{"id":6945,"date":"2026-06-11T10:34:07","date_gmt":"2026-06-11T10:34:07","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6945"},"modified":"2026-06-11T10:59:15","modified_gmt":"2026-06-11T10:59:15","slug":"subnautica-2","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/de\/case-studies\/games-marketing\/subnautica-2\/","title":{"rendered":"Subnautica 2"},"content":{"rendered":"
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Subnautica 2 Early-Access-Start<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Heaven Media unterst\u00fctzte den Early Access-Launch von Unknown World Entertainments Subnautica 2 mit innovativen Social-Media-Inhalten + einer Launch-Showcase zur Steigerung der Interaktion f\u00fcr das Open-Water-Survival-Spiel.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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KREATIV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SOZIALE MEDIEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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DATEN & STRATEGIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Kampagnen-\u00dcbersicht.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Heaven Media produzierte die Subnautica 2 Early Access Pre-Launch Showcase zusammen mit Unknown Worlds Entertainment & KRAFTON Inc., eine 90-min\u00fctige voraufgezeichnete, entwicklergesteuerte Veranstaltung, die zwei Tage vor dem Start des Spiels in den Early Access auf YouTube und Twitch gestreamt wurde.<\/p>

Die Livestreams erreichten auf Twitch \u00fcber 32.000 gleichzeitige Zuschauer und auf YouTube \u00fcber 14.700, wobei das YouTube-Showcase-Video \u00fcber 700.000 Menschen erreichte, mit \u00fcber 22.000 Likes und \u00fcber 2.000 Kommentaren.<\/p>

Dies war ein Teil einer unserer gr\u00f6\u00dften und best\u00e4ndigsten Social-Media-Partnerschaften bisher, die sich \u00fcber die gesamte Early-Access-Kampagne von Subnautica 2 erstreckte.<\/p>

Unknown Worlds bat uns, ihre Subnautica 2 Early Access Kampagne mit trendgetriebenen, innovativen Social-Media-Inhalten zur Steigerung der Interaktion f\u00fcr das Open-Water-Survival-Spiel zu unterst\u00fctzen, das sich seit dem Start der Early Access-Phase bereits \u00fcber 4 Millionen Mal verkauft hat!<\/p>

Unser Social-Media-Team hat sich in die fast einj\u00e4hrige Kampagne gest\u00fcrzt und eine Vielzahl von kreativen Kurzvideoinhalten erstellt (Trailer, Memes, Zusammenschnitte von eigenen Inhalten und mehr).<\/p>

Unsere Strategie konzentrierte sich auf die Erstellung trendiger Video-Inhalte, um bestehende Fans besser einzubinden und gleichzeitig eine Faszination zu schaffen, die neue Zielgruppen anspricht und Spieler plattform\u00fcbergreifend willkommen hei\u00dft (und letztendlich den Umsatz des Spiels auf allen Plattformen steigert).<\/p>

Unsere Arbeit an der Einf\u00fchrung brachte uns als ... Finalist f\u00fcr den Strategic Partner of the Year bei den MCV\/DEVELOP Awards 2026<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ergebnisse.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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89M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GESAMTIMPRESSIONEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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8,9 Mio.+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GESAMTENGAGEMENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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182T+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GESAMTE KLICKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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419 Tsd.+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NEUE FOLLOWERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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H\u00f6hepunkte der Kampagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Haben Sie ein Games-Marketing-Projekt?
Lassen Sie uns zusammenarbeiten.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBRIEF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Subnautica 2 Early-Access Launch Heaven Media supported Unknown World Entertainment’s Subnautica 2 Early Access launch with innovative social content + launch showcase to build engagement for the open-water survival game. CREATIVE SOCIAL MEDIA DATA & STRATEGY Campaign Overview. Heaven Media produced the Subnautica 2 Early Access Pre-Launch Showcase alongside Unknown Worlds Entertainment & KRAFTON Inc., […]<\/p>\n","protected":false},"author":6,"featured_media":6947,"parent":5256,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":94,"desktop_tti":"0.7\u00a0","mobile_score":91,"mobile_tti":"3.3\u00a0","date":"03.06.2026 02:48:51 pm","status":"completed"}},"footnotes":""},"class_list":["post-6945","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSubnautica 2 - 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