{"id":1439,"date":"2023-07-24T16:08:02","date_gmt":"2023-07-24T16:08:02","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=1439"},"modified":"2026-03-21T23:10:31","modified_gmt":"2026-03-21T23:10:31","slug":"maplestory","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/case-studies\/games-marketing\/maplestory\/","title":{"rendered":"MapleStory"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1439\" class=\"elementor elementor-1439\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-732f86b2 e-flex e-con-boxed e-con e-parent\" data-id=\"732f86b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75598dbc e-con-full e-flex e-con e-child\" data-id=\"75598dbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4882d25d elementor-widget elementor-widget-heading\" data-id=\"4882d25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">MapleStory New Player Exp.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459beae3 elementor-widget elementor-widget-heading\" data-id=\"459beae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heaven was asked to engage and educate both new and old gamers to Maple Story by creating content to capture players interest and attention.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ebbc43d e-flex e-con-boxed e-con e-parent\" data-id=\"3ebbc43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79c6895a e-con-full e-flex e-con e-child\" data-id=\"79c6895a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c27ad8d elementor-widget elementor-widget-heading\" data-id=\"7c27ad8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CR\u00c9ATIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c51c634 e-con-full e-flex e-con e-child\" data-id=\"1c51c634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-238827d2 elementor-widget elementor-widget-heading\" data-id=\"238827d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DONN\u00c9ES ET STRAT\u00c9GIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e1d1749 e-flex e-con-boxed e-con e-parent\" data-id=\"2e1d1749\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28dac219 e-con-full e-flex e-con e-child\" data-id=\"28dac219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f8c98 elementor-widget elementor-widget-video\" data-id=\"75f8c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory-Case-Study-Header.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228e2672 elementor-widget elementor-widget-image\" data-id=\"228e2672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-1024x576.webp\" class=\"attachment-large size-large wp-image-1601\" alt=\"\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-1024x576.webp 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-300x169.webp 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-768x432.webp 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-1536x864.webp 1536w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-467ebbc5 e-con-full e-flex e-con e-child\" data-id=\"467ebbc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1cc3c elementor-widget elementor-widget-heading\" data-id=\"8a1cc3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aper\u00e7u de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d9398c elementor-widget elementor-widget-text-editor\" data-id=\"33d9398c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heaven a \u00e9t\u00e9 charg\u00e9 d'engager et d'\u00e9duquer les nouveaux et anciens joueurs \u00e0 Maple Story en cr\u00e9ant du contenu pour capter l'int\u00e9r\u00eat et l'attention des joueurs. Nous avons repens\u00e9 l'exp\u00e9rience utilisateur des nouveaux joueurs d'un point de vue marketing num\u00e9rique afin d'aider les nouveaux joueurs \u00e0 comprendre les m\u00e9canismes et la complexit\u00e9 du jeu.<\/p><p>Nous avons cr\u00e9\u00e9 une nouvelle image de marque, un nouveau site web et une s\u00e9rie de tutoriels vid\u00e9o afin de faciliter l'acc\u00e8s aux nouveaux joueurs au jeu et d'inciter les anciens joueurs \u00e0 se familiariser avec le nouveau contenu.<\/p><p>Nous avons cr\u00e9\u00e9 un site internet plus convivial pour Maple Story afin d'attirer une nouvelle g\u00e9n\u00e9ration de joueurs. Ce site guide les joueurs \u00e0 travers des didacticiels vid\u00e9o, des cours interactifs et les principales caract\u00e9ristiques du jeu. Cela a permis de simplifier la courbe d'apprentissage abrupte \u00e0 laquelle les joueurs \u00e9taient confront\u00e9s.<\/p><p>Nous avons veill\u00e9 \u00e0 ce que le design de la marque soit conforme \u00e0 l'esth\u00e9tique de Maple Story, mais aussi \u00e0 ce qu'il soit plus percutant pour enthousiasmer les nouveaux joueurs et leur donner envie de jouer au jeu.<\/p><p>Heaven a d\u00e9velopp\u00e9 un guide de d\u00e9marrage vid\u00e9o complet comprenant six \u00e9pisodes enti\u00e8rement interpr\u00e9t\u00e9s par des voix, id\u00e9al pour la page d'accueil et pour le partage sur les r\u00e9seaux sociaux. Ce guide a permis aux nouveaux joueurs d'explorer le contenu de mani\u00e8re interactive et de les fid\u00e9liser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f39720a e-flex e-con-boxed e-con e-parent\" data-id=\"6f39720a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-345de58d e-con-full e-flex e-con e-child\" data-id=\"345de58d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb72173 elementor-widget elementor-widget-heading\" data-id=\"2bb72173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36375234 e-grid e-con-boxed e-con e-parent\" data-id=\"36375234\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47d21b7f e-con-full e-flex e-con e-child\" data-id=\"47d21b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-550a1c08 elementor-widget elementor-widget-heading\" data-id=\"550a1c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5c8a0e elementor-widget elementor-widget-heading\" data-id=\"1e5c8a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOTAL WEBSITE VISITS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a736b2a e-con-full e-flex e-con e-child\" data-id=\"2a736b2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1c24a5 elementor-widget elementor-widget-heading\" data-id=\"4f1c24a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7df3cf elementor-widget elementor-widget-heading\" data-id=\"3b7df3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOUVEAUX UTILISATEURS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90aaf01 e-con-full e-flex e-con e-child\" data-id=\"90aaf01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35fdb43 elementor-widget elementor-widget-heading\" data-id=\"35fdb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee37a1 elementor-widget elementor-widget-heading\" data-id=\"eee37a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOTAL CLICKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c2f51cb e-flex e-con-boxed e-con e-parent\" data-id=\"5c2f51cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1626f467 e-con-full e-flex e-con e-child\" data-id=\"1626f467\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd70cb4 elementor-widget elementor-widget-heading\" data-id=\"2dd70cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez un projet ?<br>Travaillons ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e586dba elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3e586dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heavenmedia.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>MapleStory New Player Exp. Heaven was asked to engage and educate both new and old gamers to Maple Story by creating content to capture players interest and attention. CREATIVE DATA &amp; STRATEGY https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory-Case-Study-Header.mp4 Campaign Overview. Heaven was asked to engage and educate both new and old gamers to Maple Story by creating content to capture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1671,"parent":5256,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":95,"desktop_tti":"0.7\u00a0","mobile_score":90,"mobile_tti":"2.9\u00a0","date":"21.03.2026 11:11:03 pm","status":"completed"}},"footnotes":""},"class_list":["post-1439","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Heaven Media: MapleStory<\/title>\n<meta name=\"description\" content=\"Heaven Media was asked to engage and educate new and old gamers to Maple Story by creating content to capture players interest and attention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/fr\/etudes-de-cas\/marketing-des-jeux\/maplestory\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MapleStory\" \/>\n<meta property=\"og:description\" content=\"Heaven Media was asked to engage 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