{"id":1239,"date":"2023-07-24T09:30:38","date_gmt":"2023-07-24T09:30:38","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=1239"},"modified":"2026-03-21T20:18:44","modified_gmt":"2026-03-21T20:18:44","slug":"alienware","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/case-studies\/consumer-tech-marketing\/alienware\/","title":{"rendered":"Alienware"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1239\" class=\"elementor elementor-1239\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e859d64 e-flex e-con-boxed e-con e-parent\" data-id=\"1e859d64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48785655 e-con-full e-flex e-con e-child\" data-id=\"48785655\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ff16ef elementor-widget elementor-widget-heading\" data-id=\"72ff16ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Alienware TikTok Allemagne<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cd7e90 elementor-widget elementor-widget-heading\" data-id=\"55cd7e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heaven a contribu\u00e9 \u00e0 l'ex\u00e9cution de l'activation TikTok inaugurale d'Alienware en Allemagne, en exploitant strat\u00e9giquement les talents d'influenceurs natifs couvrant divers domaines de contenu.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7677115d e-flex e-con-boxed e-con e-parent\" data-id=\"7677115d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f1b0e48 e-con-full e-flex e-con e-child\" data-id=\"7f1b0e48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52003143 elementor-widget elementor-widget-heading\" data-id=\"52003143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CR\u00c9ATIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59141f32 e-con-full e-flex e-con e-child\" data-id=\"59141f32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-643732ef elementor-widget elementor-widget-heading\" data-id=\"643732ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DONN\u00c9ES ET STRAT\u00c9GIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2943aeef e-con-full e-flex e-con e-child\" data-id=\"2943aeef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e01a2e6 elementor-widget elementor-widget-heading\" data-id=\"2e01a2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00c9SEAUX SOCIAUX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4683691f e-con-full e-flex e-con e-child\" data-id=\"4683691f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62304921 elementor-widget elementor-widget-heading\" data-id=\"62304921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKETING D'INFLUENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c728920 e-con-full e-flex e-con e-child\" data-id=\"4c728920\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9324cb elementor-widget elementor-widget-heading\" data-id=\"4d9324cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAID MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3284aefc e-flex e-con-boxed e-con e-parent\" data-id=\"3284aefc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d750a53 e-con-full e-flex e-con e-child\" data-id=\"1d750a53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9d2583 elementor-widget elementor-widget-video\" data-id=\"1e9d2583\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware-Case-Study-Optimized.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c05a2fe e-con-full e-flex e-con e-child\" data-id=\"c05a2fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8d8bd9 elementor-widget elementor-widget-heading\" data-id=\"1f8d8bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aper\u00e7u de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26a0fb elementor-widget elementor-widget-text-editor\" data-id=\"c26a0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En nous concentrant sur la plateforme TikTok et sur le march\u00e9 allemand, nous avons identifi\u00e9 des influenceurs allemands susceptibles de nous aider \u00e0 atteindre nos objectifs de sensibilisation \u00e0 la marque d'un nouvel \u00e9cran Alienware. En travaillant avec eux, nous avons conceptualis\u00e9 une s\u00e9rie de vid\u00e9os, allant d'\u00e9valuation aux streams, en passant par des giveaways.<\/p><p>Recherche de talents dans diff\u00e9rents domaines, pour du contenu incluant des vid\u00e9os amusantes, reviews innovantes et des \"unboxing\".<\/p><p>Pour tester diff\u00e9rents formats, les influenceurs ont int\u00e9gr\u00e9 le produit en douceur dans leur contenu, avec un code de r\u00e9duction 10% et un lien de suivi. L'\u00e9quipe a explor\u00e9 des m\u00e9thodes d'int\u00e9gration comme les commentaires \u00e9pingl\u00e9s, les superpositions de texte et captions afin d'accroitre leur efficacit\u00e9.<\/p><p>En travaillant avec les influenceurs, nous avons d\u00e9velopp\u00e9 des strat\u00e9gies pour am\u00e9liorer leur contenu en leur fournissant des scripts et en facilitant l'int\u00e9gration transparente des produits dans leur style actuel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac91fe9 e-flex e-con-boxed e-con e-parent\" data-id=\"ac91fe9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26819ace e-con-full e-flex e-con e-child\" data-id=\"26819ace\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499b59b3 elementor-widget elementor-widget-heading\" data-id=\"499b59b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b2a1a11 e-grid e-con-boxed e-con e-parent\" data-id=\"5b2a1a11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d51f218 e-con-full e-flex e-con e-child\" data-id=\"d51f218\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4182a910 elementor-widget elementor-widget-heading\" data-id=\"4182a910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.47M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e4d940 elementor-widget elementor-widget-heading\" data-id=\"19e4d940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VUES UNIQUES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8ece4e e-con-full e-flex e-con e-child\" data-id=\"f8ece4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-179fd550 elementor-widget elementor-widget-heading\" data-id=\"179fd550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">19.5K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3237e0 elementor-widget elementor-widget-heading\" data-id=\"1e3237e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ENGAGEMENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d908394 e-flex e-con-boxed e-con e-parent\" data-id=\"4d908394\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bcf2c5 e-con-full e-flex e-con e-child\" data-id=\"6bcf2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f98f95e elementor-widget elementor-widget-heading\" data-id=\"3f98f95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Points forts de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23744fb9 e-flex e-con-boxed e-con e-parent\" data-id=\"23744fb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164b63f4 elementor-widget elementor-widget-gallery\" data-id=\"164b63f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"164b63f4\" data-elementor-lightbox-title=\"Alienware2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYyNSwidXJsIjoiaHR0cHM6XC9cL2hlYXZlbm1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDdcL0FsaWVud2FyZTIud2VicCIsInNsaWRlc2hvdyI6IjE2NGI2M2Y0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware2-1024x495.webp\" data-width=\"1024\" data-height=\"495\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"164b63f4\" data-elementor-lightbox-title=\"Alienware3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYyNywidXJsIjoiaHR0cHM6XC9cL2hlYXZlbm1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDdcL0FsaWVud2FyZTMud2VicCIsInNsaWRlc2hvdyI6IjE2NGI2M2Y0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware3-1024x576.webp\" data-width=\"1024\" data-height=\"576\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware5.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"164b63f4\" data-elementor-lightbox-title=\"Alienware5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYyOCwidXJsIjoiaHR0cHM6XC9cL2hlYXZlbm1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDdcL0FsaWVud2FyZTUud2VicCIsInNsaWRlc2hvdyI6IjE2NGI2M2Y0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware5-1024x576.webp\" data-width=\"1024\" data-height=\"576\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cf6f2cd e-flex e-con-boxed e-con e-parent\" data-id=\"4cf6f2cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1df1556c e-con-full e-flex e-con e-child\" data-id=\"1df1556c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8ea38b elementor-widget elementor-widget-heading\" data-id=\"7a8ea38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez un projet en t\u00eate ?<br>Travaillons ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba6d623 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6ba6d623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heavenmedia.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">NOUS CONTACTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alienware TikTok Germany Heaven helped executing Alienware&#8217;s inaugural TikTok activation in Germany, strategically leveraging native influencer talent spanning diverse content backgrounds. CREATIVE DATA &amp; STRATEGY SOCIAL MEDIA INFLUENCER MARKETING PAID MEDIA https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware-Case-Study-Optimized.mp4 Campaign Overview. Focused on the TikTok platform and Germany as a market, we identified German influencers who could help us achieve our aims 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