{"id":1439,"date":"2023-07-24T16:08:02","date_gmt":"2023-07-24T16:08:02","guid":{"rendered":"https:\/\/heavenmedia.com\/?page_id=1439"},"modified":"2026-03-21T23:10:31","modified_gmt":"2026-03-21T23:10:31","slug":"maplestory","status":"publish","type":"page","link":"https:\/\/heavenmedia.com\/ar\/case-studies\/games-marketing\/maplestory\/","title":{"rendered":"MapleStory"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1439\" class=\"elementor elementor-1439\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-732f86b2 e-flex e-con-boxed e-con e-parent\" data-id=\"732f86b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75598dbc e-con-full e-flex e-con e-child\" data-id=\"75598dbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4882d25d elementor-widget elementor-widget-heading\" data-id=\"4882d25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">MapleStory New Player Exp.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459beae3 elementor-widget elementor-widget-heading\" data-id=\"459beae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heaven was asked to engage and educate both new and old gamers to Maple Story by creating content to capture players interest and attention.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ebbc43d e-flex e-con-boxed e-con e-parent\" data-id=\"3ebbc43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79c6895a e-con-full e-flex e-con e-child\" data-id=\"79c6895a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c27ad8d elementor-widget elementor-widget-heading\" data-id=\"7c27ad8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0625\u0628\u062f\u0627\u0639\u064a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c51c634 e-con-full e-flex e-con e-child\" data-id=\"1c51c634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-238827d2 elementor-widget elementor-widget-heading\" data-id=\"238827d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e1d1749 e-flex e-con-boxed e-con e-parent\" data-id=\"2e1d1749\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28dac219 e-con-full e-flex e-con e-child\" data-id=\"28dac219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f8c98 elementor-widget elementor-widget-video\" data-id=\"75f8c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory-Case-Study-Header.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228e2672 elementor-widget elementor-widget-image\" data-id=\"228e2672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-1024x576.webp\" class=\"attachment-large size-large wp-image-1601\" alt=\"\" srcset=\"https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-1024x576.webp 1024w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-300x169.webp 300w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-768x432.webp 768w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2-1536x864.webp 1536w, https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory2.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-467ebbc5 e-con-full e-flex e-con e-child\" data-id=\"467ebbc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1cc3c elementor-widget elementor-widget-heading\" data-id=\"8a1cc3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d9398c elementor-widget elementor-widget-text-editor\" data-id=\"33d9398c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heaven was asked to engage and educate both new and old gamers to Maple Story by creating content to capture players interest and attention. We redesigned the new player user experience from a digital marketing perspective to aid newcomers understand game mechanics and navigate its complexities.<\/p><p>We created new branding, a new website, and a video tutorial series to make it easier for new players to become engaged in the game and engage former players with details about the new content.<\/p><p>We built a more user friendly website for Maple Story to attract the next generation of players, that walks gamers through video tutorials, interactive class breakdowns, and key gameplay features. This helped flatten the steep learning curve that players were experiencing.<\/p><p>We ensured the brand design aligned with the Maple Story aesthetic but also packed extra punch to thrill newcomers and persuade them to start playing the game.<\/p><p>Heaven developed a comprehensive video starter guide comprising six fully voice-acted episodes, ideal for the landing page and for resharing on social media. This provided a cohesive journey to new players to explore content interactively and aid in new player retention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f39720a e-flex e-con-boxed e-con e-parent\" data-id=\"6f39720a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-345de58d e-con-full e-flex e-con e-child\" data-id=\"345de58d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb72173 elementor-widget elementor-widget-heading\" data-id=\"2bb72173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36375234 e-grid e-con-boxed e-con e-parent\" data-id=\"36375234\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47d21b7f e-con-full e-flex e-con e-child\" data-id=\"47d21b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-550a1c08 elementor-widget elementor-widget-heading\" data-id=\"550a1c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5c8a0e elementor-widget elementor-widget-heading\" data-id=\"1e5c8a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOTAL WEBSITE VISITS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a736b2a e-con-full e-flex e-con e-child\" data-id=\"2a736b2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1c24a5 elementor-widget elementor-widget-heading\" data-id=\"4f1c24a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7df3cf elementor-widget elementor-widget-heading\" data-id=\"3b7df3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NEW USERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90aaf01 e-con-full e-flex e-con e-child\" data-id=\"90aaf01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35fdb43 elementor-widget elementor-widget-heading\" data-id=\"35fdb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee37a1 elementor-widget elementor-widget-heading\" data-id=\"eee37a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOTAL CLICKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c2f51cb e-flex e-con-boxed e-con e-parent\" data-id=\"5c2f51cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1626f467 e-con-full e-flex e-con e-child\" data-id=\"1626f467\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd70cb4 elementor-widget elementor-widget-heading\" data-id=\"2dd70cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0647\u0644 \u0644\u062f\u064a\u0643 \u0645\u0634\u0631\u0648\u0639\u061f<br>\u0644\u0646\u0639\u0645\u0644 \u0645\u0639\u064b\u0627<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e586dba elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3e586dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heavenmedia.com\/ar\/%d8%a7%d9%84%d8%a7%d8%aa%d8%b5%d8%a7%d9%84\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>MapleStory New Player Exp. Heaven was asked to engage and educate both new and old gamers to Maple Story by creating content to capture players interest and attention. CREATIVE DATA &amp; STRATEGY https:\/\/heavenmedia.com\/wp-content\/uploads\/2023\/07\/MapleStory-Case-Study-Header.mp4 Campaign Overview. Heaven was asked to engage and educate both new and old gamers to Maple Story by creating content to capture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1671,"parent":5256,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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