{"id":3195,"date":"2023-09-27T08:21:46","date_gmt":"2023-09-27T08:21:46","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=3195"},"modified":"2026-03-22T02:07:41","modified_gmt":"2026-03-22T02:07:41","slug":"netease-quantic-dream-gamescom","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/ar\/case-studies\/games-marketing\/netease-quantic-dream-gamescom\/","title":{"rendered":"NetEase &amp; Quantic Dream Gamescom NetEase &amp; Quantic Dream"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3195\" class=\"elementor elementor-3195\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa9ea79 e-flex e-con-boxed e-con e-parent\" data-id=\"1fa9ea79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-771c9c34 e-con-full e-flex e-con e-child\" data-id=\"771c9c34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7388113e elementor-widget elementor-widget-heading\" data-id=\"7388113e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">NetEase &amp; QD Gamescom<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e4e195 elementor-widget elementor-widget-heading\" data-id=\"62e4e195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heaven Media helped engage gamers and business partners from European markets with game titles from NetEase &amp; Quantic Dream for their first foray into Gamescom.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce84b5d e-flex e-con-boxed e-con e-parent\" data-id=\"7ce84b5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37143ade e-con-full e-flex e-con e-child\" data-id=\"37143ade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79237b9c elementor-widget elementor-widget-heading\" data-id=\"79237b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f2b69 e-flex e-con-boxed e-con e-parent\" data-id=\"14f2b69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-760b6f3a e-con-full e-flex e-con e-child\" data-id=\"760b6f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132ffc7 elementor-widget elementor-widget-video\" data-id=\"132ffc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/09\/netease_website_header_v2-720p.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e832075 elementor-widget elementor-widget-image\" data-id=\"1e832075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-1024x576.webp\" class=\"attachment-large size-large wp-image-4526\" alt=\"\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-1024x576.webp 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-300x169.webp 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-768x432.webp 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-18x10.webp 18w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage-600x338.webp 600w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2025\/02\/NetEaseCaseStudyFeaturedImage.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c6d1203 e-con-full e-flex e-con e-child\" data-id=\"6c6d1203\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7d61ad elementor-widget elementor-widget-heading\" data-id=\"6c7d61ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335d957a elementor-widget elementor-widget-text-editor\" data-id=\"335d957a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NetEase and Quantic Dream asked Heaven Media to showcase their game offerings at Gamescom 2023 in Germany throughout interactive and captivating custom booths. Our teams handled both their B2B and B2C spaces, engaging thousands of gamers and more than a hundred business partners throughout the course of the event.<\/p><p>Our strategy consisted of creating two dazzling event booth experiences: a 144 square meter space focused on gaming audiences, and a 102 square meter event space focused on games industry partners.<\/p><p>We provided areas for gamers to try out each of the titles, giving gamers a hands-on opportunity to get closer to the games. We also organized demo areas and cosplayers.<\/p><p>Heaven created custom-built set pieces that served as focal points for gamers, including NARAKA: Bladepoint and Dustborn photo opportunities. We built up these areas to include cosplayers and sparked a social media photo competition, with thousands of photos taken.<\/p><p>We built a B2B booth that highlighted and segmented each of the game titles for staff to meet with business partners and spark future collaboration. Both NetEase and Quantic Dream each held an average of 16 meetings a day in the B2B event space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cbb5567 e-flex e-con-boxed e-con e-parent\" data-id=\"2cbb5567\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-325efad5 e-con-full e-flex e-con e-child\" data-id=\"325efad5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51bd9953 elementor-widget elementor-widget-heading\" data-id=\"51bd9953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ec3ba38 e-grid e-con-boxed e-con e-parent\" data-id=\"4ec3ba38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e0b8662 e-con-full e-flex e-con e-child\" data-id=\"7e0b8662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff5a519 elementor-widget elementor-widget-heading\" data-id=\"4ff5a519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36716dc7 elementor-widget elementor-widget-heading\" data-id=\"36716dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNIQUE BOOTH VISITS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-485d358d e-con-full e-flex e-con e-child\" data-id=\"485d358d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62cb7734 elementor-widget elementor-widget-heading\" data-id=\"62cb7734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c951cd5 elementor-widget elementor-widget-heading\" data-id=\"6c951cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PHOTOS SHARED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-207e153 e-con-full e-flex e-con e-child\" data-id=\"207e153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f77d0 elementor-widget elementor-widget-heading\" data-id=\"d9f77d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5K+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd3009 elementor-widget elementor-widget-heading\" data-id=\"7cd3009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNIQUE DEMO GAMEPLAYS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41889656 e-flex e-con-boxed e-con e-parent\" data-id=\"41889656\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50591080 e-con-full e-flex e-con e-child\" data-id=\"50591080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19dd268f elementor-widget elementor-widget-heading\" data-id=\"19dd268f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0623\u0628\u0631\u0632 \u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062d\u0645\u0644\u0629.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85ff41c e-flex e-con-boxed e-con e-parent\" data-id=\"85ff41c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3318a914 elementor-widget elementor-widget-gallery\" data-id=\"3318a914\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" 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