{"id":3195,"date":"2023-09-27T08:21:46","date_gmt":"2023-09-27T08:21:46","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=3195"},"modified":"2026-06-03T18:05:09","modified_gmt":"2026-06-03T18:05:09","slug":"netease-quantic-dream-gamescom","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/de\/case-studies\/games-marketing\/netease-quantic-dream-gamescom\/","title":{"rendered":"NetEase &amp; Quantic Dream Gamescom"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3195\" class=\"elementor elementor-3195\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa9ea79 e-flex e-con-boxed e-con e-parent\" data-id=\"1fa9ea79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-771c9c34 e-con-full e-flex e-con e-child\" data-id=\"771c9c34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7388113e elementor-widget elementor-widget-heading\" data-id=\"7388113e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">NetEase &amp; QD Gamescom<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e4e195 elementor-widget elementor-widget-heading\" data-id=\"62e4e195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heaven Media half dabei, Gamer und Gesch\u00e4ftspartner aus europ\u00e4ischen M\u00e4rkten mit Titeln von NetEase &amp; Quantic Dream bei ihrem ersten Schritt auf die Gamescom zu begeistern.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce84b5d e-flex e-con-boxed e-con e-parent\" data-id=\"7ce84b5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37143ade e-con-full e-flex e-con e-child\" data-id=\"37143ade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79237b9c elementor-widget elementor-widget-heading\" data-id=\"79237b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VERANSTALTUNGEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f2b69 e-flex e-con-boxed e-con e-parent\" data-id=\"14f2b69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-760b6f3a e-con-full e-flex e-con e-child\" data-id=\"760b6f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132ffc7 elementor-widget elementor-widget-video\" data-id=\"132ffc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/09\/netease_website_header_v2-720p.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e832075 elementor-widget elementor-widget-image\" data-id=\"1e832075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-1024x576.webp\" class=\"attachment-large size-large wp-image-4526\" alt=\"\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-1024x576.webp 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-300x169.webp 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-768x432.webp 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-18x10.webp 18w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-600x338.webp 600w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c6d1203 e-con-full e-flex e-con e-child\" data-id=\"6c6d1203\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7d61ad elementor-widget elementor-widget-heading\" data-id=\"6c7d61ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kampagnen-\u00dcbersicht.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335d957a elementor-widget elementor-widget-text-editor\" data-id=\"335d957a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NetEase und Quantic Dream beauftragten Heaven Media mit der Pr\u00e4sentation ihrer Spieleangebote auf der Gamescom 2023 in Deutschland durch interaktive und fesselnde, ma\u00dfgeschneiderte St\u00e4nde. Unsere Teams betreuten sowohl ihre B2B- als auch ihre B2C-Bereiche und sprachen im Laufe der Veranstaltung Tausende von Gamern und mehr als hundert Gesch\u00e4ftspartner an.<\/p><p>Unsere Strategie bestand darin, zwei beeindruckende Event-Stand-Erlebnisse zu schaffen: einen 144 Quadratmeter gro\u00dfen Bereich, der sich an Gaming-Zielgruppen richtete, und einen 102 Quadratmeter gro\u00dfen Veranstaltungsbereich, der sich an Partner der Spieleindustrie richtete.<\/p><p>Wir stellten Bereiche zur Verf\u00fcgung, in denen Gamer jeden Titel ausprobieren konnten, um ihnen die M\u00f6glichkeit zu geben, die Spiele hautnah zu erleben. Au\u00dferdem organisierten wir Demobereiche und Cosplayer.<\/p><p>Heaven schuf ma\u00dfgeschneiderte Set-St\u00fccke, die als Blickfang f\u00fcr Gamer dienten, darunter Fotomotive wie NARAKA: Bladepoint und Dustborn. Wir gestalteten diese Bereiche, um Cosplayer einzubeziehen und l\u00f6sten einen Social-Media-Fotowettbewerb aus, bei dem Tausende von Fotos aufgenommen wurden.<\/p><p>Wir haben einen B2B-Stand aufgebaut, der die einzelnen Spiele hervorhob und segmentierte, damit die Mitarbeiter Gesch\u00e4ftspartner treffen und zuk\u00fcnftige Kooperationen ankurbeln konnten. Sowohl NetEase als auch Quantic Dream f\u00fchrten im B2B-Veranstaltungsbereich durchschnittlich 16 Meetings pro Tag durch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cbb5567 e-flex e-con-boxed e-con e-parent\" data-id=\"2cbb5567\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-325efad5 e-con-full e-flex e-con e-child\" data-id=\"325efad5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51bd9953 elementor-widget elementor-widget-heading\" data-id=\"51bd9953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ergebnisse.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ec3ba38 e-grid e-con-boxed e-con e-parent\" data-id=\"4ec3ba38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e0b8662 e-con-full e-flex e-con e-child\" data-id=\"7e0b8662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff5a519 elementor-widget elementor-widget-heading\" data-id=\"4ff5a519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36716dc7 elementor-widget elementor-widget-heading\" data-id=\"36716dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EINMALIGE STANDBESUCHE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-485d358d e-con-full e-flex e-con e-child\" data-id=\"485d358d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62cb7734 elementor-widget elementor-widget-heading\" data-id=\"62cb7734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c951cd5 elementor-widget elementor-widget-heading\" data-id=\"6c951cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FOTOS GETEILT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-207e153 e-con-full e-flex e-con e-child\" data-id=\"207e153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f77d0 elementor-widget elementor-widget-heading\" data-id=\"d9f77d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd3009 elementor-widget elementor-widget-heading\" data-id=\"7cd3009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EINZIGARTIGE DEMO-GAMEPLAYS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41889656 e-flex e-con-boxed e-con e-parent\" data-id=\"41889656\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50591080 e-con-full e-flex e-con e-child\" data-id=\"50591080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19dd268f elementor-widget elementor-widget-heading\" data-id=\"19dd268f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H\u00f6hepunkte der Kampagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85ff41c e-flex e-con-boxed e-con e-parent\" data-id=\"85ff41c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3318a914 elementor-widget elementor-widget-gallery\" data-id=\"3318a914\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/09\/NetEaseQD1.webp\" 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