{"id":3794,"date":"2024-05-22T10:49:14","date_gmt":"2024-05-22T10:49:14","guid":{"rendered":"https:\/\/heavenmedia.com\/?p=3794"},"modified":"2025-12-17T16:37:28","modified_gmt":"2025-12-17T16:37:28","slug":"why-marketing-for-gaming-tech-is-still-important","status":"publish","type":"post","link":"https:\/\/heavenmedia.com\/ar\/why-marketing-for-gaming-tech-is-still-important\/","title":{"rendered":"Why Marketing for Gaming &amp; Tech is Still Important"},"content":{"rendered":"<p>Social media platforms where gamers can chat with each other about games and tech have made it easier for studios and brands to spread the word about their future and ongoing projects. Gaming audiences are internet-savvy, and know how to identify (and even avoid) traditional marketing tactics. The question stands \u2014 is marketing no longer important and effective? Our answer is a resounding \u2018no.\u2019 In fact, marketing is thriving.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1a29d7d0741a68d0488a9f54407d2f09\" id=\"h-expanding-beyond-silos\" style=\"color:#ed4700;padding-bottom:var(--wp--preset--spacing--30)\">Expanding Beyond Silos<\/h2>\n\n\n\n<p>So why do some people claim these industries are dying? It\u2019s probably a combination of luck, the right place, right time, and missing out on what their teams are doing. Comms as a whole isn\u2019t just about shouting about company news or products or getting a post to go viral. It\u2019s about building relationships with strategic partners in the media, social media included. It\u2019s about getting the timing right on announcements, so they aren\u2019t overshadowed by other news. And it\u2019s sometimes just about getting lucky on what consumers want to know about.\u00a0<\/p>\n\n\n\n<p>Without Marketing or Public Relations, most companies would just exist in a silo of their own making. But with comms teams, they are able to expand beyond their silos and share their vision with a wider audience. Without comms, companies wouldn\u2019t be able to share product announcements and company news or have thought leaders recognized as there wouldn\u2019t be anyone to write the releases, distribute them, coordinate interviews and events, or make sure all messaging is aligned. And without news going out, it\u2019s harder for companies to generate backing for funding, curate positive audience sentiment, or stay relevant in the eyes of their customers and shareholders. It\u2019s a bit hard to get noticed if you don\u2019t have someone on the team shouting about the latest and greatest things your company has done.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-0500a4725e8cd7c6217ee053f76f287b\" id=\"h-positioning-your-brand\" style=\"color:#ed4700;padding-bottom:var(--wp--preset--spacing--30)\">Positioning Your Brand<\/h2>\n\n\n\n<p>Beyond getting news out, comms teams also submit companies to awards and get their thought leaders into speaking events at major conferences. You can\u2019t win an award if no one knows about your product or company in the first place, and that\u2019s where comms teams come in. They make sure your game, team, or company as a whole is recognized by the award committees, and then after winning, they make sure the rest of the world knows about it too. <\/p>\n\n\n\n<p>Comms teams also make sure your thought leaders are speaking in front of the best of the best. That they are meeting the right people at the right time, and that what they are saying is fully aligned with the company\u2019s mission and values. People don\u2019t become thought leaders overnight &#8211; it takes a team of dedicated people working to make sure everything is in place for the spokesperson\u2019s moment in the sun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-04fc941153de03ab7b084f6be2e4cb14\" id=\"h-marketing-is-growing\" style=\"color:#ed4700;padding-bottom:var(--wp--preset--spacing--30)\">Marketing is Growing<\/h2>\n\n\n\n<p>What\u2019s the takeaway from all of this? Well, basically, it\u2019s that marketing, public relations, and comms as a whole aren\u2019t going anywhere. In fact, global PR is expected to<a href=\"https:\/\/www.statista.com\/statistics\/645836\/public-relations-pr-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\"> grow to more than $133 billion by 2027<\/a> and the digital advertising and marketing market is projected to reach <a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-digital-advertising-and-marketing-market-to-reach-786-2-billion-by-2026--301331318.html\" target=\"_blank\" rel=\"noreferrer noopener\">$786.2 billion by 2026<\/a>. If you want to really get your company noticed, it only makes sense to partner with a comms agency with a track record of getting companies noticed. And if you\u2019re in gaming, hardware, or tech, that means partnering with <a href=\"https:\/\/heavenmedia.com\/ar\/\">\u0647\u064a\u0641\u0646 \u0645\u064a\u062f\u064a\u0627<\/a>. If you\u2019re ready to have a real comms plan, and not relying on getting lucky on Twitter, drop us a line and we\u2019ll be happy to get your company noticed by the right people, at the right time, and not let your news be just a flash in the pan.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social media platforms empower gamers to discuss games and tech, aiding studios and brands in promoting their projects. This post discusses why marketing still has a place in your company&#8217;s strategy.<\/p>","protected":false},"author":1,"featured_media":3798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Video Game &amp; 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