{"id":2894,"date":"2023-08-28T08:51:20","date_gmt":"2023-08-28T08:51:20","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=2894"},"modified":"2026-03-21T21:47:57","modified_gmt":"2026-03-21T21:47:57","slug":"asus-rog-x-ikea","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/case-studies\/consumer-tech-marketing\/asus-rog-x-ikea\/","title":{"rendered":"ASUS ROG x IKEA"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2894\" class=\"elementor elementor-2894\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d88b645 e-flex e-con-boxed e-con e-parent\" data-id=\"6d88b645\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fd88690 e-con-full e-flex e-con e-child\" data-id=\"7fd88690\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9f7706 elementor-widget elementor-widget-heading\" data-id=\"6c9f7706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ASUS ROG x IKEA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3bf7c1 elementor-widget elementor-widget-heading\" data-id=\"7e3bf7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heaven a aid\u00e9 ASUS ROG et IKEA \u00e0 imaginer, conceptualiser, concevoir et donner vie \u00e0 un incroyable stand pour le tournoi ASUS \u00e0 l'EGX de Londres.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14ccbd59 e-flex e-con-boxed e-con e-parent\" data-id=\"14ccbd59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46ddadad e-con-full e-flex e-con e-child\" data-id=\"46ddadad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6034e506 elementor-widget elementor-widget-heading\" data-id=\"6034e506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CR\u00c9ATIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36aff698 e-con-full e-flex e-con e-child\" data-id=\"36aff698\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19780aa0 elementor-widget elementor-widget-heading\" data-id=\"19780aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00c9SEAUX SOCIAUX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc25ae e-con-full e-flex e-con e-child\" data-id=\"8bc25ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38f9cd1f elementor-widget elementor-widget-heading\" data-id=\"38f9cd1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKETING D'INFLUENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec621b5 e-con-full e-flex e-con e-child\" data-id=\"ec621b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1657d9f elementor-widget elementor-widget-heading\" data-id=\"1657d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9V\u00c9NEMENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48271d2b e-con-full e-flex e-con e-child\" data-id=\"48271d2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4d31d3 elementor-widget elementor-widget-heading\" data-id=\"5a4d31d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESPORT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e90c3c6 e-flex e-con-boxed e-con e-parent\" data-id=\"1e90c3c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d776074 e-con-full e-flex e-con e-child\" data-id=\"d776074\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32cace90 elementor-widget elementor-widget-video\" data-id=\"32cace90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/08\/ASUS-IKEA-Optimized-Header-Video.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7254de elementor-widget elementor-widget-image\" data-id=\"5d7254de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/IKEAASUSCaseStudyFeaturedImage-1024x576.webp\" class=\"attachment-large size-large wp-image-4524\" alt=\"\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/IKEAASUSCaseStudyFeaturedImage-1024x576.webp 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/IKEAASUSCaseStudyFeaturedImage-300x169.webp 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/IKEAASUSCaseStudyFeaturedImage-768x432.webp 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/IKEAASUSCaseStudyFeaturedImage-18x10.webp 18w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/IKEAASUSCaseStudyFeaturedImage-600x338.webp 600w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/IKEAASUSCaseStudyFeaturedImage.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-691693d3 e-con-full e-flex e-con e-child\" data-id=\"691693d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7391cfab elementor-widget elementor-widget-heading\" data-id=\"7391cfab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aper\u00e7u de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d482860 elementor-widget elementor-widget-text-editor\" data-id=\"2d482860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons r\u00e9alis\u00e9 l'un des stands phares de l'EGX de Londres, en cr\u00e9ant et en organisant un tournoi en plusieurs \u00e9tapes avec un livestream complet inclus, en travaillant avec une vari\u00e9t\u00e9 de concepteurs et de vendeurs.<\/p><p>Nous avons collabor\u00e9 avec IKEA pour construire une salle de jeux enti\u00e8rement con\u00e7ue, \u00e0 partir de laquelle le public pouvait regarder des \u00e9missions en streaming sur le site de l'EGX.<\/p><p>Nous avons dirig\u00e9 la gestion du projet, en rassemblant une vari\u00e9t\u00e9 de partenaires pour fournir l'un des stands les plus importants de l'\u00e9v\u00e9nement. Nous avons assur\u00e9 la gestion de la boutique ROG sur place et avons atteint les objectifs de vente fix\u00e9s par le client.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-511e88b9 e-flex e-con-boxed e-con e-parent\" data-id=\"511e88b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3f76b3af e-con-full e-flex e-con e-child\" data-id=\"3f76b3af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-256de872 elementor-widget elementor-widget-heading\" data-id=\"256de872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e119b98 e-grid e-con-boxed e-con e-parent\" data-id=\"e119b98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1cb03bd7 e-con-full e-flex e-con e-child\" data-id=\"1cb03bd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67532ae3 elementor-widget elementor-widget-heading\" data-id=\"67532ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">130K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f25e81 elementor-widget elementor-widget-heading\" data-id=\"24f25e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FOOTFALL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bf36f98 e-con-full e-flex e-con e-child\" data-id=\"4bf36f98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af36f43 elementor-widget elementor-widget-heading\" data-id=\"5af36f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122af37a elementor-widget elementor-widget-heading\" data-id=\"122af37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VISIONNAIRES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc14bda e-flex e-con-boxed e-con e-parent\" data-id=\"dc14bda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f15f40 e-con-full e-flex e-con e-child\" data-id=\"7f15f40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80cc3b6 elementor-widget elementor-widget-heading\" data-id=\"80cc3b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Points forts de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e6b5717 e-flex e-con-boxed e-con e-parent\" data-id=\"2e6b5717\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afd99b6 elementor-widget elementor-widget-gallery\" data-id=\"afd99b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/08\/IKEAxROG2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"afd99b6\" data-elementor-lightbox-title=\"IKEAxROG2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkwMSwidXJsIjoiaHR0cHM6XC9cL2hlYXZlbm1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDhcL0lLRUF4Uk9HMi53ZWJwIiwic2xpZGVzaG93IjoiYWZkOTliNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/08\/IKEAxROG2-1024x683.webp\" data-width=\"1024\" data-height=\"683\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/08\/IKEAxROG3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"afd99b6\" data-elementor-lightbox-title=\"IKEAxROG3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkwMiwidXJsIjoiaHR0cHM6XC9cL2hlYXZlbm1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDhcL0lLRUF4Uk9HMy53ZWJwIiwic2xpZGVzaG93IjoiYWZkOTliNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/08\/IKEAxROG3-1024x683.webp\" data-width=\"1024\" data-height=\"683\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/08\/IKEAxROG4.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"afd99b6\" data-elementor-lightbox-title=\"IKEAxROG4\" 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2917,"parent":6076,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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