{"id":1239,"date":"2023-07-24T09:30:38","date_gmt":"2023-07-24T09:30:38","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=1239"},"modified":"2026-03-21T20:18:44","modified_gmt":"2026-03-21T20:18:44","slug":"alienware","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/de\/case-studies\/consumer-tech-marketing\/alienware\/","title":{"rendered":"Alienware"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1239\" class=\"elementor elementor-1239\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e859d64 e-flex e-con-boxed e-con e-parent\" data-id=\"1e859d64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48785655 e-con-full e-flex e-con e-child\" data-id=\"48785655\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ff16ef elementor-widget elementor-widget-heading\" data-id=\"72ff16ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Alienware TikTok Germany<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cd7e90 elementor-widget elementor-widget-heading\" data-id=\"55cd7e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heaven helped executing Alienware's inaugural TikTok activation in Germany, strategically leveraging native influencer talent spanning diverse content backgrounds.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7677115d e-flex e-con-boxed e-con e-parent\" data-id=\"7677115d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f1b0e48 e-con-full e-flex e-con e-child\" data-id=\"7f1b0e48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52003143 elementor-widget elementor-widget-heading\" data-id=\"52003143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KREATIV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59141f32 e-con-full e-flex e-con e-child\" data-id=\"59141f32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-643732ef elementor-widget elementor-widget-heading\" data-id=\"643732ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DATEN &amp; STRATEGIE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2943aeef e-con-full e-flex e-con e-child\" data-id=\"2943aeef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e01a2e6 elementor-widget elementor-widget-heading\" data-id=\"2e01a2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOZIALE MEDIEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4683691f e-con-full e-flex e-con e-child\" data-id=\"4683691f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62304921 elementor-widget elementor-widget-heading\" data-id=\"62304921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INFLUENCER-MARKETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c728920 e-con-full e-flex e-con e-child\" data-id=\"4c728920\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9324cb elementor-widget elementor-widget-heading\" data-id=\"4d9324cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAID MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3284aefc e-flex e-con-boxed e-con e-parent\" data-id=\"3284aefc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d750a53 e-con-full e-flex e-con e-child\" data-id=\"1d750a53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9d2583 elementor-widget elementor-widget-video\" data-id=\"1e9d2583\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware-Case-Study-Optimized.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c05a2fe e-con-full e-flex e-con e-child\" data-id=\"c05a2fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8d8bd9 elementor-widget elementor-widget-heading\" data-id=\"1f8d8bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kampagnen-\u00dcbersicht.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26a0fb elementor-widget elementor-widget-text-editor\" data-id=\"c26a0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focused on the TikTok platform and Germany as a market, we identified German influencers who could help us achieve our aims to raise brand awareness of a new Alienware monitor. Working with them, we conceptualized a series of video pieces, spanning review videos, streams, and challenge giveaways.<\/p><p>Scouting talent across various content backgrounds, from comedy sketches and unboxing tech reviews to innovative integrations.<\/p><p>To test different formats, influencers smoothly incorporated the product into their content, with a 10% discount code and tracking link. The team explored integration methods like pinned comments, text overlays, and captions to assess their effectiveness.<\/p><p>Working with influencers, we developed strategies to enhance their content by providing scripts and facilitating seamless product integration in their natural style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac91fe9 e-flex e-con-boxed e-con e-parent\" data-id=\"ac91fe9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26819ace e-con-full e-flex e-con e-child\" data-id=\"26819ace\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499b59b3 elementor-widget elementor-widget-heading\" data-id=\"499b59b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ergebnisse.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b2a1a11 e-grid e-con-boxed e-con e-parent\" data-id=\"5b2a1a11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d51f218 e-con-full e-flex e-con e-child\" data-id=\"d51f218\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4182a910 elementor-widget elementor-widget-heading\" data-id=\"4182a910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.47M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e4d940 elementor-widget elementor-widget-heading\" data-id=\"19e4d940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNIQUE VIEWS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8ece4e e-con-full e-flex e-con e-child\" data-id=\"f8ece4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-179fd550 elementor-widget elementor-widget-heading\" data-id=\"179fd550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">19.5K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3237e0 elementor-widget elementor-widget-heading\" data-id=\"1e3237e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ENGAGEMENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d908394 e-flex e-con-boxed e-con e-parent\" data-id=\"4d908394\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bcf2c5 e-con-full e-flex e-con e-child\" data-id=\"6bcf2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f98f95e elementor-widget elementor-widget-heading\" data-id=\"3f98f95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H\u00f6hepunkte der Kampagne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23744fb9 e-flex e-con-boxed e-con e-parent\" data-id=\"23744fb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164b63f4 elementor-widget elementor-widget-gallery\" data-id=\"164b63f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"164b63f4\" data-elementor-lightbox-title=\"Alienware2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYyNSwidXJsIjoiaHR0cHM6XC9cL2hlYXZlbm1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDdcL0FsaWVud2FyZTIud2VicCIsInNsaWRlc2hvdyI6IjE2NGI2M2Y0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware2-1024x495.webp\" data-width=\"1024\" data-height=\"495\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"164b63f4\" data-elementor-lightbox-title=\"Alienware3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYyNywidXJsIjoiaHR0cHM6XC9cL2hlYXZlbm1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDdcL0FsaWVud2FyZTMud2VicCIsInNsaWRlc2hvdyI6IjE2NGI2M2Y0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware3-1024x576.webp\" data-width=\"1024\" data-height=\"576\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware5.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"164b63f4\" data-elementor-lightbox-title=\"Alienware5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYyOCwidXJsIjoiaHR0cHM6XC9cL2hlYXZlbm1lZGlhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDdcL0FsaWVud2FyZTUud2VicCIsInNsaWRlc2hvdyI6IjE2NGI2M2Y0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware5-1024x576.webp\" data-width=\"1024\" data-height=\"576\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cf6f2cd e-flex e-con-boxed e-con e-parent\" data-id=\"4cf6f2cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1df1556c e-con-full e-flex e-con e-child\" data-id=\"1df1556c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8ea38b elementor-widget elementor-widget-heading\" data-id=\"7a8ea38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Haben Sie ein Projekt im Sinn?<br>Lassen Sie uns zusammenarbeiten.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba6d623 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6ba6d623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heavenmedia.com\/de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alienware TikTok Germany Heaven helped executing Alienware&#8217;s inaugural TikTok activation in Germany, strategically leveraging native influencer talent spanning diverse content backgrounds. CREATIVE DATA &amp; STRATEGY SOCIAL MEDIA INFLUENCER MARKETING PAID MEDIA https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/Alienware-Case-Study-Optimized.mp4 Campaign Overview. Focused on the TikTok platform and Germany as a market, we identified German influencers who could help us achieve our aims 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