{"id":1116,"date":"2023-07-21T09:17:33","date_gmt":"2023-07-21T09:17:33","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=1116"},"modified":"2026-03-22T02:52:09","modified_gmt":"2026-03-22T02:52:09","slug":"pubg-nouvel-etat","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/fr\/case-studies\/games-marketing\/pubg-new-state\/","title":{"rendered":"PUBG Nouvel \u00c9tat"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1116\" class=\"elementor elementor-1116\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72587512 e-flex e-con-boxed e-con e-parent\" data-id=\"72587512\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-44038dae e-con-full e-flex e-con e-child\" data-id=\"44038dae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76453e4b elementor-widget elementor-widget-heading\" data-id=\"76453e4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PUBG : Lancement de New State sur mobile<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743e3f92 elementor-widget elementor-widget-heading\" data-id=\"743e3f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For the launch of PUBG: New State Mobile, Heaven Media produced a multi-faceted campaign composed of influencer activations, paid social and community management.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17665b25 e-flex e-con-boxed e-con e-parent\" data-id=\"17665b25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0c6fab e-con-full e-flex e-con e-child\" data-id=\"a0c6fab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce88454 elementor-widget elementor-widget-heading\" data-id=\"4ce88454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CR\u00c9ATIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39590386 e-con-full e-flex e-con e-child\" data-id=\"39590386\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb61a98 elementor-widget elementor-widget-heading\" data-id=\"6fb61a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00c9SEAUX SOCIAUX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22042c74 e-con-full e-flex e-con e-child\" data-id=\"22042c74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-671cd6cc elementor-widget elementor-widget-heading\" data-id=\"671cd6cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKETING D'INFLUENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-499c23c9 e-con-full e-flex e-con e-child\" data-id=\"499c23c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b99cb9 elementor-widget elementor-widget-heading\" data-id=\"13b99cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAID MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3709ae50 e-flex e-con-boxed e-con e-parent\" data-id=\"3709ae50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4661702c e-con-full e-flex e-con e-child\" data-id=\"4661702c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0582ec elementor-widget elementor-widget-video\" data-id=\"a0582ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-Optimized.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b66ce1f elementor-widget elementor-widget-image\" data-id=\"7b66ce1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/PUBG-New-State-Case-Study-1024x576.webp\" class=\"attachment-large size-large wp-image-4501\" alt=\"\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/PUBG-New-State-Case-Study-1024x576.webp 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/PUBG-New-State-Case-Study-300x169.webp 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/PUBG-New-State-Case-Study-768x432.webp 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/PUBG-New-State-Case-Study-18x10.webp 18w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/PUBG-New-State-Case-Study-600x338.webp 600w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/PUBG-New-State-Case-Study.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3336162 e-con-full e-flex e-con e-child\" data-id=\"3336162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a54a033 elementor-widget elementor-widget-heading\" data-id=\"2a54a033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aper\u00e7u de la campagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6912ac90 elementor-widget elementor-widget-text-editor\" data-id=\"6912ac90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pendant la p\u00e9riode de lancement de trois semaines, Heaven a fait appel \u00e0 plus de 25 influenceurs pour jouer au jeu en streaming, en VOD et via les m\u00e9dias sociaux.<\/p><p>Gr\u00e2ce \u00e0 un processus de s\u00e9lection de grande qualit\u00e9, nous avons choisi les bons influenceurs pour le jeu. Beaucoup de ceux qui ont \u00e9t\u00e9 activ\u00e9s ont continu\u00e9 \u00e0 jouer au jeu en streaming bien apr\u00e8s la p\u00e9riode d'activation pr\u00e9vue par le contrat.<\/p><p>Heaven a men\u00e9 une campagne payante sur plusieurs plateformes des r\u00e9seaux sociaux pour g\u00e9n\u00e9rer des visites sur le site web et des t\u00e9l\u00e9chargements d'applications sur IOS et AOS, recevant plus de 13,9 millions d'impressions.<\/p><p>Le CPC moyen sur l'ensemble de la campagne \u00e9tait de $0,75 avec un minimum moyen de $0,11 sur Twitter et de $0,33 sur TikTok.<\/p><p>Pendant toute la dur\u00e9e de la campagne de lancement, Heaven a lanc\u00e9 et g\u00e9r\u00e9 le Discord de New State DACH - en accueillant et en soutenant des centaines de membres de la communaut\u00e9.<\/p><p>Le Discord a gagn\u00e9 des centaines de membres. Cette base solide a \u00e9t\u00e9 transmise \u00e0 l'\u00e9quipe de gestion du client apr\u00e8s la fin de la campagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7944419 e-flex e-con-boxed e-con e-parent\" data-id=\"7944419\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-240ed438 e-con-full e-flex e-con e-child\" data-id=\"240ed438\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30ac8fdd elementor-widget elementor-widget-heading\" data-id=\"30ac8fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b5cc8ee e-grid e-con-boxed e-con e-parent\" data-id=\"6b5cc8ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67c488db e-con-full e-flex e-con e-child\" data-id=\"67c488db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2768a2 elementor-widget elementor-widget-heading\" data-id=\"6e2768a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a3d872 elementor-widget elementor-widget-heading\" data-id=\"38a3d872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VUES D'INFLUENCEURS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4474adce e-con-full e-flex e-con e-child\" data-id=\"4474adce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532798fe elementor-widget elementor-widget-heading\" data-id=\"532798fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682b1aed elementor-widget elementor-widget-heading\" data-id=\"682b1aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPRESSIONS DE LA CAMPAGNE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00ae8d e-con-full e-flex e-con e-child\" data-id=\"a00ae8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62de9ec elementor-widget elementor-widget-heading\" data-id=\"62de9ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">500<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-937a5fa elementor-widget elementor-widget-heading\" data-id=\"937a5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ADS PRE-ROLL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-609206f8 e-flex e-con-boxed e-con e-parent\" data-id=\"609206f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32602861 e-con-full e-flex e-con e-child\" data-id=\"32602861\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fba6954 elementor-widget elementor-widget-heading\" data-id=\"6fba6954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez un projet ?<br>Travaillons ensemble.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a669684 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3a669684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heavenmedia.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BREF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PUBG: New State Mobile Launch For the launch of PUBG: New State Mobile, Heaven Media produced a multi-faceted campaign composed of influencer activations, paid social and community management. CREATIVE SOCIAL MEDIA INFLUENCER MARKETING PAID MEDIA https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-Optimized.mp4 Campaign Overview. During the three-week launch period, Heaven activated over 25 influencers to play the game on stream, VODs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1672,"parent":5256,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":99,"desktop_tti":"0.6\u00a0","mobile_score":96,"mobile_tti":"2.5\u00a0","date":"22.03.2026 02:52:40 am","status":"completed"}},"footnotes":""},"class_list":["post-1116","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Heaven Media: PUBG New State Mobile<\/title>\n<meta name=\"description\" content=\"Heaven Media produced a marketing campaign for the launch of PUBG: New State Mobile, using influencers, social media and creative services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/fr\/etudes-de-cas\/marketing-des-jeux\/pubg-nouvel-etat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUBG New State\" \/>\n<meta property=\"og:description\" content=\"Heaven Media produced a marketing campaign for the launch of PUBG: New State Mobile, using influencers, social media and creative services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heavenmedia.com\/fr\/etudes-de-cas\/marketing-des-jeux\/pubg-nouvel-etat\/\" \/>\n<meta property=\"og:site_name\" content=\"Heaven Media\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-22T02:52:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-New-State-Mobile-Thumbnail-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@heavenmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/\",\"url\":\"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/\",\"name\":\"Heaven Media: PUBG New State Mobile\",\"isPartOf\":{\"@id\":\"https:\/\/heavenmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-New-State-Mobile-Thumbnail-1.webp\",\"datePublished\":\"2023-07-21T09:17:33+00:00\",\"dateModified\":\"2026-03-22T02:52:09+00:00\",\"description\":\"Heaven Media produced a marketing campaign for the launch of PUBG: New State Mobile, using influencers, social media and creative services.\",\"breadcrumb\":{\"@id\":\"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#primaryimage\",\"url\":\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-New-State-Mobile-Thumbnail-1.webp\",\"contentUrl\":\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-New-State-Mobile-Thumbnail-1.webp\",\"width\":700,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/heavenmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/heavenmedia.com\/ar\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Games Marketing Case Studies\",\"item\":\"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"PUBG New State\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heavenmedia.com\/#website\",\"url\":\"https:\/\/heavenmedia.com\/\",\"name\":\"Heaven Media\",\"description\":\"The Video Game &amp; Tech Marketing Agency | Games, Consumer Tech &amp; Commercial Tech Marketing\",\"publisher\":{\"@id\":\"https:\/\/heavenmedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heavenmedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/heavenmedia.com\/#organization\",\"name\":\"Heaven Media\",\"alternateName\":\"Heaven\",\"url\":\"https:\/\/heavenmedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/heavenmedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/04\/Heaven-Logomark-Orange_Beieg.png\",\"contentUrl\":\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/04\/Heaven-Logomark-Orange_Beieg.png\",\"width\":513,\"height\":512,\"caption\":\"Heaven Media\"},\"image\":{\"@id\":\"https:\/\/heavenmedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/heavenmedia\"],\"description\":\"Heaven is the marketing and creative agency that specializes in the video game and tech industries. We connect world-leading brands in technology and gaming with new audiences globally.\",\"legalName\":\"Heaven Media\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Heaven Media : PUBG New State Mobile","description":"Heaven Media a produit une campagne de marketing pour le lancement de PUBG : New State Mobile, en utilisant des influenceurs, les m\u00e9dias sociaux et des services cr\u00e9atifs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/heavenmedia.com\/fr\/etudes-de-cas\/marketing-des-jeux\/pubg-nouvel-etat\/","og_locale":"fr_FR","og_type":"article","og_title":"PUBG New State","og_description":"Heaven Media produced a marketing campaign for the launch of PUBG: New State Mobile, using influencers, social media and creative services.","og_url":"https:\/\/heavenmedia.com\/fr\/etudes-de-cas\/marketing-des-jeux\/pubg-nouvel-etat\/","og_site_name":"Heaven Media","article_modified_time":"2026-03-22T02:52:09+00:00","og_image":[{"width":700,"height":700,"url":"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-New-State-Mobile-Thumbnail-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@heavenmedia","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/","url":"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/","name":"Heaven Media : PUBG New State Mobile","isPartOf":{"@id":"https:\/\/heavenmedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#primaryimage"},"image":{"@id":"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#primaryimage"},"thumbnailUrl":"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-New-State-Mobile-Thumbnail-1.webp","datePublished":"2023-07-21T09:17:33+00:00","dateModified":"2026-03-22T02:52:09+00:00","description":"Heaven Media a produit une campagne de marketing pour le lancement de PUBG : New State Mobile, en utilisant des influenceurs, les m\u00e9dias sociaux et des services cr\u00e9atifs.","breadcrumb":{"@id":"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#primaryimage","url":"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-New-State-Mobile-Thumbnail-1.webp","contentUrl":"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PUBG-New-State-Mobile-Thumbnail-1.webp","width":700,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/pubg-new-state\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/heavenmedia.com\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/heavenmedia.com\/ar\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Games Marketing Case Studies","item":"https:\/\/heavenmedia.com\/case-studies\/games-marketing\/"},{"@type":"ListItem","position":4,"name":"PUBG New State"}]},{"@type":"WebSite","@id":"https:\/\/heavenmedia.com\/#website","url":"https:\/\/heavenmedia.com\/","name":"Heaven Media","description":"The Video Game &amp; Tech Marketing Agency | Jeux, Consumer Tech &amp; Commercial Tech Marketing","publisher":{"@id":"https:\/\/heavenmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heavenmedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/heavenmedia.com\/#organization","name":"Heaven Media","alternateName":"Heaven","url":"https:\/\/heavenmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/heavenmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/04\/Heaven-Logomark-Orange_Beieg.png","contentUrl":"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/04\/Heaven-Logomark-Orange_Beieg.png","width":513,"height":512,"caption":"Heaven Media"},"image":{"@id":"https:\/\/heavenmedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/heavenmedia"],"description":"Heaven est une agence de marketing et de cr\u00e9ation sp\u00e9cialis\u00e9e dans les secteurs des jeux vid\u00e9o et de la technologie. Nous mettons en relation des marques de premier plan dans le domaine de la technologie et des jeux vid\u00e9o avec de nouveaux publics dans le monde entier.","legalName":"Heaven Media","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}}]}},"_links":{"self":[{"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/pages\/1116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/comments?post=1116"}],"version-history":[{"count":1,"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/pages\/1116\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/pages\/1116\/revisions\/6500"}],"up":[{"embeddable":true,"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/pages\/5256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/media\/1672"}],"wp:attachment":[{"href":"https:\/\/heavenmedia.com\/fr\/wp-json\/wp\/v2\/media?parent=1116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}