{"id":6690,"date":"2026-05-11T12:05:09","date_gmt":"2026-05-11T12:05:09","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=6690"},"modified":"2026-06-03T15:04:28","modified_gmt":"2026-06-03T15:04:28","slug":"datenstrategie","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/de\/games-marketing\/data-strategy\/","title":{"rendered":"Daten und Strategie"},"content":{"rendered":"
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Datengesteuerte Marketingstrategien f\u00fcr Studios, Publisher und Spielemarken.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H<\/span>Das Data & Strategy Team von Heaven Media entwickelt Strategien f\u00fcr Marken jeder Gr\u00f6\u00dfe, von globalen Studios und Publishern bis hin zu Indie-Studios und nicht-endemischen Marken, die versuchen, Gamer zu erreichen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBRIEF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Games Data & Strategy Agentur.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das Daten- und Strategieteam von Heaven Media vereint jahrzehntelange Branchenerfahrung mit dediziertem strategischem Wissen. Wir verbinden eine echte Liebe zur Branche mit einem tiefen Verst\u00e4ndnis f\u00fcr ihre Vergangenheit, Gegenwart und Zukunft.<\/p>

Unser Team arbeitet direkt mit Ihrem Team zusammen, um Sie auf schnell wechselnde Publikumsstimmungen vorzubereiten. Wir helfen Ihnen auch dabei, Schl\u00fcssel-USPs mit den richtigen Marketing-Touchpoints zu nutzen und stellen sicher, dass wir w\u00e4hrend jeder Phase des Lebenszyklus Ihres Spiels die Wirkung, die Sie auf das Publikum haben, maximieren.<\/p>

Heaven existiert im Games-Marketingraum seit mehr als 20 Jahren, und Daten & Strategie stehen bei jedem unserer Kampagnen im Vordergrund unseres Denkens.<\/p>

Wir nutzen eine Vielzahl von Werkzeugen (einige Industriestandards, einige selbst entwickelt), um Reibungsverluste zu reduzieren, die Zeit von der Konzeption bis zur Einf\u00fchrung zu verk\u00fcrzen und Ihre Strategie wie keine andere Agentur voranzutreiben.<\/p>

Dies funktioniert nahtlos mit unseren anderen Kernkompetenzen im Bereich Spielemarketing-Services im eigenen Haus:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUNSERE SPIELEMARKETINGDIENSTLEISTUNGEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"daten\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unsere Spiele-Daten- und Strategiedienste.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unser Data & Strategy Team ist f\u00fcr Spielever\u00f6ffentlichungen und die Aufrechterhaltung Ihrer Spielerbasis im Laufe der Zeit ausgelegt. Hier sind einige Beispiele, wie wir Ihnen helfen k\u00f6nnen:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gaming-Daten und Erkenntnisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir nutzen branchenf\u00fchrende Daten- und Analysewerkzeuge, darunter GWI und CreatorIQ, um Informationen aus einer breiten Palette von Titeln, Zielgruppen und Regionen zu ziehen und Ihnen datengest\u00fctzte Antworten zu liefern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Startstrategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir helfen Ihnen, tief in Zielgruppen, Kan\u00e4le, Kultur und Umsetzungspl\u00e4ne einzutauchen, um Ihre Einf\u00fchrungsstrategie vorzubereiten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kampagnenstrategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir helfen Ihnen bei der Planung datengesteuerter Kampagnen, die Spieler zu Ihrem Titel bringen, speziell auf die f\u00fcr Sie wichtigen KPIs zugeschnitten und an Ihre Zeitpl\u00e4ne angepasst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Beratung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir verwenden hochmoderne strategische Prozesse, um jedes Marketingproblem zu l\u00f6sen, bei dem Sie feststecken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unser Games Data & Strategy Ansatz.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Als 360-Grad-Agentur l\u00e4sst Heaven Erlebnisse auf der ganzen Welt entstehen, und das Data & Strategy Team verbindet diese Erlebnisse f\u00fcr Ihren Titel.<\/p>

Wir betrachten Zielgruppen, Wettbewerber und wichtige Ber\u00fchrungspunkte aus verschiedenen Blickwinkeln und kombinieren branchenf\u00fchrende Datentools mit der tiefen und breiten Erfahrung unserer Teams bei verschiedenen Spieleunternehmen.<\/p>

Wir entwickeln wichtige Erkenntnisse, die wir in ergebnisorientierte, kreative Strategien verwandeln, wobei Ihr Feedback im Mittelpunkt steht. Um unsere Pl\u00e4ne zu finalisieren, nutzen wir die breitere Erfahrung unserer Agenturteams. Das bedeutet, dass Daten und Strategie direkt an ein engagiertes Team weitergegeben werden, das sie gepr\u00fcft hat und sich zu ihrer Umsetzung verpflichtet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Games Data & Strategy Agentur Arbeit.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir sind die erste Anlaufstelle f\u00fcr vertrauensw\u00fcrdige Marketingexpertise in den Branchen Videospiele, Consumer-Technologie und B2B-Technologie.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUNSERE MARKETING-FALLSTUDIEN F\u00dcR SPIELE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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World of Tanks Blitz x Deadmau5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Krafton PUBG Social-Media-Strategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AMD Gaming<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Haben Sie ein Projekt im Sinn?
Arbeiten Sie mit einer Agentur f\u00fcr Videospieldaten und -strategien.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBRIEF US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Data-driven marketing strategies for studios, publishers, & games brands. Heaven Media’s data & strategy team creates strategies for brands of all sizes, from global studios and publishers, to indie studios and non-endemic brands trying to reach gamers. BRIEF US The Games Data & Strategy Agency. Heaven Media’s data & strategy team brings dedicated strategic experience […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":5867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":99,"desktop_tti":"0.7\u00a0","mobile_score":92,"mobile_tti":"3.1\u00a0","date":"03.06.2026 03:05:02 pm","status":"completed"}},"footnotes":""},"class_list":["post-6690","page","type-page","status-publish","hentry"],"yoast_head":"\nData & Strategy - Heaven Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heavenmedia.com\/de\/spielemarketing\/datenstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data & Strategy\" \/>\n<meta property=\"og:description\" content=\"Data-driven marketing strategies for studios, publishers, & games brands. Heaven Media’s data & strategy team creates strategies for brands of all sizes, from global studios and publishers, to indie studios and non-endemic brands trying to reach gamers. BRIEF US The Games Data & Strategy Agency. 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