{"id":3180,"date":"2023-09-19T13:36:15","date_gmt":"2023-09-19T13:36:15","guid":{"rendered":"https:\/\/heavenmedia.com\/?p=3180"},"modified":"2026-03-16T12:34:04","modified_gmt":"2026-03-16T12:34:04","slug":"wie-nicht-einheimische-marken-in-der-spieleindustrie-fus-fassen-konnen","status":"publish","type":"post","link":"https:\/\/heavenmedia.com\/de\/how-non-endemic-brands-can-break-into-games-industry\/","title":{"rendered":"Wie nicht-demografische Marken in der Spieleindustrie Fu\u00df fassen k\u00f6nnen"},"content":{"rendered":"

Die Spieleindustrie ist riesig. Mehr als 330.000 Menschen arbeiten in Videospielunternehmen auf der ganzen Welt und erwirtschaften in diesem Jahr mehr als $334 Milliarden Umsatz. Die Branche ist gr\u00f6\u00dfer als die Musik-, Fernseh- und Filmindustrie zusammen. Die Spiele, die sie herstellen, sorgen f\u00fcr unz\u00e4hlige Stunden Unterhaltung f\u00fcr 3,4 Milliarden Spieler weltweit.<\/p>\n\n\n\n

95% der Gen Z und Millennials spielen Videospiele, laut einer Bericht von YPulse<\/a>, wobei 78% w\u00f6chentlich oder noch h\u00e4ufiger spielen. Das bedeutet, dass traditionellere Wege, ein Publikum zu erreichen, wie Fernsehen und Streaming, mit Spielinhalten um die Zeit auf den Bildschirmen der Menschen k\u00e4mpfen.<\/p>\n\n\n\n

Bei der Menge an Geld, um die es geht, ist es nur logisch, dass Marken au\u00dferhalb der Spieleindustrie neue und einzigartige Wege finden wollen, um die Spieler zu erreichen. Wie kann man das am effektivsten tun? Wir von Heaven schlagen vor, mit der Vermarktung Ihrer aktuellen Produkte an die Spielerschaft zu beginnen. <\/p>\n\n\n\n

Starten Sie mit Stellar Gaming Marketing-Kampagnen<\/strong> <\/h2>\n\n\n\n

Die Liste der nicht-endemischen Marken, die versuchen, in der Spieleindustrie Fu\u00df zu fassen und die Spieler anzusprechen, ist endlos. Sie umfasst Unternehmen aus Bereichen wie Lebensmittel und Getr\u00e4nke, Mode, Automobil und mehr. Wir stellen fest, dass die Marken, die umfassende Marketingstrategien verfolgen, den gr\u00f6\u00dften Erfolg bei der Erschlie\u00dfung dieses lukrativen Marktes haben.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Wenn Sie eine neue Zielgruppe von Spielern ansprechen wollen, sollten Sie stattdessen damit beginnen, Ihre Marke in der Community bekannt zu machen. Unternehmen, die mit ihren auf Gamer ausgerichteten Marketingkampagnen die meiste positive Aufmerksamkeit erhalten, sind darauf zur\u00fcckzuf\u00fchren, dass diese Aktivierungen auf einzigartige, kreative und authentische Weise pr\u00e4sentiert werden. Einige Beispiele: <\/p>\n\n\n\n

Heaven Media hat mit dem kultigen schwedischen M\u00f6belhersteller IKEA zusammengearbeitet, als sie mit ASUS ROG<\/a> um auf der EGX in London ihre auf Spielezimmer ausgerichteten M\u00f6belprodukte zu pr\u00e4sentieren.\u00a0<\/p>\n\n\n\n

Heaven hat auch mit dem britischen Telekommunikations- und Internetunternehmen Sky zusammengearbeitet<\/a> zu ihrer #NoRoomForAbuse-Kampagne, einer Initiative zur F\u00f6rderung von Frauen in der Spieleindustrie.<\/p>\n\n\n\n

Adidas ist mit seinen ma\u00dfgeschneiderten Gaming-Produktlinien, die von esports und Sponsoren unterst\u00fctzt werden, in die Spieleindustrie eingestiegen. DHL hat sich als wichtiger Logistik-Sponsoringpartner f\u00fcr die weltweite Zustellung von esports-Veranstaltungen engagiert. Wendy's verwendet in seinen Restaurants kein gefrorenes Rindfleisch. Um diese Botschaft zu unterstreichen, f\u00fchrte das Unternehmen eine Kampagne durch, bei der Burger-Tiefk\u00fchltruhen in Fortnite live zerst\u00f6rt wurden. <\/p>\n\n\n\n

Authentizit\u00e4t bei der Gaming-Zielgruppe<\/strong> <\/h2>\n\n\n\n

Gamer sind technikaffin. Sie sehen jeden Tag Werbung und Marketingkampagnen in den Spielinhalten, die sie sehen. Gamer erkennen, wenn ein Unternehmen authentisch ist und ein echtes Interesse an der Gaming-Community hat. Eine Marketingkampagne, die bei einer Vielzahl von Menschen, die alle Arten von Spielen spielen, auf Resonanz st\u00f6\u00dft, wird einen gro\u00dfen Beitrag dazu leisten, sich als Freund der Branche zu etablieren.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nicht einheimische Marken k\u00f6nnen ihre Werte und Botschaften mit der Spielerkultur in Einklang bringen, indem sie den richtigen Tonfall und die richtigen Marketingkan\u00e4le verwenden. Dazu geh\u00f6ren Influencer-Partnerschaften, Social-Media-Inhalte und In-Game-Werbung (in einem nicht st\u00f6renden Format). Es gibt viele verschiedene M\u00f6glichkeiten, um Gamer durch gamerzentrierte Inhalte so zu erreichen, dass sie die Geschichte Ihrer Marke unterst\u00fctzen. Die aktive Teilnahme an der Gaming-Kultur kann Ihrer Marke zu neuen H\u00f6henfl\u00fcgen verhelfen. Eine echte Verbindung zu den Spielern kann Ihnen helfen, plattform\u00fcbergreifend Vertrauen aufzubauen und Ihre Kampagnenziele zu erreichen.  <\/p>\n\n\n\n

Entwicklung einer effektiven langfristigen Spielstrategie<\/strong> <\/h2>\n\n\n\n

Die Unternehmen haben kaum an der Oberfl\u00e4che gekratzt, wenn es um das Spielepotenzial geht. Marken, die tiefer gegraben und effektive, auf Gamer ausgerichtete Marketingkampagnen durchgef\u00fchrt haben, haben als Early Adopters massiv profitiert. Dazu muss man das Gaming-Publikum dort abholen, wo es sich aufh\u00e4lt, und zwar in den richtigen Formaten. Das bedeutet auch, dass Sie eine Agentur brauchen, die \u00fcber umfassendes Wissen und Erfahrung in der Spieleindustrie, der Spielerschaft und den effektivsten Wegen, sie zu erreichen, verf\u00fcgt. <\/p>\n\n\n\n

Heaven Media verf\u00fcgt \u00fcber ein Team von Branchenveteranen, die Ihnen mit einer breiten Palette von Dienstleistungen dabei helfen k\u00f6nnen, herausragende Marketingkampagnen zu entwickeln, um ein Gaming-Publikum anzusprechen. Entdecken Sie, wie Heaven kann Ihnen bei der Umgestaltung Ihrer Aktivierungen helfen, wenn Sie sich noch heute mit unserem Team in Verbindung setzen.<\/a> <\/p>","protected":false},"excerpt":{"rendered":"

F\u00fcr nicht-endemische Marken gibt es enorme M\u00f6glichkeiten, in der Spieleindustrie Fu\u00df zu fassen. Wir er\u00f6rtern, wie Unternehmen den Kontakt zu den Spielern herstellen sollten.<\/p>","protected":false},"author":6,"featured_media":3181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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