{"id":6905,"date":"2026-06-04T14:29:54","date_gmt":"2026-06-04T14:29:54","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6905"},"modified":"2026-06-05T09:30:23","modified_gmt":"2026-06-05T09:30:23","slug":"offentlichkeitsarbeit","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/de\/b2b-tech-marketing\/public-relations\/","title":{"rendered":"\u00d6ffentlichkeitsarbeit"},"content":{"rendered":"
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Die Public Relations Agentur f\u00fcr globale B2B-Tech-Marken.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das Public-Relations-Team von Heaven Media verf\u00fcgt \u00fcber mehr als 20 Jahre Erfahrung im Aufbau von Beziehungen zu Journalisten, Publikationen und Experten, die die Lese- und Sehgewohnheiten der Gesch\u00e4fts- und B2B-Technikgemeinschaft pr\u00e4gen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBRIEF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B Technologie Public Relations Agentur.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B-Technologie ist eine Branche mit hohem Einsatz, bei der Kaufentscheidungen von Leistung und Peer-Validierung gepr\u00e4gt sind. In diesem Umfeld sind Fachmedien und Produktrezensionen nach wie vor entscheidend, wobei Analystenkommentare, Expertencommunities und gesch\u00e4ftskontrollierte Quellen als Teil des Mix ben\u00f6tigt werden.<\/p>

Moderne B2B-Technologie-PR sollte widerspiegeln, wie K\u00e4ufer einen Kauf t\u00e4tigen \u2013 vertrauensbasiert, nicht-linear und forschungsintensiv. Keine einzelne Taktik kann diese Erz\u00e4hlung f\u00fcr sich beanspruchen; Einfluss, Autorit\u00e4t und Auffindbarkeit sind \u00fcber vier S\u00e4ulen hinweg erforderlich:<\/p>

\u2022 Traditionelle Medienarbeit<\/p>

Erworbene Experten- und Analystengespr\u00e4che<\/p>

Soziale Verst\u00e4rkung<\/p>

\u2022 KI-Sichtbarkeit und Suchautorit\u00e4t<\/p>

Dies funktioniert nahtlos mit unseren anderen Kernf\u00e4higkeiten im Bereich des kommerziellen Tech-Marketings im eigenen Haus:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUnsere B2B-Tech-Marketingdienstleistungen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Unsere B2B-Tech-PR-Dienstleistungen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unser Public-Relations-Agenturteam ist auf B2B-Technologie spezialisiert. Hier sind einige Beispiele, bei denen wir Ihnen helfen k\u00f6nnen:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B2B PR-Strategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ein PR-Kalender, der an Ihrer Produkt-Roadmap und Ihren gesch\u00e4ftlichen Meilensteinen ausgerichtet ist und von Anfang an eine Strategie f\u00fcr autorit\u00e4tsbasierte Ebenen integriert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Medien- und Analystenbeziehungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aufbau und Pflege von Beziehungen zu Fachpresse, Technologiejournalisten und Branchenanalysten, deren Berichterstattung Ihre Zielk\u00e4ufer beeinflusst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Medien- und Influencer-Kommunikation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Neuigkeiten und Ank\u00fcndigungen pitchen, die Presse-Inbox verwalten und eingehende Anfragen beantworten, wobei die Botschaften auf Zielgruppen in den Bereichen Unternehmens- und Technologiel\u00f6sungen zugeschnitten sind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vordenkerrolle & Profilierung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ihre leitenden Mitarbeiter als glaubw\u00fcrdige Stimmen in der Branche durch Interviews, Gastbeitr\u00e4ge, Konferenzauftritte und Medienpr\u00e4senzen in relevanten Technologiepublikationen etablieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Inhaltserstellung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pressemitteilungen, Frage-Antwort-Runden, Medienhinweise, Briefing-Dokumente und Kommentarst\u00fccke, die f\u00fcr B2B-Technologie-Zielgruppen und Ver\u00f6ffentlichungsstandards verfasst wurden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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KI-Entdeckbarkeit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Festlegen der aktuellen Position Ihrer Marke in KI-generierten Suchergebnissen und Entwicklung einer Strategie zur Verbesserung durch zielgerichtete Autorit\u00e4tsmedien und strukturierte Inhaltserstellung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Always-On-Nachrichtenzyklus-Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identifizierung von M\u00f6glichkeiten f\u00fcr reaktive Kommentare, Koordination von Embargos und Sicherstellung einer einheitlichen Markenstimme in Kategoriegespr\u00e4chen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Berichterstattung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rund-um-die-Uhr-Berichterstattung \u00fcber die Abdeckung, monatliche Berichte und viertelj\u00e4hrliche Strategie\u00fcberpr\u00fcfungen mit KPIs, die \u00fcber UMV hinausgehen und mit Gesch\u00e4ftsergebnissen verkn\u00fcpft sind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unser B2B Tech PR-Ansatz.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2B-Technologie-PR erfordert Geduld und Pr\u00e4zision. Glaubw\u00fcrdigkeit bei Unternehmensk\u00e4ufern wird durch konsistente Platzierungen in den richtigen Publikationen erzielt.<\/p>

Wenn wir mit einem neuen Kunden zusammenarbeiten, beginnen wir mit einer gr\u00fcndlichen \u00dcberpr\u00fcfung Ihrer aktuellen Medienpr\u00e4senz, Markenautorit\u00e4t und KI-Suchsichtbarkeit. Von dort aus erstellen wir eine PR-Roadmap mit klaren Meilensteinen und KPIs, die widerspiegeln, wie die Berichterstattung mit der Pipeline zusammenh\u00e4ngt.<\/p>

Wir nutzen Tools wie SimilarWeb, MuckRack und CreatorIQ, um \u00fcber Impressionen hinaus pr\u00e4zise \u00fcber die Qualit\u00e4t des Publikums und die Engagement-Tiefe zu berichten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unsere Arbeit als B2B Tech Public Relations Agentur.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir sind die erste Anlaufstelle f\u00fcr vertrauensw\u00fcrdige Marketingexpertise in den Branchen Videospiele, Consumer-Technologie und B2B-Technologie.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUNSERE B2B-TECH-MARKETING-FALLSTUDIEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Haben Sie ein Projekt im Sinn?
Arbeiten Sie mit einer PR-Agentur f\u00fcr B2B-Technologie.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBRIEF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The public relations agency for global B2B tech brands. Heaven Media’s public relations agency team has 20+ years of experience building relationships with journalists, outlets and experts that shape what the business and B2B tech communities are reading and watching. BRIEF US B2B Technology Public Relations Agency. B2B technology is a high-stakes industry, with purchase […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5877,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":74,"desktop_tti":"0.7\u00a0","mobile_score":93,"mobile_tti":"2.9\u00a0","date":"05.06.2026 09:30:54 am","status":"completed"}},"footnotes":""},"class_list":["post-6905","page","type-page","status-publish","hentry"],"yoast_head":"\nPublic Relations - Heaven Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/de\/b2b-tech-marketing\/offentlichkeitsarbeit\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Public Relations\" \/>\n<meta property=\"og:description\" content=\"The public relations agency for global B2B tech brands. Heaven Media’s public relations agency team has 20+ years of experience building relationships with journalists, outlets and experts that shape what the business and B2B tech communities are reading and watching. BRIEF US B2B Technology Public Relations Agency. 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