{"id":430,"date":"2023-07-17T12:49:39","date_gmt":"2023-07-17T12:49:39","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=430"},"modified":"2026-03-21T23:03:28","modified_gmt":"2026-03-21T23:03:28","slug":"kartrider-drift","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/ar\/case-studies\/games-marketing\/kartrider-drift\/","title":{"rendered":"KartRider Drift"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"430\" class=\"elementor elementor-430\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2afd82 e-flex e-con-boxed e-con e-parent\" data-id=\"e2afd82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10f63d19 e-con-full e-flex e-con e-child\" data-id=\"10f63d19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49686ded elementor-widget elementor-widget-heading\" data-id=\"49686ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">KartRider Drift: UK Launch<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-305ac95f elementor-widget elementor-widget-heading\" data-id=\"305ac95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heaven Media teamed up with Nexon to build and create a holistic launch marketing campaign in the UK for KartRider Drift, across several key services.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-476ebb4c e-flex e-con-boxed e-con e-parent\" data-id=\"476ebb4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b191ff2 e-con-full e-flex e-con e-child\" data-id=\"2b191ff2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce38aa elementor-widget elementor-widget-heading\" data-id=\"ce38aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0625\u0628\u062f\u0627\u0639\u064a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12fceffc e-con-full e-flex e-con e-child\" data-id=\"12fceffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3adf7578 elementor-widget elementor-widget-heading\" data-id=\"3adf7578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c3e1bbc e-con-full e-flex e-con e-child\" data-id=\"7c3e1bbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d81602c elementor-widget elementor-widget-heading\" data-id=\"6d81602c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40292e16 e-con-full e-flex e-con e-child\" data-id=\"40292e16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59fc7afa elementor-widget elementor-widget-heading\" data-id=\"59fc7afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45d0dd6 e-con-full e-flex e-con e-child\" data-id=\"45d0dd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9abff elementor-widget elementor-widget-heading\" data-id=\"ff9abff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1340e1 e-con-full e-flex e-con e-child\" data-id=\"f1340e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-158c6d8 elementor-widget elementor-widget-heading\" data-id=\"158c6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed8fef5 e-flex e-con-boxed e-con e-parent\" data-id=\"4ed8fef5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4363cf01 e-con-full e-flex e-con e-child\" data-id=\"4363cf01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f268c97 elementor-widget elementor-widget-video\" data-id=\"f268c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/KartRider-Optimized.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642cc2c4 elementor-widget elementor-widget-image\" data-id=\"642cc2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PR-Page1-1024x683.webp\" class=\"attachment-large size-large wp-image-2026\" alt=\"\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a \u0627\u0644\u0633\u0645\u0627\u0648\u064a \u0644\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PR-Page1-1024x683.webp 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PR-Page1-300x200.webp 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PR-Page1-768x512.webp 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/PR-Page1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d724842 e-con-full e-flex e-con e-child\" data-id=\"7d724842\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6df66928 elementor-widget elementor-widget-heading\" data-id=\"6df66928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f02f4af elementor-widget elementor-widget-text-editor\" data-id=\"6f02f4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Create a holistic marketing strategy to launch KartRider Drift within the UK market. Following consultancy, we were then asked to execute our strategy with an integrated campaign that combined public relations, paid media, influencer marketing and creative assets throughout.<\/p><p><span class=\"NormalTextRun SCXW228422357 BCX8\">We invited key journalists to a <\/span><span class=\"NormalTextRun SCXW228422357 BCX8\">tailored<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\"> interactive<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\"> press event<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\">, hosted at Gravity London<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\">, where they could<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\"> get their hands on the game, build <\/span><span class=\"NormalTextRun SCXW228422357 BCX8\">relationships,<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\"> and <\/span><span class=\"NormalTextRun SCXW228422357 BCX8\">talk with<\/span> <span class=\"NormalTextRun SCXW228422357 BCX8\">the <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228422357 BCX8\">Nexon<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\"> team<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\">.<\/span> <span class=\"NormalTextRun SCXW228422357 BCX8\">The event included dedicated interviews<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\"> and insights<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\">, a bespoke gaming arena, <\/span><span class=\"NormalTextRun SCXW228422357 BCX8\">a themed karting event, and a full creative production<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\"> with a<\/span><span class=\"NormalTextRun SCXW228422357 BCX8\"> drone operator.<\/span><\/p><p>We contracted 15 of the UK\u2019s leading content creators, including Ellum, Koji and Freyzplayz to stream the launch and compete together to generate local hype and awareness for the title and drive downloads. This culminated in a headline live tournament from the world renowned Yogscast featuring eight more creators to authentically amplify the launch at scale.<\/p><p>To wrap it all up, we created a dedicated creative campaign with key assets highlighting the games launch and features. We supported a full paid media campaign to ensure we drove targeted results at scale within the market. Due to this campaign\u2019s phenomenal success and the growing UK player base, we have continued to partner with Nexon to ensure sustained success and growth for KartRider Drift and its UK community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e2397d3 e-flex e-con-boxed e-con e-parent\" data-id=\"3e2397d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18a14d74 e-con-full e-flex e-con e-child\" data-id=\"18a14d74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd4993a elementor-widget elementor-widget-heading\" data-id=\"6cd4993a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e89906d e-grid e-con-boxed e-con e-parent\" data-id=\"4e89906d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-298f093a e-con-full e-flex e-con e-child\" data-id=\"298f093a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb8eb11 elementor-widget elementor-widget-heading\" data-id=\"2fb8eb11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">18.4K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc6ebbf elementor-widget elementor-widget-heading\" data-id=\"6bc6ebbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCURRENT VIEWERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37c74c03 e-con-full e-flex e-con e-child\" data-id=\"37c74c03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61846d78 elementor-widget elementor-widget-heading\" data-id=\"61846d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8.55M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6dafc5 elementor-widget elementor-widget-heading\" data-id=\"2c6dafc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea20a9a e-con-full e-flex e-con e-child\" data-id=\"ea20a9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34de35b elementor-widget elementor-widget-heading\" data-id=\"34de35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">218K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5ff44 elementor-widget elementor-widget-heading\" data-id=\"2d5ff44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LINK CLICKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2443f245 e-flex e-con-boxed e-con e-parent\" data-id=\"2443f245\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div 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CREATIVE EVENTS PUBLIC RELATIONS DATA &amp; STRATEGY INFLUENCER MARKETING PAID MEDIA https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/KartRider-Optimized.mp4 Campaign Overview. Create a holistic marketing strategy to launch KartRider Drift within the UK [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1670,"parent":5256,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"two_page_speed":{"current_score":{"desktop_score":95,"desktop_tti":"0.7\u00a0","mobile_score":93,"mobile_tti":"3.0\u00a0","date":"21.03.2026 11:04:05 pm","status":"completed"}},"footnotes":""},"class_list":["post-430","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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