Articles.

Social media platforms empower gamers to discuss games and tech, aiding studios and brands in promoting their projects. This post discusses why marketing still has a place in your company's strategy.

Physical events are truly back after a rough couple of years and taking center stage again. In this article, we discuss why digital events and showcases are still equally important.

Putting together a comprehensive 2024 marketing strategy to serve as a foundation for success is crucial. This blog post discusses tips to consider while planning your year.

Crafting narratives that resonate with gamers can be challenging but rewarding, as stories shape our world & impact all aspects of our lives.

There is massive opportunity for non-endemic brands to break into the games industry. We discuss how companies should start connecting to gamers.

There are many gaming events for brands to connect with gamers. In this post, we discuss why you should execute year-round event marketing activations instead of focusing on a single event.

Public relations can be a driving factor for the success of your game or product launch, through gaming news outlets. In this post, we explain how effective PR is much more than getting media coverage.

Short-form video in influencer marketing can be challenging. We discuss how you can succeed in capturing the attention of your target audience.

It’s essential that brands use social media to maximize their marketing and connect them with their target audience. 🔥 In this post, we discuss where social media should sit in your marketing funnel.