World of Tanks BLITZ x deadmau5
Heaven Media teamed up with Wargaming's World of Tanks BLITZ and its holiday collab with music superstar deadmau5 to bring their game to life.
KREATIV
VERANSTALTUNGEN
ÖFFENTLICHKEITSARBEIT
PAID MEDIA
Campaign Overview.
Heaven was asked by Warming to bring a slice of World of Tank BLITZ to life, with our team turning an in-game tank skin into a real-world spectacle for the deadmau5 holiday event.
We created and organized an eye-catching road trip from Las Vegas to Los Angeles, launched a custom website to allow fans to track the location of the tank & learn more about the in-game event, and deployed strategic visual command posts (billboards) in both cities that captured civilian attention with maximum effectiveness.
Results.
UNIQUE BOOTH VISITS
0
M+
MASSIVE CUSTOM-GRAFFFITIED TANK
0
Campaign Highlights.
