{"id":6922,"date":"2026-06-05T10:36:54","date_gmt":"2026-06-05T10:36:54","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6922"},"modified":"2026-06-05T10:40:06","modified_gmt":"2026-06-05T10:40:06","slug":"datenstrategie","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/de\/b2b-tech-marketing\/data-strategy\/","title":{"rendered":"Daten & Strategie"},"content":{"rendered":"
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das Data & Strategy Marketing Team f\u00fcr globale B2B-Tech-Marken.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das Daten- & Strategieteam von Heaven Media verf\u00fcgt \u00fcber jahrzehntelange Erfahrung in der direkten Zusammenarbeit mit B2B-Technologieunternehmen. Wir entwickeln Pl\u00e4ne, die Ihre K\u00e4ufer als Menschen und nicht als Jobtitel ansprechen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B2B Tech Data & Strategie Marketing Agentur.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B-Technologiemarketingstrategien scheitern am h\u00e4ufigsten in der Phase der Zielgruppendefinition. Pl\u00e4ne, die sich um Jobtitel und LinkedIn-Segmente drehen, verfehlen die Realit\u00e4t, dass Ihr K\u00e4ufer ein Mensch ist, der Inhalte konsumiert, Entscheidungen trifft und von Dingen beeinflusst wird, die au\u00dferhalb eines beruflichen Kontexts geschehen.<\/p>

Das Data & Strategy Team von Heaven betrachtet die Dinge aus einer breiteren Perspektive. Wir nutzen GWI, um Konsumentenprofile Ihrer Zielgruppe zu erstellen; wir kartieren, wie sie arbeiten, wo sie ihre Zeit verbringen und was ihre Denkweise au\u00dferhalb des B\u00fcros pr\u00e4gt. Das gibt uns ein vollst\u00e4ndiges Bild davon, wo und wie wir sie erreichen k\u00f6nnen, \u00fcber die professionellen Kan\u00e4le, die f\u00fcr B2B wichtig sind.<\/p>

Das Ergebnis ist eine Strategie, die den gesamten Kaufweg abdeckt \u2013 von der fr\u00fchen Bekanntheit \u00fcber die Beeinflussung der Pipeline bis hin zur Konversion \u2013 und auf Daten basiert, nicht auf Annahmen.<\/p>

Dies funktioniert nahtlos mit unseren anderen Kernf\u00e4higkeiten im Bereich des kommerziellen Tech-Marketings im eigenen Haus:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUnsere B2B-Tech-Marketingdienstleistungen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Unsere B2B Tech Data & Strategy Services.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unser Data & Strategy Team ist auf B2B-Technologie spezialisiert. Hier sind einige Beispiele, wobei wir Ihnen helfen k\u00f6nnen:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Beratung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wenn Sie ein Problem mit Ihrem B2B-Marketing haben und nicht wissen, wo Sie anfangen sollen, diagnostiziert das Data & Strategy Team von Heaven es mithilfe von Spitzen strategischen Prozessen und erstellt einen Weg nach vorn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zielgruppenanalyse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mithilfe von GWI- und Verbraucherdaten erstellen wir Ihr K\u00e4uferprofil als Person \u2013 Plattformverhalten, Mediennutzung, Kaufbeeinflusser und Entscheidungsausl\u00f6ser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kanalstrategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Empfehlungen zur Budgetallokation, einschlie\u00dflich der Kan\u00e4le, auf die Ihre K\u00e4ufer achten, Ihre Wettbewerber jedoch ignorieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kampagnenstrategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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F\u00fcr Schl\u00fcsselmomente und Always-on-Programme. Pl\u00e4ne, die auf den Zeitplan Ihres Verkaufszyklus zugeschnitten und auf die relevanten KPIs abgestimmt sind: Leads, Pipeline-Einfluss und Konversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wettbewerbsinformationen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dashboard-Tracking von Wettbewerberaktivit\u00e4ten, Marktanteilen und Kategorieverschiebungen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mess- und Attributions-Dashboards<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Echtzeit-Dashboards, die Marketingausgaben mit festgelegten Kennzahlen verkn\u00fcpfen. Volle Transparenz von Kanalinvestitionen bis hin zu Auswirkungen auf die Pipeline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unser B2B Tech Data & Strategy Ansatz.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der B2B-Strategieansatz von Heaven basiert auf einem Prinzip: Ihre Zielgruppe h\u00f6rt nicht auf, ein Konsument zu sein, wenn sie zur Arbeit geht. Die Fachleute, die Technologiek\u00e4ufe beeinflussen und genehmigen, sind in B2B-Umgebungen erreichbar, aber sie sind auch in Konsumumgebungen erreichbar, oft zu geringeren Kosten und mit weniger Wettbewerb.<\/p>

Zun\u00e4chst erstellen wir mithilfe von GWI ein umfassendes Zielgruppenprofil: Wie arbeiten Ihre K\u00e4ufer, wo verbringen sie ihre Zeit und was pr\u00e4gt ihre Meinungen? Auf dieser Grundlage entwickeln wir eine Strategie f\u00fcr beide Bereiche: die f\u00fcr Ihre Branche relevanten B2B-Kan\u00e4le und die Verbraucherumfelder, die Ihre Mitbewerber \u00fcbersehen.<\/p>

Als 360-Grad-Agentur geht die Strategie bei Heaven direkt in die Umsetzung \u00fcber, mit einem engagierten Team von der Angebotserstellung bis zur Auslieferung und dar\u00fcber hinaus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unsere B2B Tech Data & Strategy Marketing Agentur Arbeit.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir sind die erste Anlaufstelle f\u00fcr vertrauensw\u00fcrdige Marketingexpertise in den Branchen Videospiele, Consumer-Technologie und B2B-Technologie.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUNSERE B2B-TECH-MARKETING-FALLSTUDIEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Haben Sie ein Projekt im Sinn?
Arbeiten Sie mit einer B2B Tech Data & Strategy Marketingagentur zusammen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBRIEF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The data & strategy marketing team for global B2B tech brands. Heaven Media’s data & strategy team has decades of experience working directly with B2B technology companies, building plans that reach your buyers as people and not job titles. BRIEF US B2B Tech Data & Strategy Marketing Agency. B2B technology marketing strategy fails most often […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5877,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":98,"desktop_tti":"0.6\u00a0","mobile_score":96,"mobile_tti":"2.5\u00a0","date":"04.06.2026 01:32:31 pm","status":"completed"}},"footnotes":""},"class_list":["post-6922","page","type-page","status-publish","hentry"],"yoast_head":"\nData & Strategy - Heaven Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/de\/b2b-tech-marketing\/datenstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data & Strategy\" \/>\n<meta property=\"og:description\" content=\"The data & strategy marketing team for global B2B tech brands. Heaven Media’s data & strategy team has decades of experience working directly with B2B technology companies, building plans that reach your buyers as people and not job titles. BRIEF US B2B Tech Data & Strategy Marketing Agency. 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