTAL IMPRESSIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b876ae e-con-full e-flex e-con e-child\" data-id=\"9b876ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89fece4 elementor-widget elementor-widget-heading\" data-id=\"89fece4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.6M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a994a elementor-widget elementor-widget-heading\" data-id=\"a2a994a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOTAL VIEWS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c2c8a82 e-con-full e-flex e-con e-child\" data-id=\"5c2c8a82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64141989 elementor-widget elementor-widget-heading\" data-id=\"64141989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10.5K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6183d12b elementor-widget elementor-widget-heading\" data-id=\"6183d12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CCV POUR INZONE TWITCH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-566bd123 e-flex e-con-boxed e-con e-parent\" data-id=\"566bd123\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-661879d1 e-con-full e-flex e-con e-child\" data-id=\"661879d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17854ef2 elementor-widget elementor-widget-heading\" data-id=\"17854ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Points forts de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0a1678 e-flex e-con-boxed e-con e-parent\" data-id=\"a0a1678\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-260e0183 elementor-widget elementor-widget-gallery\" data-id=\"260e0183\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Sony-InZone-Thumbnail.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"260e0183\" data-elementor-lightbox-title=\"Sony - InZone Launch\" data-elementor-lightbox-description=\"Heaven helped Sony launch their new InZone product range across the US market to really put them on the gaming map.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTUwNiwidXJsIjoiaHR0cHM6XC9cL2hlYXZlbm1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDdcL1NvbnktSW5ab25lLVRodW1ibmFpbC53ZWJwIiwic2xpZGVzaG93IjoiMjYwZTAxODMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Sony-InZone-Thumbnail.webp\" data-width=\"700\" data-height=\"700\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item 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class=\"elementor-element elementor-element-7893d2e e-con-full e-flex e-con e-child\" data-id=\"7893d2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38fec716 elementor-widget elementor-widget-heading\" data-id=\"38fec716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez un projet ?<br>Travaillons ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c88085 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"40c88085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heavenmedia.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sony InZone Sony hired Heaven to launch their new InZone product range across the U.S. market to really put them on the gaming map. CREATIVE DATA &amp; STRATEGY SOCIAL MEDIA INFLUENCER MARKETING EVENTS ESPORTS PAID MEDIA https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Sony-Inzone-Optimized.mp4 Campaign Overview. We supported the launch of their new gaming headsets and gaming monitors, created awareness via influencers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1506,"parent":6076,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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pm","status":"completed"}},"footnotes":""},"class_list":["post-532","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Heaven Media: Sony InZone<\/title>\n<meta name=\"description\" content=\"Sony hired Heaven Media to launch their new InZone product range across the U.S. market to really put the new products on the gaming map.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/fr\/etudes-de-cas\/technologie-de-la-consommation-marketing\/inzone\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"InZone\" \/>\n<meta property=\"og:description\" content=\"Sony hired Heaven 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