{"id":6727,"date":"2026-05-13T11:53:13","date_gmt":"2026-05-13T11:53:13","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6727"},"modified":"2026-06-03T14:10:01","modified_gmt":"2026-06-03T14:10:01","slug":"bezahlte-medien","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/de\/games-marketing\/paid-media\/","title":{"rendered":"Bezahlte Werbung"},"content":{"rendered":"
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir erstellen bezahlte Medienkampagnen f\u00fcr Videospiele f\u00fcr bezahlte Leistung.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H<\/span>Das Paid-Media-Team von eaven Media entwickelt Gamer-orientierte Kampagnen f\u00fcr bezahlte Leistung, da Gaming-Zielgruppen nicht auf generische bezahlte Medien reagieren.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBRIEF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Video Game Paid Media Agentur.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das Paid-Media-Team von Heaven Media stammt aus dem Gaming-Social-Bereich und versteht daher, wie sich Gaming-Zielgruppen auf den einzelnen Plattformen verhalten. Unser Team arbeitet jedoch nicht isoliert. Unser Paid-Team arbeitet eng mit den PR-, Influencer- und Social-Teams zusammen, sodass wir vom ersten Tag an Teil des Prozesses sind.<\/p>

Jeder kann ein Anzeigenkonto er\u00f6ffnen und Geld hinter ein Produkt legen, aber wer weder die Zielgruppe noch die Plattformen selbst versteht, wird sein Geld verbrennen.<\/p>

Wir wissen, dass wir uns nicht von Eitelkeitsmetriken blenden lassen und Kampagnen aufbauen, die echte Ergebnisse liefern, sei es in Form von Wunschlisten, Downloads, Verk\u00e4ufen oder Anmeldungen.<\/p>

Wir bringen Ihre Spiele zu den Spielern, f\u00fcr die Sie sie entwickelt haben, und k\u00f6nnen bezahlte Werbema\u00dfnahmen am selben Tag unterst\u00fctzen, um Ihre Kampagne zu optimieren.<\/p>

Dies funktioniert nahtlos mit unseren anderen Kernkompetenzen im Bereich Spielemarketing-Services im eigenen Haus:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUNSERE SPIELEMARKETINGDIENSTLEISTUNGEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Unsere Paid Media Services f\u00fcr Spiele.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unser Creative Paid Media Team ist darauf spezialisiert, Spiele zu launchen und Ihre Spielergemeinschaft langfristig zu erhalten. Hier ist, wie wir Ihnen helfen k\u00f6nnen:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mediaplanung & Top-Level-Strategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jede Kampagne beginnt mit einem Plan, der auf unseren eigenen internen Daten und Benchmarks basiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zielgruppenanalyse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir nutzen Tools wie GWI, um Zielgruppen zu definieren und die Leistung nach Kampagnen zu kontextualisieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand Lift Messungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google Brand-Lift-Studien sind von Anfang an in YouTube-Kampagnen integriert, sodass der Messrahmen eingerichtet ist, bevor das Budget freigegeben wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A\/B-Test<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kreative, Zielgruppen und Platzierungen plattform\u00fcbergreifend getestet und Erkenntnisse im laufenden Betrieb angewendet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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YouTube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gamer verbringen 8,5 Stunden pro Woche mit dem Anschauen von Gaming-Videos, mehr als mit dem Spielen von Spielen. Wir planen gegen Gaming-Inhalte und genrespezifische Kan\u00e4le, wobei wir \u00fcberspringbare Formate und Shorts zur Verst\u00e4rkung nutzen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TikTok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Potenter CTR-Treiber mit riesigem Direktverkaufspotenzial durch Wunschlisten und Direktkonversionen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GDN erreicht Gamer im gesamten Web durch kontextbezogene Platzierungen auf Gaming-Websites, in Publikationen und in endemischen Communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Influencer-Boost und Dark Ads. Wir schichten Interessen, Lookalike Audiences und Custom Audiences, um optimierte Ergebnisse zu erzielen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reddit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gespr\u00e4che mit Gamern, wo sie miteinander reden. Wir nutzen Profil-Targeting, um Sie in endemische Communities zu bringen und dort, wo sich Gamer am meisten aufhalten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Spotify\/Acast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bewusstsein durch Gaming-Podcasts, die ein engagiertes meinungsbildendes Publikum erreichen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Amazon Prime Video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Erreicht Gamer zu Hause auf der gro\u00dfen Leinwand. Amazon produziert Gaming-spezifische Inhalte (Fallout, Warhammer 40k), die in Kombination mit ihren Kaufabsichtsdaten eine starke Plattform zum direkten Erreichen von Gamern darstellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mobil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unerl\u00e4sslich f\u00fcr den Start von Mobile Games schalten wir Anzeigen \u00fcber die wichtigsten Netzwerke, darunter UnityAds und ironSource, mit spielbaren Anzeigenformaten. Wir schalten auch Awareness-Anzeigen in Rewarded-Placements, um eine extrem hohe Abschlussrate zu gew\u00e4hrleisten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unser Paid Media Ansatz f\u00fcr Spiele.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir beginnen mit unseren eigenen propriet\u00e4ren Daten aus vergangenen Kampagnen. Da wir uns auf Spiele konzentrieren, ist unser Datensatz robust und zuverl\u00e4ssig; dies verschafft uns einen Vorsprung, den keine allgemeine Agentur hat.<\/p>

Wir nutzen diese Daten, um gesch\u00e4tzte Ausgabenaufschl\u00fcsselungen nach Plattform, Region und Kampagnentyp zu erstellen. Wir k\u00f6nnen entweder etwas Individuelles erstellen oder mit einem bestehenden Plan arbeiten, den Sie haben.<\/p>

Unser Paid-Media-Team arbeitet von Anfang an direkt mit unseren anderen Dienstleistungen zusammen. Wir verwalten Kampagnen t\u00e4glich mit integrierten Performance-Checks. Wir erstellen Berichte so, wie Sie es am dringendsten ben\u00f6tigen, sei es eine \u00dcberpr\u00fcfung \u00fcber 1-3-5 Tage oder eine w\u00f6chentliche\/monatliche Frequenz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unsere Spiele Paid Media Agentur Arbeit.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir sind die erste Anlaufstelle f\u00fcr vertrauensw\u00fcrdige Marketingexpertise in den Branchen Videospiele, Consumer-Technologie und B2B-Technologie.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUNSERE MARKETING-FALLSTUDIEN F\u00dcR SPIELE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PUBG Neuer Staat Start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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G2A Gate2Adventure Start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AMD x CoD Black Ops 6 Start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Haben Sie ein Projekt im Sinn?
Arbeiten Sie mit einer Werbeagentur f\u00fcr bezahlte Medien f\u00fcr Videospiele.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBRIEF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

We create video game paid media campaigns for paid performance. Heaven Media’s paid media team builds gamer-first campaigns built for paid performance, because gaming audiences don’t respond to generic paid media. BRIEF US The Video Game Paid Media Agency. Heaven Media’s paid media team comes from gaming social, so we understand how gaming audiences behave […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":89,"desktop_tti":"0.9\u00a0","mobile_score":91,"mobile_tti":"3.2\u00a0","date":"03.06.2026 02:10:40 pm","status":"completed"}},"footnotes":""},"class_list":["post-6727","page","type-page","status-publish","hentry"],"yoast_head":"\nPaid Media - Heaven Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/de\/spielemarketing\/bezahlte-medien\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Media\" \/>\n<meta property=\"og:description\" content=\"We create video game paid media campaigns for paid performance. Heaven Media’s paid media team builds gamer-first campaigns built for paid performance, because gaming audiences don’t respond to generic paid media. BRIEF US The Video Game Paid Media Agency. 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